Learn how to easily transform your data into engaging, interactive visual reports! Data is no longer the sole domain of tech professionals and scientists. Whether in our personal, business, or community lives, data is rapidly increasing in both importance and sheer volume. The ability to visualize all kinds of data is now within reach for anyone with a computer and an internet connection. Google Data Studio, quickly becoming the most popular free tool in data visualization, offers users a flexible, powerful way to transform private and public data into interactive knowledge that can be easily shared and understood. Hands On With Google Data Studio teaches you how to visualize your data today and produce professional quality results quickly and easily. No previous experience is required to get started right away—all you need is this guide, a Gmail account, and a little curiosity to access and visualize data just like large businesses and organizations. Clear, step-by-step instructions help you identify business trends, turn budget data into a report, assess how your websites or business listings are performing, analyze public data, and much more. Practical examples and expert tips are found throughout the text to help you fully understand and apply your new knowledge to a wide array of real-world scenarios. This engaging, reader-friendly guide will enable you to: Use Google Data Studio to access various types of data, from your own personal data to public sources Build your first data set, navigate the Data Studio interface, customize reports, and share your work Learn the fundamentals of data visualization, personal data accessibility, and open data API's Harness the power of publicly accessible data services including Google’s recently released Data Set Search Add banners, logos, custom graphics, and color palettes Hands On With Google Data Studio: A Data Citizens Survival Guide is a must-have resource for anyone starting their data visualization journey, from individuals, consultants, and small business owners to large business and organization managers and leaders.

Learn how to easily transform your data into engaging, interactive visual reports! Data is no longer the sole domain of tech professionals and scientists. Whether in our personal, business, or community lives, data is rapidly increasing in both importance and sheer volume. The ability to visualize all kinds of data is now within reach for anyone with a computer and an internet connection. Google Data Studio, quickly becoming the most popular free tool in data visualization, offers users a flexible, powerful way to transform private and public data into interactive knowledge that can be easily shared and understood. Hands On With Google Data Studio teaches you how to visualize your data today and produce professional quality results quickly and easily. No previous experience is required to get started right away—all you need is this guide, a Gmail account, and a little curiosity to access and visualize data just like large businesses and organizations. Clear, step-by-step instructions help you identify business trends, turn budget data into a report, assess how your websites or business listings are performing, analyze public data, and much more. Practical examples and expert tips are found throughout the text to help you fully understand and apply your new knowledge to a wide array of real-world scenarios. This engaging, reader-friendly guide will enable you to: Use Google Data Studio to access various types of data, from your own personal data to public sources Build your first data set, navigate the Data Studio interface, customize reports, and share your work Learn the fundamentals of data visualization, personal data accessibility, and open data API's Harness the power of publicly accessible data services including Google’s recently released Data Set Search Add banners, logos, custom graphics, and color palettes Hands On With Google Data Studio: A Data Citizens Survival Guide is a must-have resource for anyone starting their data visualization journey, from individuals, consultants, and small business owners to large business and organization managers and leaders.

Apply data storytelling concepts and analytical thinking to create dashboards and reports in Looker Studio to aid data-driven decision making Key FeaturesGain a solid understanding of data visualization principles and learn to apply them effectivelyGet to grips with the concepts and features of Looker Studio to create powerful data storiesExplore the end-to-end process of building dashboards with the help of practical examplesBook Description Presenting data visually makes it easier for organizations and individuals to interpret and analyze information. Looker Studio is an easy-to-use, collaborative tool that enables you to transform your data into engaging visualizations. This allows you to build and share dashboards that help monitor key performance indicators, identify patterns, and generate insights to ultimately drive decisions and actions. Data Storytelling with Looker Studio begins by laying out the foundational design principles and guidelines that are essential to creating accurate, effective, and compelling data visualizations. Next, you'll delve into features and capabilities of Looker Studio – from basic to advanced – and explore their application with examples. The subsequent chapters walk you through building dashboards with a structured three-stage process called the 3D approach using real-world examples that'll help you understand the various design and implementation considerations. This approach involves determining the objectives and needs of the dashboard, designing its key components and layout, and developing each element of the dashboard. By the end of this book, you will have a solid understanding of the storytelling approach and be able to create data stories of your own using Looker Studio. What you will learnUnderstand what storytelling with data means, and explore its various formsDiscover the 3D approach to building dashboards – determine, design, and developTest common data visualization pitfalls and learn how to mitigate themGet up and running with Looker Studio and leverage it to explore and visualize dataExplore the advanced features of Looker Studio with examplesBecome well-versed in the step-by-step process of the 3D approach using practical examplesMeasure and monitor the usage patterns of your Looker Studio reportsWho this book is for If you are a beginner or an aspiring data analyst looking to understand the core concepts of data visualization and want to use Looker Studio for creating effective dashboards, this book is for you. No specific prior knowledge is needed to understand the concepts present in this book. Experienced data analysts and business intelligence developers will also find this book useful as a detailed guide to using Looker Studio as well as a refresher of core dashboarding concepts.

