By turns celebratory and sceptical, Career Limiting Moves is a selection of essays and reviews drawn from a decade of immersion in Canadian poetry. Inhabiting a milieu in which unfriendly remarks are typically spoken sotto voce—if at all—Wells has consistently said what he thinks aloud. The pieces in this collection comprise revisionist assessments of some big names in Canadian Poetry (Margaret Atwood, Lorna Crozier, Don McKay and Patrick Lane, among others); satirical ripostes parrying others' critical views (Andre Alexis, Erin Moure, Jan Zwicky); substantial appraisals of underrated or near-forgotten poets (Charles Bruce, Kenneth Leslie, Peter Sanger, John Smith, Peter Trower, Peter Van Toorn); assessments of promising debuts (Suzanne Buffam, Pino Coluccio, Thomas Heise, Peter Norman) and much else besides—including a few surprises for anyone who thinks they have Wells's taste figured out. Zachariah Wells is the editor of Jailbreaks: 99 Canadian Sonnets and the author of two collections of poetry.

"Beloved Brands is a book every CMO or would-be CMO should read." Al Ries With Beloved Brands, you will learn everything you need to know so you can build a brand that your consumers will love. You will learn how to think strategically, define your brand with a positioning statement and a brand idea, write a brand plan everyone can follow, inspire smart and creative marketing execution, and be able to analyze the performance of your brand through a deep-dive business review. Marketing pros and entrepreneurs, this book is for you. Whether you are a VP, CMO, director, brand manager or just starting your marketing career, I promise you will learn how to realize your full potential. You could be in brand management working for an organization or an owner-operator managing a branded business. Beloved Brands provides a toolbox intended to help you every day in your job. Keep it on your desk and refer to it whenever you need to write a brand plan, create a brand idea, develop a creative brief, make advertising decisions or lead a deep-dive business review. You can even pass on the tools to your team, so they can learn how to deliver the fundamentals needed for your brands. This book is also an excellent resource for marketing professors, who can use it as an in-class textbook to develop future marketers. It will challenge communications agency professionals, who are looking to get better at managing brands, including those who work in advertising, public relations, in-store marketing, digital advertising or event marketing. "Most books on branding are really for the MARCOM crowd. They sound good, but you find it's all fluff when you try to take it from words to actions. THIS BOOK IS DIFFERENT! Graham does a wonderful job laying out the steps in clear language and goes beyond advertising and social media to show how branding relates to all aspects of GENERAL as well as marketing management. Make no mistake: there is a strong theoretical foundation for all he says...but he spares you the buzzwords. Next year my students will all be using this book." Kenneth B. (Ken) Wong, Queen's University If you are an entrepreneur who has a great product and wants to turn it into a brand, you can use this book as a playbook. These tips will help you take full advantage of branding and marketing, and make your brand more powerful and more profitable. You will learn how to think, define, plan, execute and analyze, and I provide every tool you will ever need to run your brand. You will find models and examples for each of the four strategic thinking methods, looking at core strength, competitive, consumer and situational strategies. To define the brand, I will provide a tool for writing a brand positioning statement as well as a consumer profile and a consumer benefits ladder. I have created lists of potential functional and emotional benefits to kickstart your thinking on brand positioning. We explore the step-by-step process to come up with your brand idea and bring it all together with a tool for writing the ideal brand concept. For brand plans, I provide formats for a long-range brand strategy roadmap and the annual brand plan with definitions for each planning element. From there, I show how to build a brand execution plan that includes the creative brief, innovation process, and sales plan. I provide tools for how to create a brand calendar and specific project plans. To grow your brand, I show how to make smart decisions on execution around creative advertising and media choices. When it comes time for the analytics, I provide all the tools you need to write a deep-dive business review, looking at the marketplace, consumer, channels, competitors and the brand. Write everything so that it is easy to follow and implement for your brand. My promise to help make you smarter so you can realize your full potential.

Career success has never happened overnight, but you can still be confident in your big-picture path to being successful. Trust the trajectory that has been laid out just for you! Too often, people focus on the short term–mere survival--because they remain caught between a fear of failure and a desire for instant success, which results in limited risk-taking but also limiting their opportunities. As much as they want to get ahead, they simply can’t see how to get there. They don’t see how their current position is not merely a dead-end trap but actually a springboard to their next position--or even the one after that. Business author David Van Rooy wants you to know that the key is to have faith in your trajectory. He says that every person has their own career path--and this timely and refreshingly practical book presents seven strategies designed to help anyone create and manage theirs. In Trajectory, you will discover how to: Make the most of feedback Avoid stagnation and break through plateaus Achieve growth through failure Move to the front of the pack through persistence Continuously develop both “soft” and “hard” professional skills You don’t need to start over! Just discover where you currently are on your career trajectory. From building relationships with mentors, to positioning (and repositioning) yourself for promotion, Trajectory provides the tools you need for a lifetime of advancement.

Formulas for self-marketing success.

