Handbook Of Marketing And Finance
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Author |
: Shankar Ganesan |
Publisher |
: Edward Elgar Publishing |
Total Pages |
: 337 |
Release |
: 2012 |
ISBN-10 |
: 9781849806046 |
ISBN-13 |
: 1849806047 |
Rating |
: 4/5 (46 Downloads) |
Synopsis Handbook of Marketing and Finance by : Shankar Ganesan
Many organizations have found that the value to business operations and financial performance created by the marketing function has become very important. The need to demonstrate this importance has also become clear. Top managers are constantly challenging marketers to document marketing's contribution to the bottom-line and link marketing investments and assets to metrics that matter to them. This Handbook relates marketing actions to various types of risk and return metrics that are typically used in the domain of finance. It provides current knowledge of this marketing-finance interface in a single, authoritative volume and brings together new cutting-edge research by established marketing scholars on a range of topics in the area. The research in the marketing-finance interface spans tactical and strategic marketing actions related to the creation, communication, delivery and appropriation of the value proposition. The chapters, specifically written for this Handbook, draw on theoretical developments in economics, accounting, finance, psychology and cutting-edge statistical and econometric approaches. Academics and doctoral students in marketing, accounting, finance, and applied economics, along with marketing and brand strategy-focused business practitioners and consultants, will appreciate the state-of-the-art research herein.
Author |
: Dinçer, Hasan |
Publisher |
: IGI Global |
Total Pages |
: 646 |
Release |
: 2019-12-27 |
ISBN-10 |
: 9781799825609 |
ISBN-13 |
: 1799825604 |
Rating |
: 4/5 (09 Downloads) |
Synopsis Handbook of Research on Decision-Making Techniques in Financial Marketing by : Dinçer, Hasan
Consumer needs and demands are constantly changing. Because of this, marketing science and finance have their own concepts and theoretical backgrounds for evaluating consumer-related challenges. However, examining the function of finance with a marketing discipline can help to better understand internal management processes and compete in today’s market. The Handbook of Research on Decision-Making Techniques in Financial Marketing is a collection of innovative research that integrates financial and marketing functions to make better sense of the workplace environment and business-related challenges. Different financial challenges are taken into consideration while many of them are based on marketing theories such as agency theory, product life cycle, and optimal consumer experience. While highlighting topics including behavioral financing, corporate ethics, and Islamic banking, this book is ideally designed for financiers, marketers, financial analysts, marketing strategists, researchers, policymakers, government officials, academicians, students, and industry professionals.
Author |
: Evelyn Ehrlich |
Publisher |
: John Wiley & Sons |
Total Pages |
: 214 |
Release |
: 2012-04-03 |
ISBN-10 |
: 9781118065716 |
ISBN-13 |
: 1118065719 |
Rating |
: 4/5 (16 Downloads) |
Synopsis The Financial Services Marketing Handbook by : Evelyn Ehrlich
The roadmap to success for financial professionals using real-world examples, practical how-to's, and a structured approach to marketing strategy and tactics that covers the basics for beginners and inspires new ideas for marketing pros The Financial Marketing Services Handbook, Second Edition gives sales and marketing practitioners the practical tools and best practices they need both to improve their job performance and their retail and institutional marketing strategies. The FSM Handbook guides marketing and sales professionals working in an industry characterized by cut-throat competition, client mistrust, transformative technologies, and ever-changing regulation, to understand the practical steps they must take to turn these threats into opportunities. Providing invaluable information on how to target, win, and retain profitable customers, the book presents an overview of the basic marketing functions—segmentation, positioning, brand building, situational analyses, and tactical planning—as they relate specifically to the financial services industry. With up-to-date case studies, showing what has worked and, more tellingly, what hasn't, the book demonstrates how to effectively utilize the marketer's toolbox—from advertising and public relations to social media and mobile marketing. Discusses how social media (Twitter, Facebook, blogs, review sites) impact branding and sales Packed with new information on landing pages, email success factors, and smartphone apps Demonstrates how behavioral economics affect marketing strategy Case studies and charts are fully revised and updated The financial industry is under intense pressure to improve profits, retain high-value clients, and maintain brand equity without straining budgets. The first edition has become an industry-standard reference book and The Financial Services Marketing Handbook, Second Edition gives sales and marketing professionals even more of the information they need to stretch value from each marketing dollar.
Author |
: |
Publisher |
: Elsevier |
Total Pages |
: 634 |
Release |
: 2019-09-19 |
ISBN-10 |
: 9780444637659 |
ISBN-13 |
: 0444637656 |
Rating |
: 4/5 (59 Downloads) |
Synopsis Handbook of the Economics of Marketing by :
Handbook of the Economics of Marketing, Volume One: Marketing and Economics mixes empirical work in industrial organization with quantitative marketing tools, presenting tactics that help researchers tackle problems with a balance of intuition and skepticism. It offers critical perspectives on theoretical work within economics, delivering a comprehensive, critical, up-to-date, and accessible review of the field that has always been missing. This literature summary of research at the intersection of economics and marketing is written by, and for, economists, and the book's authors share a belief in analytical and integrated approaches to marketing, emphasizing data-driven, result-oriented, pragmatic strategies. - Helps academic and non-academic economists understand recent, rapid changes in the economics of marketing - Designed for economists already convinced of the benefits of applying economics tools to marketing - Written for those who wish to become quickly acquainted with the integration of marketing and economics
Author |
: Venkatesh Shankar |
Publisher |
: Edward Elgar Publishing |
Total Pages |
: 529 |
Release |
: 2012 |
ISBN-10 |
: 9781781005224 |
ISBN-13 |
: 1781005222 |
Rating |
: 4/5 (24 Downloads) |
Synopsis Handbook of Marketing Strategy by : Venkatesh Shankar
This authoritative, comprehensive, and accessible volume by leading global experts provides a broad overview of marketing strategy issues and questions, including its evolution, competitor analysis, customer management, resource allocation, dynamics, branding, advertising, multichannel management, digital marketing and financial aspects of marketing. The Handbook comprises seven broad topics. Part I focuses on the conceptual and organizational aspects of marketing strategy while Part II deals with understanding competition. Customers and customer-based strategy, marketing strategy decisions, and branding and brand strategies are covered in the next three parts while Part VI looks at marketing strategy dynamics. The final part discusses the impact of marketing strategy on performance variables such as sales, market share, shareholder value and stakeholder value. All of the chapters in this Handbook offer in-depth analyses of research developments, provide frameworks for analyzing key issues, and highlight important unresolved problems in marketing strategy. Collectively, they provide a deep understanding of and key insights into the foundations, antecedents and consequences of marketing strategy. This compendium is an essential resource guide for researchers, doctoral students, practitioners, and consultants in the field of marketing strategy.
