This book will help you and your business move from information to insight to inspiration.

Like most moments of spiritual revelation, this one took place on a landfill in New Jersey. A young man is standing at an unprepossessing driving range, hitting balls toward a distant fence, when something unusual takes place. As he begins his swing, he has the sensation that his club is drawing itself back on its own; when it is ready, it starts downward, makes perfect contact, and the ball soars off in the right-to-left arc he'd imagined, hitting the exact fencepost he'd been aiming at from 250 yards away. He steps back and wonders if he can do it again. He feels like an observer as the swing begins itself and resolves itself after perfect contact with the waiting ball, which again smacks against the distant post. He has, for however brief a time, entered “the zone.” Everyone who plays a sport knows that fleeting, ineffable sensation of everything falling into place: The pitched baseball looks as big as a grapefruit, the basket looks as wide as a trash can, the players around you are moving in slow motion. But as Richard Keefe, the director of the sport psychology program at Duke University, looked deeper into the nature of his experience, he found profound links to the spirit, the brain, perhaps even the soul. Keefe recognized that the feeling golfers and other athletes have of “being in the zone” is basically the same as a meditative state. And as a researcher with experience in brain chemistry, he went one step further: If we can figure out what's happening in the brain at such times, he reasons, we can learn how to get into that “zone” instead of just waiting for it to happen. This is the Holy Grail of sport psychology—teaching the mind to get out of the way so the body can do the things it's capable of doing. Keefe calls it the “effortless present,” when the body is acting of its own accord while the brain has little to do but watch. All religions describe some kind of heightened awareness in their disciplines; Keefe explores whether such mystical experience is a fundamental aspect of our evolution, an integral part of what makes us human and keeps us from despair. And he brings the discussion back to the applications of such knowledge, reflecting on our ability to use these alternate planes to achieve better relationships, better lives, better moments. Keefe's true subject is extraordinary experience—being in the zone, in the realm of effortless action. On the Sweet Spotbuilds from the physical and neurological to the mystical and philosophical, then adds a crucial layer of the practical (how we can capture or recapture these wondrous states). It is a work in the proud tradition of The Sweet Spot in Time, Flow: The Psychology of Optimal Experience, and How the Mind Works.

Studies the common swing positions of the greatest players, offering hundreds of photographs to reveal the secrets to hitting the ball farther, straighter, and more consistently.

From the #1 bestselling author: “[A] heartwarming novel about how a woman at odds with the world learns to live with it, and sometimes even love in it.” —Booklist “Responsibility” should be Nicole Keyes’s middle name. After all, not many people would sacrifice their lives to run the family bakery and raise a younger sibling. But with Nicole’s twin sister now blissfully married and her younger sis turning out more femme fatale than girl-next-door, super reliable Nicole is getting sick of putting everyone else’s needs first! Enter Hawk. The deliciously sexy former NFL player offers Nicole a taste of the freedom she craves. Hawk may know the way, blindfolded, to her sweet spot, but Nicole’s not about to let him get close enough to break her heart. Of course, she might not have a choice in the matter if Hawk’s past keeps getting in the way of their present . . . “Mallery is in top-notch form as she takes troubled and stubborn individuals and portrays their emotional growth. Drama and trauma abound in this winner!” —RT Book Reviews (4 1/2 stars) “I strongly recommend Sweet Spot, especially to readers who like their family melodramas spiked with lots of laughter and hot romance.” —The Romance Reader “Sweet Spot definitely hits the spot . . . Susan Mallery is one of the best contemporary romance authors writing today.” —The Romance Readers Connection

Many of us assume that our creative process is beyond our ability to influence, and pay attention to it only when it isn't working properly. For the most part, we go about our daily tasks and everything just "works." Until it doesn't. Adding to this lack of understanding is the rapidly accelerating pace of work. Each day we are face escalating expectations and a continual squeeze to do more with less. We are asked to produce an ever-increasing amount of brilliance in an ever-shrinking amount of time. There is an unspoken (or spoken!) expectation that we'll be accessible 24/7, and as a result we frequently feel like we're "always on." Now business creativity expert Todd Henry explains how to unleash your creative potential. Whether you're a creative by trade or an "accidental creative," this book will help you quickly and effectively integrate new ideas into your daily life.

Away from the game and the players for which it was crafted, the baseball bat is a sleek but humble creation. Yet in the hands of batters both young and old who have been stepping to the plate on diamonds around the world for more than a century, the bat is a powerful tool, capable of yielding lasting memories or making legends of a lifetime. And no bat has had more impact on baseball and the players of the game than Louisville Slugger, the tool of the trade used by millions-from the major leagues to college and youth leagues. In accordance with Louisville Slugger's 125th anniversary, the complete history of the bat, its impact on the game, and the ongoing story of Hillerich and Bradsby's family business is told in these pages. Blending firsthand stories from former and current major leaguers with details from more than 100 years of craftsmanship and contribution, this comprehensive history of baseball's bat and its impact on America's game is a must-have and must-read for anyone who has ever stood at the plate waiting on a pitch-or watched as a fan-hoping for a miracle.