A leading executive coach pinpoints three vital traits necessary to advance your career In Getting Ahead, one of the top 50 executive coaches in the United States, Joel Garfinkle reveals his signature model for mastering three skills to take your career to the next level: Perception, Visibility, and Influence. The PVI-model of professional advancement will teach you to: (1) Actively promote yourself as an asset and valuable person inside the organization, (2) Increase your visibility to gain others’ recognition and appreciation for your efforts and (3) Become a person of influence who makes key decisions inside the organization. Getting Ahead will put you ahead of the competition to become a known, valued, and desired commodity at your company. For more than two decades, Joel Garfinkle has worked closely with thousands of executives, senior managers, directors, and employees at the world's leading companies, and has authored 300 articles on leadership Offers detailed guidance on how to increase exposure, boost visibility, enhance perceived value for your organization, and ultimately achieve career advancement Explains how to get your name circulating among higher levels of management so others know you, see your results, and acknowledge the impact you bring to the company

"Witty, wise, accessible, and refreshingly female-voiced, Jo McRell's book is like a super savvy BFF sitting with you on the sofa, sipping wine, and sharing invaluable insider secrets of success." -- S. Lucia Kanter St. Amour, author of For the Forces of Good: The Superpower of Everyday Negotiation Forget the corporate ladder. Design a career you love and make work work for you. The future of work is coming. Are you ready? Worried about artificial intelligence, work life balance, time management, communication skills, workplace myths, or being replaceable? How about bad bosses, office culture and politics, or burnout? Wondering what “bring your whole self to work” really means? Want to know how to get more flexibility, create financial freedom, and advocate for yourself? Then this book is for you. Learn what other professional development books or business books for women don’t tell you: - Know your worth (and how to negotiate to get paid what you deserve!) - Create more value (focusing on meaningful work and networking that gets results!) - Avoid common problems (from becoming career-limiting moves and recover from mistakes!) - Build for your future (because AI can't replace your human touch!) Bonus: You’ll also get instant access to a free personal career map to make work work for you and your priorities. Making Work Work for You is for early to mid-career professionals, especially women, people of color, and people who find that the “culture fit” of many workplaces doesn’t fit them. Today work and the job market are in transition. If you’re ready to ditch the status quo, let’s build a career that helps you get more of what you want. This book is your career guide to navigate the changing workplace, with: - The Truth: Get the no BS context on the nuanced rules of the workplace and its challenges. - The Tips: Learn from a diversity of collective wisdom to fast track your success. - The Tools: Craft a career that fuels your life, not the other way around. Take control of your career instead of feeling like it controls you. Get your copy today!

Career Development: A Human Resource Development Perspective offers a strategic framework that demonstrates the role of career development within the human resource function. It goes beyond conventional interventions and includes key topics such as diversity, work–life balance, and ethics. Historically, the career development literature has been viewed either from the perspective of the individual (how to build a career) or from an economic perspective (how an organization benefits from developing employees). In this book, McDonald and Hite bring together the strengths of both traditions, offering an integrated framework for career development. The theoretical foundation expands on the counseling literature by incorporating the literature from human resource development and related fields. The application section reflects on the wide range of ages and working options that characterize the current and future workplace. The final section of the book addresses career development issues such as managing a diverse, global workforce; ethics; and work–life balance. This book will help prepare human resource development students, scholars, and practitioners to develop and maintain successful career development programs, and to foster more innovative research that advances the discourse.

The Careerist - 100 ways to get ahead at work is a handy, quick-fix reference guide on how to improve your career prospects. Based on the weekly column in the Financial Times by Rhymer Rigby, it provides expert advice for those difficult career moments such as how to: do presentations, work a room, delegate effectively, market yourself, bounce back from failure, sack someone, use extracurricular activities, be more ambitious, change sector, make a good impression, ask for a pay rise, future proof your career, get headhunted, socialise with colleagues, find a mentor, deal with fights at work, deal with stress, set goals, manage former colleagues, step into big shoes, come across well in meetings, make humour work for you, deal with criticism, resign and much, much more. With expert opinions from industry professionals on every topic, The Careerist provides rubber-stamped career advice you can trust.

From the New York Times bestselling author of Who Thought This Was a Good Idea? comes a fun, frank book of reflections, essays, and interviews on topics important to young women, ranging from politics and career to motherhood, sisterhood, and making and sustaining relationships of all kinds in the age of social media. Alyssa Mastromonaco is back with a bold, no-nonsense, and no-holds-barred twenty-first-century girl's guide to life, tackling the highs and lows of bodies, politics, relationships, moms, education, life on the internet, and pop culture. Whether discussing Barbra Streisand or The Bachelor, working in the West Wing or working on finding a wing woman, Alyssa leaves no stone unturned...and no awkward situation unexamined. Like her bestseller Who Thought This Was a Good Idea?, SO HERE'S THE THING... brings a sharp eye and outsize sense of humor to the myriad issues facing women the world over, both in and out of the workplace. Along with Alyssa's personal experiences and hard-won life lessons, interviews with women like Monica Lewinsky, Susan Rice, and Chelsea Handler round out this modern woman's guide to, well, just about everything you can think of.