On 20 July 1969, as part of the Apollo 11 space program, Neil Armstrong and Buzz Aldrin became the first people ever to set foot on the Moon. Their iconic 'giant leap' was captured forever by the camera the astronauts carried with them: the Hasselblad 500EL. 'Hasselblad & the moon landing' looks at the history of the Apollo 11 mission through the lens of the Hasselblad and narrates the parallel tale of the challenge to create a camera that could work in space. While the Apollo 11 astronauts left their three cameras behind on the Moon, they brought back film magazines containing 1,400 photographs. The finest of these are shown alongside the mission timeline and transcripts of the conversations between the astronauts and Mission Control.

Moonshots presents stunning photos of space and Earth from NASA's archives - taken by Gemini, Apollo, Space Shuttle, and ISS astronauts using Hasselblad cameras - in the large format they deserve.

Hasselblad is a name that is synonymous with innovation, precision, and excellence in the world of photography. The journey of Hasselblad began over a century ago, when the company was founded in Sweden to manufacture cameras for aerial surveillance during World War II. Since then, Hasselblad has been at the forefront of technological advancements in photography, pushing the boundaries of what is possible and inspiring generations of photographers. This ebook, "The Journey of Hasselblad: From Aerial Surveillance to the Moon Landing," is a celebration of the remarkable history and legacy of Hasselblad. From the first camera designed for aerial reconnaissance to the iconic Hasselblad 500C camera that captured some of the most iconic images of the 20th century, this ebook takes you on a journey through the company's rich history. In this ebook, you'll discover the fascinating story of how Hasselblad cameras were used during the Cold War for reconnaissance purposes, and how this technology later found its way into the hands of some of the world's most renowned photographers. You'll learn about the company's pioneering spirit and its commitment to excellence, which led to its cameras being used to document some of the most historic events of the 20th century, including the moon landing. Furthermore, this ebook will provide you with an insight into the technical innovations that have made Hasselblad cameras some of the most coveted in the world. From the modular design of the Hasselblad 500C to the groundbreaking digital medium format cameras of today, Hasselblad has consistently pushed the boundaries of what is possible in photography. I hope this ebook will inspire you to explore the rich history and legacy of Hasselblad and appreciate the role that this company has played in shaping the world of photography. Happy reading!

One of the most successful public relations campaigns in history, featuring heroic astronauts, press-savvy rocket scientists, enthusiastic reporters, deep-pocketed defense contractors, and Tang. In July 1969, ninety-four percent of American televisions were tuned to coverage of Apollo 11's mission to the moon. How did space exploration, once the purview of rocket scientists, reach a larger audience than My Three Sons? Why did a government program whose standard operating procedure had been secrecy turn its greatest achievement into a communal experience? In Marketing the Moon, David Meerman Scott and Richard Jurek tell the story of one of the most successful marketing and public relations campaigns in history: the selling of the Apollo program. Primed by science fiction, magazine articles, and appearances by Wernher von Braun on the “Tomorrowland” segments of the Disneyland prime time television show, Americans were a receptive audience for NASA's pioneering “brand journalism.” Scott and Jurek describe sophisticated efforts by NASA and its many contractors to market the facts about space travel—through press releases, bylined articles, lavishly detailed background materials, and fully produced radio and television features—rather than push an agenda. American astronauts, who signed exclusive agreements with Life magazine, became the heroic and patriotic faces of the program. And there was some judicious product placement: Hasselblad was the “first camera on the moon”; Sony cassette recorders and supplies of Tang were on board the capsule; and astronauts were equipped with the Exer-Genie personal exerciser. Everyone wanted a place on the bandwagon. Generously illustrated with vintage photographs, artwork, and advertisements, many never published before, Marketing the Moon shows that when Neil Armstrong took that giant leap for mankind, it was a triumph not just for American engineering and rocketry but for American marketing and public relations.

A no-nonsense, fact-filled debunking of all the main "Moon hoax" conspiracy theories, collected in a single book. If you're an open-minded doubter, you'll find technically accurate but plain-English answers to your questions; if you're a space enthusiast or professional, you'll find a handy reference for dealing with the most obstinate hoax believers and for clarifying popular objections and misconceptions about the Moon landings. "Moon Hoax: Debunked!" is also an opportunity to rediscover and celebrate one of mankind's greatest voyages, which doesn't need conspiracy theories to be a fascinating adventure. For example, did you know how close to failure each flight actually came? Did you know that pictures of Playmates were smuggled to the Moon to prank the astronauts? Or that there was a secret Soviet plan to land a Russian on the Moon before the US? Paolo Attivissimo is a British-Italian science journalist, lifelong space enthusiast and contributor to NASA's Apollo Lunar Surface Journal.

_________________________ THE ESSENTIAL AUTOBIOGRAPHY OF THE SECOND MAN ON THE MOON _________________________ 'Thrilling ... years on, the raw facts of the adventure remain beguiling and the bravery of the astronauts compelling' - SUNDAY TIMES 'Exciting and moving' - DAILY EXPRESS _________________________ Buzz Aldrin, one of the three men who took part in the first moon landing in 1969, is a true American hero. Magnificent Desolation begins with the story of his voyage into space, which came within seconds of failure, and reveals a fascinating insider's view of the American space programme. But that thrilling adventure was only the beginning, as Aldrin battled with his own desolation in the form of depression and alcoholism. This epic journey encompasses the brutally honest tale of Aldrin's self-destruction, and the redemption that came through finding love when hope seemed lost. _________________________ 'Buzz Aldrin might not have been the first man to walk on the Moon, but of all the astronauts to have been there, none of them has articulated their predicament with quite such wisdom and sensitivity' - MAIL ON SUNDAY

Featuring over seventy images from the heroic age of space exploration, Through Astronaut Eyes presents the story of how human daring along with technological ingenuity allowed people to see the Earth and stars as they never had before. Photographs from the Mercury, Gemini, and Apollo programs tell powerful and compelling stories that continue to have cultural resonance to this day, not just for what they revealed about the spaceflight experience, but also as products of a larger visual rhetoric of exploration. The photographs tell us as much about space and the astronauts who took them as their reception within an American culture undergoing radical change throughout the turbulent 1960s. This book explores the origins and impact of astronaut still photography from 1962 to 1972, the period when human spaceflight first captured the imagination of people around the world. Photographs taken during those three historic programs are much admired and reprinted, but rarely seriously studied. This book suggests astronaut photography is particularly relevant to American culture based on how easily the images were shared through reproduction and circulation in a very visually oriented society. Space photography’s impact at the crossroads of cultural studies, the history of exploration and technology, and public memory illuminates its continuing importance to American identity.

Compiled here are many important documents about the Apollo 16 mission including the complete debriefing in the crew's own words.

LIFE Magazine presents The Moon Landing: 50 Years Later.

Provides recollections from Apollo astronauts and a collection of photographs that document the history of the Apollo space program.