Arts, heritage, non-profit and social marketing today comprise key components of the contemporary marketing management scene. Governments, charities and voluntary sector organisations throughout the world are increasingly involved in the development of marketing campaigns, and more and more of these organisations are likely to be at the cutting edge of the application of the very latest marketing methods. Research in the arts, heritage, non-profit and social marketing fields is intellectually rigorous, relevant for user communities, and has a great deal to offer to marketing theory as well as to promotional practice. This book presents a collection of stimulating articles that report some of the freshest and most innovative research and thinking in the authors’ specialist domains. Collectively the chapters offer a balance of empirical and conceptual research in arts, heritage, non-profit and social marketing. They explore new ideas, challenge pre-existing orthodoxies, develop knowledge, and demonstrate the epistemological importance of current research in these critical areas. This book was originally published as a special issue of the Journal of Marketing Management.

Originally published: New York: Alfred A. Knopf, c1969.

This title is part of UC Press's Voices Revived program, which commemorates University of California Press’s mission to seek out and cultivate the brightest minds and give them voice, reach, and impact. Drawing on a backlist dating to 1893, Voices Revived makes high-quality, peer-reviewed scholarship accessible once again using print-on-demand technology. This title was originally published in 1974.

In her autobiography, published in 1932, Austin speaks frankly about her life while also commenting on the events and decisions that formed and influenced her life and writing. A prolific writer, she wrote novels, short stories, essays, plays, and poetry. She was an early advocate for environmental issues as well as the rights of women and minority groups.

The society that produced the glories of Renaissance art was a multi-faceted one. on the one hand it produced the tender work of Giotto and the brilliance of Leonardo; on the other it encompassed the atrocities of Borgia, the fanaticism of Savonarola and the cynicism of Machiavelli. Civil disorder, political violence, religious discord and deep-seated corruption provided a setting in which genius flowered and where virtuosity originality and an explosive energy shone through in politics, in art, in thought and even in murder. Here, in this vivid survey, the whole sweep of renaissance achievement is brilliantly portrayed and analysed by Professor Plumb, assisted by a distinguished team of historians, including Kenneth Clark, Hugh Trevor-Roper, and Garrett Mattingly - and by over sixty illustrations of contemporary masterpieces.

This book explores cultural sustainability and its relationships to heritage from a wide interdisciplinary perspective. By examining the interactions between people and communities in the places where they live it exemplifies the diverse ways in which a people-centred heritage builds identities and supports individual and collective memories. It encourages a view of heritage as a process that contributes through cultural sustainability to human well-being and socially- and culturally-sensitive policy. With theoretically-informed case studies from leading researchers, the book addresses both concepts and practice, in a range of places and contexts including landscape, townscape, museums, industrial sites, every day heritage, ‘ordinary’ places and the local scene, and even UNESCO-designated sites. The contributors, most of whom, like the editors, were members of the COST Action ‘Investigating Cultural Sustainability’, demonstrate in a cohesive way how the cultural values that people attach to place are enmeshed with issues of memory, identity and aspiration and how they therefore stand at the centre of sustainability discourse and practice. The cases are drawn from many parts of Europe, but notably from the Baltic, and central and south-eastern Europe, regions with distinctive recent histories and cultural approaches and heritage discourses that offer less well-known but transferable insights. They all illustrate the contribution that dealing with the inheritance of the past can make to a full cultural engagement with sustainable development. The book provides an introductory framework to guide readers, and a concluding section that draws on the case studies to emphasise their transferability and specificity, and to outline the potential contribution of the examples to future research, practice and policy in cultural sustainability. This is a unique offering for postgraduate students, researchers and professionals interested in heritage management, governance and community participation and cultural sustainability.