This book explores how AI is transforming digital marketing and what it means for businesses of all sizes and looks at how AI is being used to personalize content, improve targeting, and optimize campaigns. This book also examines some of the ethical considerations that come with using AI in marketing.

This book constitutes the refereed proceedings of the International Conference on Business and Technology (ICBT2021) organized by EuroMid Academy of Business and Technology (EMABT), held in Istanbul, between November 06–07, 2021. In response to the call for papers for ICBT2021, 485 papers were submitted for presentation and ‎inclusion in the proceedings of the conference. After a careful blind refereeing process, 292 papers ‎were selected for inclusion in the conference proceedings from forty countries. Each of these ‎chapters was evaluated through an editorial board, and each chapter was passed through a double-blind peer-review process.‎ The book highlights a range of topics in the fields of technology, ‎entrepreneurship, business administration, ‎accounting, and economics that can contribute to business ‎development in countries, such as ‎learning machines, artificial intelligence, big data, ‎deep ‎‎learning, game-based learning, management ‎information system, ‎accounting information ‎system, knowledge management, entrepreneurship and ‎social enterprise, corporate social responsibility and sustainability, business policy and strategic ‎management, international management and organizations, organizational behavior and HRM, ‎operations management and logistics research, controversial issues in management and organizations, ‎turnaround, corporate entrepreneurship, and innovation, legal issues, business ethics, and firm ‎governance, managerial accounting and firm financial affairs, non-traditional research and creative ‎methodologies. ‎ These proceedings are reflecting quality research contributing theoretical and practical implications, for those who are wise to apply the technology within any business sector. It is our hope that the contribution of this book proceedings will be of the academic level which even decision-makers in the various economic and executive-level will get to appreciate.

Develop native applications for multiple mobile and desktop platforms including but not limited to iOS, Android, and UWP with the Xamarin framework and Xamarin.Forms Key FeaturesUnderstand .NET Core and its cross-platform development philosophy Build Android, iOS, and Windows mobile applications with C#, .NET Core, and Azure Cloud ServicesBring Artificial Intelligence capabilities into your mobile applications with Azure AIBook Description .NET Core is the general umbrella term used for Microsoft’s cross-platform toolset. Xamarin used for developing mobile applications, is one of the app model implementations for .NET Core infrastructure. In this book, you will learn how to design, architect, and develop highly attractive, maintainable, efficient, and robust mobile applications for multiple platforms, including iOS, Android, and UWP, with the toolset provided by Microsoft using Xamarin, .NET Core, and Azure Cloud Services. This book will take you through various phases of application development with Xamarin, from environment setup, design, and architecture to publishing, using real-world scenarios. Throughout the book, you will learn how to develop mobile apps using Xamarin, Xamarin.Forms and .NET Standard; implement a webbased backend composed of microservices with .NET Core using various Azure services including but not limited to Azure App Services, Azure Active Directory, Notification Hub, Logic Apps, and Azure Functions, Cognitive Services; create data stores using popular database technologies such as Cosmos DB, SQL and Realm. Towards the end, the book will help developers to set up an efficient and maintainable development pipeline to manage the application life cycle using Visual Studio App Center and Visual Studio Services. What you will learnImplement native applications for multiple mobile and desktop platformsUnderstand and use various Azure Services with .NET CoreMake use of architectural patterns designed for mobile and web applicationsUnderstand the basic Cosmos DB conceptsUnderstand how different app models can be used to create an app serviceExplore the Xamarin and Xamarin.Forms UI suite with .NET Core for building mobile applicationsWho this book is for This book is for mobile developers who wish to develop cross-platform mobile applications. Programming experience with C# is required. Some knowledge and understanding of core elements and cross-platform application development with .NET is required.

