Helena Rubinstein was born into a poor Polish family at the end of the nineteenth century; by the time of her death in 1965 she had built a cosmeti empire that spanned the world. When Rubinstein opened her first salon in Melbourne, her scientific approach to beauty was an instant sensation. Women just couldn't get enough of her innovative advice on skincare, and her beauty products were constantly sold out. Having conquered Australia, Rubinstein went on to open salons in Europe and America, at a time when women were barely seen in business, let alone running their own multinational companies. Dressed by Chanel and Yves St Laurent, painted by Salvador Dali and Picasso and mingling with Colette and Proust, Helena Rubinstein not only enjoyed unbelievable success, but was also instrumental in empowering and liberating women. Helena Rubinstein was a total original, and her legacy can still be seen today in the methods used to market and manufacture cosmeti. This is her amazing life story.

Thanks to a combination of business savvy, breathtaking chutzpah, and lucky timing, Helena Rubinstein managed to transform herself from a poor Polish emigrant to the world's first self-made female tycoon. She went from selling homemade "Crème Valaze" out of her house in Australia to becoming an international cosmetics magnate. Tiny and plump, wearing extravagant jewels and spiked heels, she was a fixture of upper-crust New York for many years. She was larger than life, and never took no for an answer: when she was refused from a New York City apartment on the grounds that she was Jewish, she went ahead and bought the whole building and promptly moved in. The story of Eugène Schueller and L'Oréal begins in 1907, in a dingy working-class part of Paris, where a young Schueller sat at his family's kitchen table trying to develop the first harmless artificial hair dye. The tale of how L'Oréal went from that point to the world's largest cosmetics company is fascinating and full of intrigue, with a little of everything: fascist assassins, bitter unmaskings, political scandals. In 1988, although Schueller and Rubinstein had long since passed away, their worlds collided when L'Oréal bought Rubinstein's company — leading to a series of scandals that threw a new and sinister light on L'Oréal. For starters, Rubinstein was Jewish, but Schueller and many other top L'Oréal executives had been active Nazi collaborators. What came to light threatened the reputations of some of France's most powerful men - up to and including its president. This is a powerful, dramatic, and largely untold story about the ugly truth behind a beauty empire.

Set against the glamorous skylines of 1950s Manhattan, world-leading cosmetics entrepreneur Helena Rubinstein is locked in a power struggle with rivals Elizabeth Arden and Revlon. From humble beginnings as a Polish-Jewish immigrant, this is the story behind one of the best-known faces in the world of beauty. But as her professional and family conflicts reach fever pitch, will the ghosts of a turbulent past topple one of the world's richest businesswomen? Madame Rubinstein is a bright new comedy where the nails are painted and the gloves are off. Yet when the lipstick bleeds and the makeup fades, what is there left to hide behind? Written by esteemed Australian playwright John Misto, this edition of the text was published to coincide with its 2017 run at the Park Theatre, London.

This book has been published in conjunction with the exhibition "Helena Rubinstein: Beauty is power," organized by the Jewish Museum, New York, October 31, 2014 - March 22, 2015.

This lavishly illustrated volume opens a window into the world of one of the most extravagant and wide-ranging style-makers of the last century, a pioneer of the cosmetics industry who was also celebrated for the daring and prescience of her art collecting, her decorating, and her personal couture. Four hundred vintage images and a meticulously researched text, including 16 essays by renowned experts in the fields of art and interior design, illuminate and trace the public and private lives of Helena Rubinstein. Rubinstein's bold and influential flair for decor - sleekly modern at times, and at other times a wildly eclectic sampling from different eras - was showcased globally in her beauty salons and in her glamorous residences in New York, Paris, and the South of France. An astute patron, she invested in artworks by the luminaries of Parisian bohemia just as they began their ascent. Her vast collection included tapestries by Picasso and Rouault, paintings by Dégas, Dufy, Matisse, Miró, Modigliani, and Monet, as well as murals by Dalí. Her striking instinct for fashion (she wore Worth and Poiret at first, and Balenciaga and St. Laurent 60 years later) and her famous overscaled jewelry kept her in the public eye, decade after decade. Rubinstein's vibrant character, reflected in her personal style and in the interiors of her homes and salons, is captured here in works by photographers such as Cecil Beaton, Brassaï, André Kertész, Dora Maar, and Man Ray - many of which have never before been published. When the flamboyant and decisive Helena Rubinstein died in 1965, at the age of 94, her huge collections were dispersed. But in these pages her world comes alive again: Over the Top is a unique record of the passionate life and style of this self-made mogul and the century she helped define.

A biography of the Polish woman who built a multi-million dollar business as one of the first mass-producers of cosmetics.

War Paint is the story of two extraordinary women, Miss Elizabeth Arden and Madame Helena Rubinstein, and the legacy they left: a story of feminine vanity and marketing genius. Behind the gloss and glamour lay obsession with business and rivalry with each other. Despite working for over six decades in the same business, these two geniuses never met face to face - until now. 'The definitive biography of women and their relationships to their faces in the twentieth century' Linda Grant, Guardian 'I have seldom enjoyed a book so much . . . the research is staggering . . . a wonderful read' Lulu Guinness

Helena Rubinstein and Elizabeth Arden's remarkable rivalry was ruthless, relentless and legendary--pushing both women to build international beauty empires in a world dominated by men.

This book demonstrates how applying behavioural science to commercial problems can effectively help businesses to understand and achieve the best outcomes for their customers. Bringing together theory and practice the author describes how approaches underpinning behavioural science can be adapted to the fast-moving environment of the private sector. The first part of the book discusses the underlying theory and principles behind behavioural science. It outlines the history of the discipline, explaining how behavioural scientists use theories and models of behaviour, and discussing why behaviour is so hard to predict. It then describes how the theory can be applied to designing products, services and interventions. In Part II Rubinstein uses several key case studies to explore the challenges of integrating behavioural science into established practices, considering how to use behavioural science in multidisciplinary teams and why this might be useful. She addresses concerns about the ethics of using behavioural science in this context before describing the value of applying behavioural science to business and how best to realise its potential. This book is a must-read for both practitioners and academics interested in applying the science of behaviour to real-world challenges.