Intro -- Contents -- List of Illustrations -- Foreword -- Acknowledgments -- Part One: Starting from Scratch, 1879-1934 -- 1. The "Laughing Evangelist"--2. Creating a New Kind of College -- 3. From John E. Brown College to John Brown University -- Part Two: Achieving Permanence, 1935-1962 -- 4. College Life in the Early Years -- 5. Foundations for Growth -- 6. Emerging from the Founder's Shadow -- Part Three: Pursuing Excellence, 1963-2000 -- 7. Decades of Turmoil and Transition -- 8. A Third Brown Presidency -- 9. New Leadership, New Directions -- Epilogue -- Notes -- Bibliographical Essay -- Index

No living scholar has shaped the study of American religious history more profoundly than George M. Marsden. His work spans U.S. intellectual, cultural, and religious history from the seventeenth through the twenty-first centuries. This collection of essays uses the career of George M. Marsden and the remarkable breadth of his scholarship to measure current trends in the historical study of American evangelical Protestantism and to encourage fresh scholarly investigation of this faith tradition as it has developed between the eighteenth century and the present. Moving through five sections, each centered around one of Marsden’s major books and the time period it represents, the volume explores different methodologies and approaches to the history of evangelicalism and American religion. Besides assessing Marsden’s illustrious works on their own terms, this collection’s contributors isolate several key themes as deserving of fresh, rigorous, and extensive examination. Through their close investigation of these particular themes, they expand the range of characters and communities, issues and ideas, and contingencies that can and should be accounted for in our historical texts. Marsden’s timeless scholarship thus serves as a launchpad for new directions in our rendering of the American religious past.

When it first appeared in 1984 The Christian College was the first modern comprehensive history of Protestant higher education in America. Now this second edition updates the history, featuring a new chapter on the developments of the past two decades, a major introduction by Mark Noll, a new preface and epilogue, and a series of instructive appendixes.

Arkansas: A Narrative History is a comprehensive history of the state that has been invaluable to students and the general public since its original publication. Four distinguished scholars cover prehistoric Arkansas, the colonial period, and the nineteenth and twentieth centuries and incorporate the newest historiography to bring the book up to date for 2012. A new chapter on Arkansas geography, new material on the civil rights movement and the struggle over integration, and an examination of the state’s transition from a colonial economic model to participation in the global political economy are included. Maps are also dramatically enhanced, and supplemental teaching materials are available. “No less than the first edition, this revision of Arkansas: A Narrative History is a compelling introduction for those who know little about the state and an insightful survey for others who wish to enrich their acquaintance with the Arkansas past.” —Ben Johnson, from the Foreword

In the decades after World War II, evangelical Christianity nourished America’s devotion to free markets, free trade, and free enterprise. The history of Wal-Mart uncovers a complex network that united Sun Belt entrepreneurs, evangelical employees, Christian business students, overseas missionaries, and free-market activists. Through the stories of people linked by the world’s largest corporation, Bethany Moreton shows how a Christian service ethos powered capitalism at home and abroad. While industrial America was built by and for the urban North, rural Southerners comprised much of the labor, management, and consumers in the postwar service sector that raised the Sun Belt to national influence. These newcomers to the economic stage put down the plough to take up the bar-code scanner without ever passing through the assembly line. Industrial culture had been urban, modernist, sometimes radical, often Catholic and Jewish, and self-consciously international. Post-industrial culture, in contrast, spoke of Jesus with a drawl and of unions with a sneer, sang about Momma and the flag, and preached salvation in this world and the next. This extraordinary biography of Wal-Mart’s world shows how a Christian pro-business movement grew from the bottom up as well as the top down, bolstering an economic vision that sanctifies corporate globalization. The author has assigned her royalties and subsidiary earnings to Interfaith Worker Justice (www.iwj.org) and its local affiliate in Athens, GA, the Economic Justice Coalition (www.econjustice.org).

Joel Osteen, the smiling preacher, has quickly emerged as one of the most recognizable Protestant leaders in the country. His megachurch, the Houston based Lakewood Church, hosts an average of over 40,000 worshipers each week. Osteen is the best-selling author of numerous books, and his sermons and inspirational talks appear regularly on mainstream cable and satellite radio. How did Joel Osteen become Joel Osteen? How did Lakewood become the largest megachurch in the U. S.? Salvation with a Smile, the first book devoted to Lakewood Church and Joel Osteen, offers a critical history of the congregation by linking its origins to post-World War II neopentecostalism, and connecting it to the exceptionally popular prosperity gospel movement and the enduring attraction of televangelism. In this richly documented book, historian Phillip Luke Sinitiere carefully excavates the life and times of Lakewood’s founder, John Osteen, to explain how his son Joel expanded his legacy and fashioned the congregation into America’s largest megachurch. As a popular preacher, Joel Osteen’s ministry has been a source of existential strength for many, but also the routine target of religious critics who vociferously contend that his teachings are theologically suspect and spiritually shallow. Sinitiere’s keen analysis shows how Osteen’s rebuttals have expressed a piety of resistance that demonstrates evangelicalism’s fractured, but persistent presence. Salvation with a Smile situates Lakewood Church in the context of American religious history and illuminates how Osteen has parlayed an understanding of American religious and political culture into vast popularity and success.

This book examines the immensely popular turn-of-the-twentieth-century big tent revivals. By showing how these revivals combined the Protestant ethic of salvation with the emerging consumer ethos, McMullen sheds light on the way in which the United States became the most consumer-driven and yet one of the most religious societies in the western world.

Between the world wars, America embraced an image of the Ozarks as a remote land of hills and hollers. The popular imagination stereotyped Ozarkers as ridge runners, hillbillies, and pioneers—a cast of colorful throwbacks hostile to change. But the real Ozarks reflected a more complex reality. Brooks Blevins tells the cultural history of the Ozarks as a regional variation of an American story. As he shows, the experiences of the Ozarkers have not diverged from the currents of mainstream life as sharply or consistently as the mythmakers would have it. If much of the region seemed to trail behind by a generation, the time lag was rooted more in poverty and geographic barriers than a conscious rejection of the modern world and its progressive spirit. In fact, the minority who clung to the old days seemed exotic largely because their anachronistic ways clashed against the backdrop of the evolving region around them. Blevins explores how these people’s disproportionate influence affected the creation of the idea of the Ozarks, and reveals the truer idea that exists at the intersection of myth and reality. The conclusion to the acclaimed trilogy, The History of the Ozarks, Volume 3: The Ozarkers offers an authoritative appraisal of the modern Ozarks and its people.

This book provides a sweeping interpretation of how business mobilized to influence public policy and elections since World War II.

A prize-winning, five-decade history of the evangelical movement in Southern California that explains a sweeping realignment of American politics. From Bible Belt to Sun Belt tells the dramatic and largely unknown story of “plain-folk” religious migrants: hardworking men and women from Oklahoma, Texas, and Arkansas who fled the Depression and came to California for military jobs during World War II. Investigating this fiercely pious community at a grassroots level, Darren Dochuk uses the stories of religious leaders, including Billy Graham, as well as many colorful, lesser-known figures to explain how evangelicals organized a powerful political machine. This machine made its mark with Barry Goldwater, inspired Richard Nixon’s “Southern Solution,” and achieved its greatest triumph with the victories of Ronald Reagan. Based on entirely new research, the manuscript has already won the prestigious Allan Nevins Prize from the Society of American Historians. The judges wrote, “Dochuk offers a rich and multidimensional perspective on the origins of one of the most far-ranging developments of the second half of the twentieth century: the rise of the New Right and modern conservatism.”