This ETC and UNWTO Handbook on Marketing Transnational Tourism Themes and Routes aims at acquiring a deeper understanding of the transnational tourism themes and routes that are already proposed to travellers. Through illustrative case studies it furthermore provides practical guidance - especially for NTAa and NTOs - on the the creation and implementation of tourism routes, on marketing thematic tourism, including its development, management and promotion. The handbook will enrich UNWTO's tools for innovation, and feed into the ETC's 'Destination Europe 2020' strategy, contributing also to the development and promotion of its VisitEurope.com Internet portal."

This ETC and UNWTO Handbook on Marketing Transnational Tourism Themes and Routes aims at acquiring a deeper understanding of the transnational tourism themes and routes that are already proposed to travellers. Through illustrative case studies it furthermore provides practical guidance - especially for NTAa and NTOs - on the the creation and implementation of tourism routes, on marketing thematic tourism, including its development, management and promotion. The handbook will enrich UNWTO's tools for innovation, and feed into the ETC's 'Destination Europe 2020' strategy, contributing also to the development and promotion of its VisitEurope.com Internet portal."

This ETC and UNWTO Handbook on Marketing Transnational Tourism Themes and Routes aims at acquiring a deeper understanding of the transnational tourism themes and routes that are already proposed to travellers. Through illustrative case studies it furthermore provides practical guidance - especially for NTAa and NTOs - on the the creation and implementation of tourism routes, on marketing thematic tourism, including its development, management and promotion. The Handbook will enrich UNWTO's tools for innovation, and feed into the ETC's 'Destination Europe 2020' strategy, contributing also to the development and promotion of its VisitEurope.com Internet portal.

Tourism Routes and Trails plunges into the world of 'extended' tourism, offering an exploration of the 'routes' phenomenon whereby tourism is no longer for a given destination, but extends over multiple sites, a territory or landscape. Covering how such routes are created, often as ways of clustering experiences, it also reviews their effects on tourism businesses, local populations and other stakeholders.

This publication helps non-IP specialists understand the connection between IP, tourism and culture. Through multiple case studies, it illustrates how existing and potential IP tools, in particular branding and copyright, can add value to tourism services and products. It explains how to include IP in tourism policies, product development and destination branding, and shows how different IP rights can be leveraged for fundraising purposes. Podcast Episode 2 -- Intellectual Property and Tourism https://www.wipo.int/podcasts/en/wkc/index.html

While tourism is a key economic generator for many countries, emerging economies are confronted with additional challenges that those well-established destinations in North America, Australia and Europe normally don’t have to contend with. The potential for terrorism, political unrest, natural disasters, accidents – not to mention epidemics – have the potential to derail tourism in emerging economies. To mitigate these risks, emerging destinations need well-coordinated management and marketing strategies. However, most texts on tourism destination marketing reflect destinations in more advanced countries. This book acknowledges the fact that emerging tourist destinations have unique characteristics and challenges, which have implications for destination marketing. Highlighting the marketing challenges, best practices and strategies relevant to emerging economies, this book covers core topics such as image creation and branding, destination marketing during crises and pandemics, market segmentation and the travel decision making process among others. Providing up to date knowledge on an otherwise under-explored topic, this collection is ideal reading for upper-level students, researchers and policymakers.

This book studies the Chinese “Belt and Road Initiative” (BRI), also called "New Silk Road", and focuses on its regional and local effects. Written by experts from various fields, it presents a range of case studies on the geopolitical, socio-economic, ecological and cultural implications of the BRI for European regions and their stakeholders. The book is divided into four parts, the first of which discusses the history of and China’s motivations for the BRI. The second part explores the global phenomenon from a number of regional standpoints. In turn, the third part presents studies on the political, socio-economic, cultural and ecological implications of the New Silk Road project. The final part highlights the tourism prospects in connection with the Silk Road project, as tourism has established itself as an important economic sector in many regions along the historic Silk Road. This book will appeal to scholars of economics, international relations and tourism, decision-makers, managers, chambers of commerce and entrepreneurs with special interests in establishing collaboration with the Chinese market.

The European Journal of Tourism Research is an open-access academic journal in the field of tourism, published by Varna University of Management, Bulgaria. Its aim is to provide a platform for discussion of theoretical and empirical problems in tourism. Publications from all fields, connected with tourism such as tourism management, tourism marketing, tourism sociology, psychology in tourism, tourism geography, political sciences in tourism, mathematics, tourism statistics, tourism anthropology, culture and tourism, heritage and tourism, national identity and tourism, information technologies in tourism and others are invited. Empirical studies need to have either a European context or clearly stated implications for the European tourism industry. The journal is open to all researchers. Young researchers and authors from Central and Eastern Europe are encouraged to submit their contributions. The journal is indexed in Scopus and Clarivate Analytics' Emerging Sources Citation Index. The European Journal of Tourism Research is a Platinum open-access journal. There are no charges for publication. The editorial team welcomes your submissions to the European Journal of Tourism Research.