Author |
: Jain, Dhiraj |
Publisher |
: IGI Global |
Total Pages |
: 331 |
Release |
: 2018-06-01 |
ISBN-10 |
: 9781522540366 |
ISBN-13 |
: 1522540369 |
Rating |
: 4/5 (66 Downloads) |
Synopsis Marketing Techniques for Financial Inclusion and Development by : Jain, Dhiraj
Financial inclusion has been one of the most propagated ideologies in countries, and as a result, significant efforts have been taken to nurture institutions and systems to include an array of socio-economic classes. Various financial institutions and societies have taken steps toward financial inclusion, but to be successful, they need to understand how to accurately target and market their potential customers as well as the new avenues for development. Marketing Techniques for Financial Inclusion and Development is a critical scholarly resource on the marketing techniques adopted by various financial institutions and societies for promoting financial inclusion initiatives for the development of the society at large. Featuring coverage on a broad range of topics such as consumer awareness, financial literacy, and micro-enterprises, this book is geared towards managers, investors, brokers, researchers, and all others within the banking industry.
Author |
: Clifton T. Warren |
Publisher |
: Business Expert Press |
Total Pages |
: 157 |
Release |
: 2016-08-11 |
ISBN-10 |
: 9781631574948 |
ISBN-13 |
: 1631574949 |
Rating |
: 4/5 (48 Downloads) |
Synopsis Financial Services Sales Handbook by : Clifton T. Warren
Acquiring, retaining, and developing clients are the major steps for any successful business; failure to accomplish these steps is the major reason many professionals and firms fail to achieve their full potential.The financial services industry is currently facing its biggest challenge: increased competition; smarter buyers who want to deal with professionals instead of sales people; and the emergence of social media, including Facebook, Twitter, LinkedIn, and Google. The Financial Sales Handbook: A Guide to Become a Top Producer is for experienced professionals as well as for those who want to make the transition from managing work to more effective selling. The book is also for professionals who want to sharpen their skills. It is intended as the nucleus for corporate training programs as well as for self-employed professionals who must market and sell to stay in business.
Author |
: Robert L. Dansby |
Publisher |
: Goodheart-Wilcox Publisher |
Total Pages |
: 560 |
Release |
: 2021-12-20 |
ISBN-10 |
: 1649250266 |
ISBN-13 |
: 9781649250261 |
Rating |
: 4/5 (66 Downloads) |
Synopsis Principles of Business, Marketing, and Finance by : Robert L. Dansby
Principles of Business, Marketing, and Finance offers pedagogical tools and hands-on activities that prepare students to become knowledgeable consumers, digital citizens, and successful employees or entrepreneurs, as they maximize their knowledge of business concepts. The basics of business, marketing, and finance―as well as personal finance and career management―are introduced in an easy-to-understand manner that helps students apply math, English Language Arts, technology, and soft skills to plan for a future career. The second edition has been updated to reflect recent changes in tax laws and procedures, and includes new coverage of workplace diversity and safety, understanding FAFSA for education and personal financial planning, and management challenges such as insider trading and legal procedures.
Author |
: Barton A Weitz |
Publisher |
: SAGE |
Total Pages |
: 618 |
Release |
: 2006-08-11 |
ISBN-10 |
: 1412921201 |
ISBN-13 |
: 9781412921206 |
Rating |
: 4/5 (01 Downloads) |
Synopsis Handbook of Marketing by : Barton A Weitz
The 'Handbook of Marketing' presents a major retrospective and prospective overview of the field of marketing when many of the traditional boundaries and domains within marketing have been subject to change.
Author |
: Natalie Mizik |
Publisher |
: Edward Elgar Publishing |
Total Pages |
: 713 |
Release |
: 2018 |
ISBN-10 |
: 9781784716752 |
ISBN-13 |
: 1784716758 |
Rating |
: 4/5 (52 Downloads) |
Synopsis Handbook of Marketing Analytics by : Natalie Mizik
Marketing Science contributes significantly to the development and validation of analytical tools with a wide range of applications in business, public policy and litigation support. The Handbook of Marketing Analytics showcases the analytical methods used in marketing and their high-impact real-life applications. Fourteen chapters provide an overview of specific marketing analytic methods in some technical detail and 22 case studies present thorough examples of the use of each method in marketing management, public policy, and litigation support. All contributing authors are recognized authorities in their area of specialty.