Learn to design, build, and maintain an effective and fulfilling life with this unique guide from the innovative entrepreneur, speaker, and author. To create an effective space, landscapers must design, build, and maintain that space. To create an effective life, we must do the same with ourselves. In this unique and insightful guide to crafting a better life, author Scott M. Fay uses a landscaping metaphor and an approachable, conversational style to reveal the seven steps that enabled him to find his own Sweet Spot of personal and professional success. These same steps helped Fay acquire fourteen distressed businesses and turn them into profitable environments for leadership and commerce. They prepared him to forge a partnership with the No. 1 leadership guru in the world and create the world’s fastest-growing speaking, coaching, and training team. It primed him to start several other ventures, projects, and initiatives related to his core strengths. And finally, it enabled him to create a robust life with a variety of opportunities. If this can work for Scott—a guy who wears jeans and boots and drives a pickup truck—then it can work for you too. In fact, it can work for any individual or organization serious about creating a growth environment. Discover Your Sweet Spot and discover the life you’ve always wanted.

“This book will challenge you to rethink your vision of a good life. With sharp insights and lucid prose, Paul Bloom makes a captivating case that pain and suffering are essential to happiness. It’s an exhilarating antidote to toxic positivity.” —Adam Grant, #1 New York Times bestselling author of Think Again and host of the TED podcast WorkLife One of Behavioral Scientist's "Notable Books of 2021" From the author of Against Empathy, a different kind of happiness book, one that shows us how suffering is an essential source of both pleasure and meaning in our lives Why do we so often seek out physical pain and emotional turmoil? We go to movies that make us cry, or scream, or gag. We poke at sores, eat spicy foods, immerse ourselves in hot baths, run marathons. Some of us even seek out pain and humiliation in sexual role-play. Where do these seemingly perverse appetites come from? Drawing on groundbreaking findings from psychology and brain science, The Sweet Spot shows how the right kind of suffering sets the stage for enhanced pleasure. Pain can distract us from our anxieties and help us transcend the self. Choosing to suffer can serve social goals; it can display how tough we are or, conversely, can function as a cry for help. Feelings of fear and sadness are part of the pleasure of immersing ourselves in play and fantasy and can provide certain moral satisfactions. And effort, struggle, and difficulty can, in the right contexts, lead to the joys of mastery and flow. But suffering plays a deeper role as well. We are not natural hedonists—a good life involves more than pleasure. People seek lives of meaning and significance; we aspire to rich relationships and satisfying pursuits, and this requires some amount of struggle, anxiety, and loss. Brilliantly argued, witty, and humane, Paul Bloom shows how a life without chosen suffering would be empty—and worse than that, boring.

The former White House pastry chef for Presidents George W. Bush and Barack Obama presents a healthy, delicious collection of dessert recipes. Treat sugar like salt. This is the mantra of Bill Yosses, a former White House pastry chef, and his secret to baking indulgent yet wholesome desserts that truly satisfy. After being tasked by First Lady Michelle Obama to create healthier treats for her family, he discovered that when he dialed back the sugar in his recipes, his desserts were not only healthier on paper, but they actually tasted better too. In The Sweet Spot, Bill upends the notion of “healthy” desserts and shares an inspiring collection of delectable sweets that reveal the magic that happens when you bake with less sugar. By using it as a flavor enhancer, you can showcase the natural sweetness and unique flavors of your other ingredients, and when you incorporate better, more flavorful add-ins like nut flours, essential oils, herbs, and spices, you’ll be satisfied even if there’s a smaller portion on your plate. From Kabocha Persimmon Pie and Matcha Green Tea Roll with Blackberry Pastry Cream, to Lemon Kaffir Semifreddo and Popped Quinoa Chocolate Cookies, Bill’s treats show us that desserts don’t have to be a source of penance to be exquisite and indulgent. Complete with a professional baker’s tricks of the trade to ensure your confections are as gorgeous as they are delicious, The Sweet Spot is a must-have for anyone looking to up their dessert game. Once you start baking Bill’s way, you’ll be able to have your cake…and eat it too!

What if your business could make growth and innovation look easy? What if you could beat the competition day in and day out? You can. Sweet Spot shows you how to align all the vital parts of your business to create a competitive advantage and long-lasting success. You’ll learn how to bring smart marketing together with good leadership to find your business’s sweet spot.