Enhance your programming skills by learning the intricacies of object oriented programming in C# 8 Key FeaturesUnderstand the four pillars of OOP; encapsulation, inheritance, abstraction and polymorphismLeverage the latest features of C# 8 including nullable reference types and Async StreamsExplore various design patterns, principles, and best practices in OOPBook Description Object-oriented programming (OOP) is a programming paradigm organized around objects rather than actions, and data rather than logic. With the latest release of C#, you can look forward to new additions that improve object-oriented programming. This book will get you up to speed with OOP in C# in an engaging and interactive way. The book starts off by introducing you to C# language essentials and explaining OOP concepts through simple programs. You will then go on to learn how to use classes, interfacesm and properties to write pure OOP code in your applications. You will broaden your understanding of OOP further as you delve into some of the advanced features of the language, such as using events, delegates, and generics. Next, you will learn the secrets of writing good code by following design patterns and design principles. You'll also understand problem statements with their solutions and learn how to work with databases with the help of ADO.NET. Further on, you'll discover a chapter dedicated to the Git version control system. As you approach the conclusion, you'll be able to work through OOP-specific interview questions and understand how to tackle them. By the end of this book, you will have a good understanding of OOP with C# and be able to take your skills to the next level. What you will learnMaster OOP paradigm fundamentals Explore various types of exceptions Utilize C# language constructs efficiently Solve complex design problems by understanding OOP Understand how to work with databases using ADO.NET Understand the power of generics in C#Get insights into the popular version control system, Git Learn how to model and design your softwareWho this book is for This book is designed for people who are new to object-oriented programming. Basic C# skills are assumed, however, prior knowledge of OOP in any other language is not required.

Implement machine learning, cognitive services, and artificial intelligence solutions by leveraging Azure cloud technologies Key FeaturesLearn advanced concepts in Azure ML and the Cortana Intelligence Suite architectureExplore ML Server using SQL Server and HDInsight capabilitiesImplement various tools in Azure to build and deploy machine learning modelsBook Description Implementing Machine learning (ML) and Artificial Intelligence (AI) in the cloud had not been possible earlier due to the lack of processing power and storage. However, Azure has created ML and AI services that are easy to implement in the cloud. Hands-On Machine Learning with Azure teaches you how to perform advanced ML projects in the cloud in a cost-effective way. The book begins by covering the benefits of ML and AI in the cloud. You will then explore Microsoft’s Team Data Science Process to establish a repeatable process for successful AI development and implementation. You will also gain an understanding of AI technologies available in Azure and the Cognitive Services APIs to integrate them into bot applications. This book lets you explore prebuilt templates with Azure Machine Learning Studio and build a model using canned algorithms that can be deployed as web services. The book then takes you through a preconfigured series of virtual machines in Azure targeted at AI development scenarios. You will get to grips with the ML Server and its capabilities in SQL and HDInsight. In the concluding chapters, you’ll integrate patterns with other non-AI services in Azure. By the end of this book, you will be fully equipped to implement smart cognitive actions in your models. What you will learnDiscover the benefits of leveraging the cloud for ML and AIUse Cognitive Services APIs to build intelligent botsBuild a model using canned algorithms from Microsoft and deploy it as a web serviceDeploy virtual machines in AI development scenariosApply R, Python, SQL Server, and Spark in AzureBuild and deploy deep learning solutions with CNTK, MMLSpark, and TensorFlowImplement model retraining in IoT, Streaming, and Blockchain solutionsExplore best practices for integrating ML and AI functions with ADLA and logic appsWho this book is for If you are a data scientist or developer familiar with Azure ML and cognitive services and want to create smart models and make sense of data in the cloud, this book is for you. You’ll also find this book useful if you want to bring powerful machine learning services into your cloud applications. Some experience with data manipulation and processing, using languages like SQL, Python, and R, will aid in understanding the concepts covered in this book

