"Billionaire Aaron Bryant lives and works on a knife's edge; his dark, brooding persona and fearsome reputation hide a shameful family secret. So sassy maid of honor Zoe Parker is an unwelcome distraction when, at his brother's wedding, she hides Aaron's ever-ringing phone down her tight pink dress! ... Aaron's arrogant, skilled retrieval of his property sparks a chemistry that ends in a mind-blowing one-night stand. But such uncontrollable passion leaves an indelible mark on their lives. He never expected to see Zoe again, until two little lines appeared on a stick"--Publisher.

Money usually solves everything...Billionaire Aaron Bryant lives and works on a knife's edge; his dark, brooding persona and fearsome reputation hide a shameful family secret. So sassy maid-of-honour Zoe Parker is an unwelcome distraction when, at his brother's wedding, she hides Aaron's ever ringing phone down her tight pink dress But Aaron's never had a problem like this before Aaron's arrogant, skilled retrieval of his property sparks a chemistry that ends in a mind-blowing one-night stand. But such uncontrollable passion leaves an indelible mark on their lives. He never expects to see Zoe again - until two little lines appear on a stick...?Nail-biting twists and turns, I find Kate Hewitt's narrative mesmerising.' - Sam, Marketing, Solihull www.kate-hewitt.com

Faced with crowded markets, flat growth and growing consumer cynicism, brand marketers are looking for ways to deepen the emotional connection between their brands and customers. This book uses interviews and case studies to show how brands such as Harley-Davidson, Google, Zara clothing, and Camper shoes have outstripped the growth of their peers by igniting passion among employees and consumers alike. They are "passion brands," and they show the way forward for marketing in the 21st century. Drawing on both research and academic theory, the authors put forward a practical, systematic approach to the business of creating passion brands from existing brands. Always vivid, often contentious, Creating Passion Brands shows what really counts at the heart of branding today.

Every industry around the globe is being completely disrupted. Stalwart brands are losing market share to upstarts that capture our collective consciousness. Trillions of dollars are at stake. Brands know a new approach is needed. But most don’t realize the strategic underpinnings need to change. Great brands are no longer built through interruptive advertisements. Friction argues that brands don't simply need clever messages or new, shiny technologies. They need a fundamental change in strategy. Friction provides a system for embracing transparency, engaging audiences, creating evangelists, and unleashing unprecedented growth. The authors of Friction have worked on some of the industry's most innovative assignments for the world’s most successful brands. This groundbreaking book reveals how corporations can divorce themselves from legacy business models to create a passion brand. A brand that breaks its addiction to traditional advertising. A brand that empowers its customers. A brand that dominates the competition.

Gold Medal Winner of the Benjamin Franklin Award in Business & Economics In an era of economic uncertainty, layoffs, and hiring freezes, creating and promoting a top-flight personal brand that stands out in the crowd is more important than ever. In Fresh Passion: Get a Brand Or Die A Generic, Michael D. Brown shows you how to employ the Fresh Passion methodology to build a personal brand that will maximize your potential and help you to achieve success beyond your dreams in whatever field you choose. Whether you are an executive, an entrepreneur, a tradesperson, an educator, a student, or a member of any other vocation, Fresh Passion is the pathway to outperform and outshine your peers and competitors and obtain the professional and personal rewards you deserve. Brown outlines the Fresh Passion method in easy-to-follow detail, with plenty of interactive worksheets and quizzes to keep you engaged in the process and on the right track. You will discover how to create an entire experience you can present to employers, bosses, clients, and co-workers that will leave them begging for your services and expertise. With Fresh Passion, you can avoid the pitfalls of a generic career and instead obtain the benefits that come from being a branded entity. Inject some Fresh Passion into your life and your career today! It’s never too soon to prevent a generic death and never too late to create a winning brand that will guarantee you long-term personal and professional success that does not waver?even when the economy starts to shake.

The coauthors of the bestselling Peak Performance dive into the fascinating science behind passion, showing how it can lead to a rich and meaningful life while also illuminating the ways in which it is a double-edged sword. Here’s how to cultivate a passion that will take you to great heights—while minimizing the risk of an equally great fall. Common advice is to find and follow your passion. A life of passion is a good life, or so we are told. But it's not that simple. Rarely is passion something that you just stumble upon, and the same drive that fuels breakthroughs—whether they're athletic, scientific, entrepreneurial, or artistic—can be every bit as destructive as it is productive. Yes, passion can be a wonderful gift, but only if you know how to channel it. If you're not careful, passion can become an awful curse, leading to endless seeking, suffering, and burnout. Brad Stulberg and Steve Magness once again team up, this time to demystify passion, showing readers how they can find and cultivate their passion, sustainably harness its power, and avoid its dangers. They ultimately argue that passion and balance--that other virtue touted by our culture--are incompatible, and that to find your passion, you must lose balance. And that's not always a bad thing. They show readers how to develop the right kind of passion, the kind that lets you achieve great things without ruining your life. Swift, compact, and powerful, this thought-provoking book combines captivating stories of extraordinarily passionate individuals with the latest science on the biological and psychological factors that give rise to—and every bit as important, sustain—passion.

In a world of switched-off and disenchanted consumers, the time is right for a new approach to communicating with customers. Passion Branding is that approach. Centred on a passionate relationship between brand and consumer and the leverage of that passion in order to create value for all involved in the relationship, Passion Branding can be a great way to drive brand awareness at a fraction of the cost of traditional advertising, particularly for brands that don't enjoy high emotional affinity with customers. Drawing on major case studies from around the world (including Shell and Ferrari, Hyundai and the FIFA World Cup, and Guinness and the Rugby World Cup) as well as interviews with top practitioners, Neill Duffy introduces Passion Branding, shows why it is about much more than simple sponsorship, and details the many areas in which this versatile business tool can play a role.

The three-pointed star. Magic. Mystique. Mercedes-Benz. With its legendary performance and quality, Mercedes-Benz is one of the most recognizable brands in existence. The first book to examine Mercedes-Benz as a brand phenomenon, Enduring Passion provides a fascinating look at how the brand developed and the myths and realities surrounding it as it faced the global convulsions of war, mergers, and economic uncertainty. Handsomely produced in a large format and richly illustrated with previously unpublished photographs, Enduring Passion is the life story of the Mercedes-Benz brand and how its iconic symbol became a synonym for power and elegance.

A Psy/Changeling novel from the New York Times bestselling author of Shards of Hope, Shield of Winter, and Heart of Obsidian..."the alpha author of paranormal romance" (Booklist). As a conflict with Pure Psy looms on the horizon, two powerful wolves fight a far more intimate war of their own … In his position as Tracker for the SnowDancer pack, it’s up to Drew Kincaid to rein in rogue changelings who’ve lost control of their animal halves—even if it means killing those who’ve gone too far. But nothing in his life has prepared him for the battle he must now wage—to win the heart of a woman who makes his body ignite…and who threatens to enslave his wolf. Lieutenant Indigo Riviere doesn’t easily allow skin privileges, especially of the sensual kind—and the last person she expects to find herself craving is the most wickedly playful male in the den. Everything she knows tells her to pull back before the flames burn them both to ash…but she hasn’t counted on Drew’s will. Now, two of SnowDancer’s most stubborn wolves find themselves playing a hotly sexy game even as lethal danger stalks the very place they call home…