"This handbook presents contemporary developments in the adoption of artificial intelligence in textual analysis of literary works and social media, introducing current approaches, techniques, and practices in data science that are implemented to scrap and analyze text data"--

Artificial intelligence has been utilized in a diverse range of industries as more people and businesses discover its many uses and applications. A current field of study that requires more attention, as there is much opportunity for improvement, is the use of artificial intelligence within literary works and social media analysis. The Handbook of Research on Artificial Intelligence Applications in Literary Works and Social Media presents contemporary developments in the adoption of artificial intelligence in textual analysis of literary works and social media and introduces current approaches, techniques, and practices in data science that are implemented to scrap and analyze text data. This book initiates a new multidisciplinary field that is the combination of artificial intelligence, data science, social science, literature, and social media study. Covering key topics such as opinion mining, sentiment analysis, and machine learning, this reference work is ideal for computer scientists, industry professionals, researchers, scholars, practitioners, academicians, instructors, and students.

Although there are various studies on theories and analytical techniques to address consumer behavior change in the current world, tracking consumer behavior change in the metaverse and the adoption of the metaverse remains a challenge that requires discussion. The advent of the metaverse will have a profound influence on consumer behavior, from how people make decisions and create brand connections to how they feel about their avatar embodiment and their purchases in the metaverse. The Handbook of Research on Consumer Behavioral Analytics in Metaverse and the Adoption of a Virtual World investigates the social, behavioral, and psychological factors that influence metaverse adoption. The focus then shifts to concepts, theories, and analytical approaches for detecting changes in consumer behavior in the metaverse. Covering topics such as e-commerce markets, user experience, and immersive technologies, this major reference work is an excellent resource for business executives, entrepreneurs, data analysts, marketers, advertisers, government officials, social media professionals, librarians, students and educators of higher education, researchers, and academicians.

The convergence of modern technology and social dynamics have shaped the very fabric of today’s organizations, making the role of Business Intelligence (BI) profoundly significant. Data-Driven Business Intelligence Systems for Socio-Technical Organizations delves into the heart of this transformative realm, offering an academic exploration of the tools, strategies, and methodologies that propel enterprises toward data-driven decision-making excellence. Socio-technical organizations, with their intricate interplay between human and technological components, require a unique approach to BI. This book embarks on a comprehensive journey, revealing how BI tools empower these entities to decipher the complexities of their data landscape. From user behavior to social interactions, technological systems to environmental factors, this work sheds light on the multifaceted sources of information that inform organizational strategies. Decision-makers within socio-technical organizations leverage BI insights to discern patterns, spot trends, and uncover correlations that influence operations and the intricate social dynamics within their entities. Research covering real-time monitoring and predictive analytics equips these organizations to respond swiftly to demands and anticipate future trends, harnessing the full potential of data. The book delves into their design, development, and architectural nuances, illuminating these concepts through case studies. This book is ideal for business executives, entrepreneurs, data analysts, marketers, government officials, educators, and researchers.

The rapid growth and capability of artificial intelligence, digital twin, and the internet of things are unlocking incredible opportunities to overcome some of the greatest environmental and social impact challenges currently facing the global community, such as feeding a growing population, safety, affordable housing, and environmental sustainability. The Handbook of Research on Applications of AI, Digital Twin, and Internet of Things for Sustainable Development provides an interdisciplinary platform encompassing research on the potential opportunities and risks of reaching sustainable development using artificial intelligence, digital twin, and the internet of things. Covering key topics such as big data, environmental protection, and smart cities, this major reference work is ideal for computer scientists, industry professionals, researchers, scholars, academicians, librarians, policymakers, practitioners, educators, and students.

Artificial intelligence (AI) is influencing the future of almost every sector and human being. AI has been the primary driving force behind emerging technologies such as big data, blockchain, robots, and the internet of things (IoT), and it will continue to be a technological innovator for the foreseeable future. New algorithms in AI are changing business processes and deploying AI-based applications in various sectors. The Handbook of Research on AI and Knowledge Engineering for Real-Time Business Intelligence is a comprehensive reference that presents cases and best practices of AI and knowledge engineering applications on business intelligence. Covering topics such as deep learning methods, face recognition, and sentiment analysis, this major reference work is a dynamic resource for business leaders and executives, IT managers, AI scientists, students and educators of higher education, librarians, researchers, and academicians.

Opinion mining and text analytics are used widely across numerous disciplines and fields in today’s society to provide insight into people’s thoughts, feelings, and stances. This data is incredibly valuable and can be utilized for a range of purposes. As such, an in-depth look into how opinion mining and text analytics correlate with social media and literature is necessary to better understand audiences. The Handbook of Research on Opinion Mining and Text Analytics on Literary Works and Social Media introduces the use of artificial intelligence and big data analytics applied to opinion mining and text analytics on literary works and social media. It also focuses on theories, methods, and approaches in which data analysis techniques can be used to analyze data to provide a meaningful pattern. Covering a wide range of topics such as sentiment analysis and stance detection, this publication is ideal for lecturers, researchers, academicians, practitioners, and students.

This book presents a vital method for companies to connect with potential clients andconsumers in the digital era of Online Social Networks (OSNs), utilizing the strengthof well-known social networks and AI to achieve success through fostering brandsupporters, generating leads, and enhancing customer interactions. There are currently 4.8 billion Online Social Network (OSN) users worldwide. Online Social Networks in Business Frameworks presents marketing through online social networks (OSNs), which is a potent method for companies of all sizes to connect with potential clients and consumers. If visitors are not on OSN sites like Facebook, Twitter, and LinkedIn, they are missing out on the fact that people discover, learn about, follow, and purchase from companies on OSNs. Excellent OSN advertising may help a company achieve amazing success by fostering committed brand supporters and even generating leads and revenue. A type of digital advertising known as social media marketing (SMM) makes use of the strength of well-known social networks to further advertise and establish branding objectives. Nevertheless, it goes beyond simply setting up company accounts and tweeting whenever visitors feel like it. Preserving and improving profiles means posting content that represents the company and draws in the right audience, such as images, videos, articles, and live videos, addressing comments, shares, and likes while keeping an eye on the reputation to create a brand network, and following and interacting with followers, clients, and influencers.