Reflecting advances in theory, research, and application in the discipline since the publication of the Handbook of Public Relations in 2001, this new volume is global in scope and unmatched in its coverage of both academic research and professional best practice. It presents major theories in the words of the leading advocates for each theory; positions public relations as a positive force to help make society more fully functional; and challenges academics and practitioners to identify best practices that can inform the work of those in the profession.

The first authoritative guide to how the world drinks, this reference details alcohol use in different countries and cultures. Variation is striking, with alcohol sometimes a food, a sacrament, a symbol, a tool, a tranquilizer, a medicine, a love potion, or an object of scorn—often with very different meanings and uses in a single country. This volume reveals multicultural and ethnic beliefs, practices, and attitudes about drinking around the world. An extensive introduction discusses the close link between alcohol and culture and provides a foundation for the rest of the book. Each of the following chapters is written by an expert contributor and discusses alcohol and culture in a particular country. Chapters discuss historical trends, drinking among ethnic and religious minorities, national policies, and social outcomes. Countries range from industrial nations known for their alcohol research, to developing nations and to places famous for drinking. A concluding chapter highlights important similarities and differences.

This is a comprehensive and detailed examination of the field, which reviews current scholarly literature. This contributed volume stresses the role PR plays in building relationships between organizations, markets, audiences and the public.