Prepare for the GCP ML certification exam along with exploring cloud computing and machine learning concepts and gaining Google Cloud ML skills Key FeaturesA comprehensive yet easy-to-follow Google Cloud machine learning study guideExplore full-spectrum and step-by-step practice examples to develop hands-on skillsRead through and learn from in-depth discussions of Google ML certification exam questionsBook Description This book aims to provide a study guide to learn and master machine learning in Google Cloud: to build a broad and strong knowledge base, train hands-on skills, and get certified as a Google Cloud Machine Learning Engineer. The book is for someone who has the basic Google Cloud Platform (GCP) knowledge and skills, and basic Python programming skills, and wants to learn machine learning in GCP to take their next step toward becoming a Google Cloud Certified Machine Learning professional. The book starts by laying the foundations of Google Cloud Platform and Python programming, followed the by building blocks of machine learning, then focusing on machine learning in Google Cloud, and finally ends the studying for the Google Cloud Machine Learning certification by integrating all the knowledge and skills together. The book is based on the graduate courses the author has been teaching at the University of Texas at Dallas. When going through the chapters, the reader is expected to study the concepts, complete the exercises, understand and practice the labs in the appendices, and study each exam question thoroughly. Then, at the end of the learning journey, you can expect to harvest the knowledge, skills, and a certificate. What you will learnProvision Google Cloud services related to data science and machine learningProgram with the Python programming language and data science librariesUnderstand machine learning concepts and model development processesExplore deep learning concepts and neural networksBuild, train, and deploy ML models with Google BigQuery ML, Keras, and Google Cloud Vertex AIDiscover the Google Cloud ML Application Programming Interface (API)Prepare to achieve Google Cloud Professional Machine Learning Engineer certificationWho this book is for Anyone from the cloud computing, data analytics, and machine learning domains, such as cloud engineers, data scientists, data engineers, ML practitioners, and engineers, will be able to acquire the knowledge and skills and achieve the Google Cloud professional ML Engineer certification with this study guide. Basic knowledge of Google Cloud Platform and Python programming is required to get the most out of this book.

Get a fundamental understanding of how Google BigQuery works by analyzing and querying large datasets About This Book Get started with BigQuery API and write custom applications using it Learn how BigQuery API can be used for storing, managing, and query massive datasets with ease A practical guide with examples and use-cases to teach you everything you need to know about Google BigQuery Who This Book Is For If you are a developer, data analyst, or a data scientist looking to run complex queries over thousands of records in seconds, this book will help you. No prior experience of working with BigQuery is assumed. What You Will Learn Get a hands-on introduction to Google Cloud Platform and its services Understand the different data types supported by Google BigQuery Migrate your enterprise data to BigQuery and query it using the legacy and standard SQL techniques Use partition tables in your project and query external data sources and wild card tables Create tables and data sets dynamically using the BigQuery API Perform real-time inserting of records for analytics using Python and C# Visualize your BigQuery data by connecting it to third party tools such as Tableau and R Master the Google Cloud Pub/Sub for implementing real-time reporting and analytics of your Big Data In Detail Google BigQuery is a popular cloud data warehouse for large-scale data analytics. This book will serve as a comprehensive guide to mastering BigQuery, and how you can utilize it to quickly and efficiently get useful insights from your Big Data. You will begin with getting a quick overview of the Google Cloud Platform and the various services it supports. Then, you will be introduced to the Google BigQuery API and how it fits within in the framework of GCP. The book covers useful techniques to migrate your existing data from your enterprise to Google BigQuery, as well as readying and optimizing it for analysis. You will perform basic as well as advanced data querying using BigQuery, and connect the results to various third party tools for reporting and visualization purposes such as R and Tableau. If you're looking to implement real-time reporting of your streaming data running in your enterprise, this book will also help you. This book also provides tips, best practices and mistakes to avoid while working with Google BigQuery and services that interact with it. By the time you're done with it, you will have set a solid foundation in working with BigQuery to solve even the trickiest of data problems. Style and Approach This book follows a step-by-step approach to teach readers the concepts of Google BigQuery using SQL. To explain various data querying processes, large-scale datasets are used wherever required.