Understanding how social, behavioural infection works is the basis for the orchestration of any social 'epidemic of success'. This book will appeal to anybody interested in social change, with particular emphasis on how viral change works inside and organisation.

"Lasting change in the modern organisation has less to do with massive 'communication to all' programmes and more with the creation of an internal epidemic of success led by a small number of people focused on a small set of non-negotiable behaviours. This is the basis for Viral Change, an unconventional approach to the management of change for any company."--Cover.

First published in 1988. During the past decade there has been a marked increase in the number of North American and European laboratories engaged in the study of social learning. As a consequence, evidence is rapidly accumulating that in animals, as in humans, social interaction plays an important role in facilitating development of adaptive patterns of behavior. Experimenters are isolated both by the phenomena they study and by the species with which they work. The process of creating a coherent field out of the diversity of current social learning research is likely to be both long and difficult. It the authors’ hope, that the present volume may prove a useful first step in bringing order to a diverse field.

In a time when organisations simultaneously run multiple corporate initiatives and large change programmes, Disruptive Ideas tells us that - contrary to the collective mindset that says that big problems need big solutions - all you need is a small set of powerful rules to create big impact. In his previous book, Viral ChangeTM, Leandro Herrero described how a small set of behaviours, spread by a small number of people could create sustainable change. In this follow-up book, the author suggests a menu of 10 'structures', 10 'processes' and 10 'behaviours' that have the power to transform an organisation. These 30 disruptive ideas can be implemented at any time and at almost no cost; and what's more...you don't even need them all. But their compound effect - the 10+10+10 maths - will be more powerful than vast corporate programmes with dozens of objectives and efficiency targets... This book will appeal to people at different levels of management or leadership, who want to reshape their culture by enhancing working practices and in general aiming at greater organisational effectiveness. Its practical nature will appeal to all who want to implement key ideas that have the power to transform any organisation, without having to embark upon a massive change management programme.

Imitation guides the behaviour of a range of species. Scientific advances in the study of imitation at multiple levels from neurons to behaviour have far-reaching implications for cognitive science, neuroscience, and evolutionary and developmental psychology. This volume, first published in 2002, provides a summary of the research on imitation in both Europe and America, including work on infants, adults, and nonhuman primates, with speculations about robotics. A special feature of the book is that it provides a concrete instance of the links between developmental psychology, neuroscience, and cognitive science. It showcases how an interdisciplinary approach to imitation can illuminate long-standing problems in the brain sciences, including consciousness, self, perception-action coding, theory of mind, and intersubjectivity. The book addresses what it means to be human and how we get that way.

Now in two volumes, the fully revised and updated second edition of The Wiley-Blackwell Handbook of Infant Development provides comprehensive coverage of the basic research and applied and policy issues relating to infant development Updated, fully-revised and expanded, this two-volume set presents in-depth and cutting edge coverage of both basic and applied developmental issues during infancy Features contributions by leading international researchers and practitioners in the field that reflect the most current theories and research findings Includes editor commentary and analysis to synthesize the material and provide further insight The most comprehensive work available in this dynamic and rapidly growing field The hardcover version of this book is printed in two volumes. The paperback version offers the content of Volume I and Volume II combined into a single book.

A breakthrough work in neuroscience—and an incisive corrective to a long history of damaging pseudoscience—that finally debunks the myth that there is a hardwired distinction between male and female brains We live in a gendered world, where we are ceaselessly bombarded by messages about sex and gender. On a daily basis, we face deeply ingrained beliefs that sex determines our skills and preferences, from toys and colors to career choice and salaries. But what does this constant gendering mean for our thoughts, decisions and behavior? And what does it mean for our brains? Drawing on her work as a professor of cognitive neuroimaging, Gina Rippon unpacks the stereotypes that surround us from our earliest moments and shows how these messages mold our ideas of ourselved and even shape our brains. By exploring new, cutting-edge neuroscience, Rippon urges us to move beyond a binary view of the brain and to see instead this complex organ as highly individualized, profoundly adaptable and full of unbounded potential. Rigorous, timely and liberating, Gender and Our Brains has huge implications for women and men, for parents and children, and for how we identify ourselves.

A spellbinding exploration of the human capacity to imagine the future Our ability to think about the future is one of the most powerful tools at our disposal. In The Invention of Tomorrow, cognitive scientists Thomas Suddendorf, Jonathan Redshaw, and Adam Bulley argue that its emergence transformed humans from unremarkable primates to creatures that hold the destiny of the planet in their hands. Drawing on their own cutting-edge research, the authors break down the science of foresight, showing us where it comes from, how it works, and how it made our world. Journeying through biology, psychology, history, and culture, they show that thinking ahead is at the heart of human nature—even if we often get it terribly wrong. Incisive and expansive, The Invention of Tomorrow offers a fresh perspective on the human tale that shows how our species clawed its way to control the future.

What is life? What is water? What is sound? In Sounding the Limits of Life, anthropologist Stefan Helmreich investigates how contemporary scientists—biologists, oceanographers, and audio engineers—are redefining these crucial concepts. Life, water, and sound are phenomena at once empirical and abstract, material and formal, scientific and social. In the age of synthetic biology, rising sea levels, and new technologies of listening, these phenomena stretch toward their conceptual snapping points, breaching the boundaries between the natural, cultural, and virtual. Through examinations of the computational life sciences, marine biology, astrobiology, acoustics, and more, Helmreich follows scientists to the limits of these categories. Along the way, he offers critical accounts of such other-than-human entities as digital life forms, microbes, coral reefs, whales, seawater, extraterrestrials, tsunamis, seashells, and bionic cochlea. He develops a new notion of "sounding"—as investigating, fathoming, listening—to describe the form of inquiry appropriate for tracking meanings and practices of the biological, aquatic, and sonic in a time of global change and climate crisis. Sounding the Limits of Life shows that life, water, and sound no longer mean what they once did, and that what count as their essential natures are under dynamic revision.

An essential reconsideration of one of the most far-reaching theories in modern neuroscience and psychology. In 1992, a group of neuroscientists from Parma, Italy, reported a new class of brain cells discovered in the motor cortex of the macaque monkey. These cells, later dubbed mirror neurons, responded equally well during the monkey’s own motor actions, such as grabbing an object, and while the monkey watched someone else perform similar motor actions. Researchers speculated that the neurons allowed the monkey to understand others by simulating their actions in its own brain. Mirror neurons soon jumped species and took human neuroscience and psychology by storm. In the late 1990s theorists showed how the cells provided an elegantly simple new way to explain the evolution of language, the development of human empathy, and the neural foundation of autism. In the years that followed, a stream of scientific studies implicated mirror neurons in everything from schizophrenia and drug abuse to sexual orientation and contagious yawning. In The Myth of Mirror Neurons, neuroscientist Gregory Hickok reexamines the mirror neuron story and finds that it is built on a tenuous foundation—a pair of codependent assumptions about mirror neuron activity and human understanding. Drawing on a broad range of observations from work on animal behavior, modern neuroimaging, neurological disorders, and more, Hickok argues that the foundational assumptions fall flat in light of the facts. He then explores alternative explanations of mirror neuron function while illuminating crucial questions about human cognition and brain function: Why do humans imitate so prodigiously? How different are the left and right hemispheres of the brain? Why do we have two visual systems? Do we need to be able to talk to understand speech? What’s going wrong in autism? Can humans read minds? The Myth of Mirror Neurons not only delivers an instructive tale about the course of scientific progress—from discovery to theory to revision—but also provides deep insights into the organization and function of the human brain and the nature of communication and cognition.