Tiivistelmä: Puoli vuosisataa metsäteollisuuden retoriikkaa. Vakuuttamisen strategiat myyntiargumentaatiossa.

The environment figures prominently in American political debate of the twentieth century. Issues of wilderness and wetlands preservation, clean air and clean water, and the sustainable use of natural resources attract passionate advocacy and demands for national as well as local action. Presidents since Theodore Roosevelt have addressed these issues, rhetorically (though not always prominently) in their public addresses and pragmatically in their policies and appointments to pertinent positions. Green Talk in the White House gathers an array of approaches to studying environmental rhetoric and the presidency, covering a range of presidential administrations and a diversity of viewpoints on how the concept of the “rhetorical presidency” may be modified in this policy area. Tarla Rai Peterson’s introduction discusses both methodological and substantive issues in studying presidential rhetoric on the environment. In subsequent chapters, noted scholars examine various aspects of half a dozen modern presidencies to shed light not only on those administrations but also on the study of environmental rhetoric itself. The final section of the book then directs attention to the future of presidential rhetoric and environmental governance, with looks “in” at state-level environmental issues and looks “out” at the international context of environmentalism. As a whole, the volume is ideal for those looking to better understand the particular intersection of presidency, policy, and rhetorical studies.

Annotation This book gathers an array of approaches to studying environmental rhetoric and the presidency, covering a range of administrations and a diversity of viewpoints on how the concept of the "rhetorical presidency" may be modified in this policy area.

In analysing the development and achievements of Polish forestry and forest industries over the last four decades, it is necessary to take into consideration the situation prevailing after the end of the Second World War, when these sectors of the national economy were starting their activities. First of all, it is necessary to consider the effects of the war such as: (a) the harvesting from the forests of the present Polish territory of 3 about 200 million m of merchantable wood, which is equal to the normal harvest over a l2-year period; (b) the destruction of over half the woodworking industrial potential. In consequence, the forested area inside the new Polish boundaries amounted 40 years ago only to 20.8 per cent of the whole area of the country. There has been a continuing process of increasing the forested area of the country (although at a diminishing rate). In 1986 the forest area amounted to 27.7 per cent of the land surface, that is to 8.7 million ha, an increase of over 2 million ha in 40 years. Intensive afforestation, performed regardless of the ownership category of the land by the State forest service, was aimed primarily at making good the losses in the forested area and the rational use of land not fit for agricultural purposes.

In the 1990s the world community has arrived at a particularly in developing countries and in econo historical turning point. Global issues- the decline mies in transition. These three organizations have of biological diversity, climate change, the fate of different backgrounds and focuses, but have found forest peoples, fresh water scarcity, desertification, it relevant and rewarding to their core operations to deforestation and forest degradation - have come collaborate in WFSE activities. The intention of to dominate the public and political debate about these organizations is to continue supporting the forestry. In the economic sphere, forest industries WFSE research and developing the mutual collab have assumed global dimensions. oration. The World Forests, Society and Environment In the year 2000,WFSE took on anewchallenge, Research Program (WFSE) is a response by the re extending its research network to involve five new searchcommunity to thisglobalization. The WFSE Associate Partners: the Center for International slogan 'Globalization calls for global research' re Forestry Research (CIFOR) in Indonesia;the Cent flects both the means and the end of the program. er for Research and Higher Education on Natural The program is involved in promoting and execut Resources of Tropical America (CATIE) in Costa ing research in different parts of the world, and Rica; the International Centerfor Research inAgro through its publications and communications net Forestry (ICRAF) in Kenya; the World Forestry work, linking researchers worldwide.

Consisting of 12 chapters, the book presents the rise and development of environmentalism, environmental history as a discipline, and the history of environmental movements in the Central and South Eastern European region from an international point of view. The chapters—written by scholars from Italy, Austria, Slovenia, Croatia, Slovakia, Romania, Serbia, Greece and Turkey—cover a wide range of topics including the creation of protected areas, increasing environmental consciousness, the evolution of humanity’s relationship toward the environment, and perceptions of environmentalism by different disciplines. This international approach highlights the region’s complex development from the end of the eighteenth century through the twentieth century, with its unique blend of traditions. Three historically different traditions—the Habsburg, Ottoman and Venetian—converge in Central and South Eastern Europe, and this book emphasizes the subtleties of these sometimes intertwined traditions. The focus of the book varies according to both the different geographical environments characteristic of the region and the protagonists who actively participated in changing relationships toward the environment. However, what does not vary and is common to all the chapters is the historical approach, since the process has continuity, which the book accentuates. In geographical terms, the region that is the focus of the book, Central and South Eastern Europe, is the contact zone of the Alps, Danube, Adriatic and partially the North Eastern Mediterranean Sea. Throughout history, it was also the contact zone of the Habsburg, Ottoman and Venetian traditions. Those realities have resulted in a unique blending and intertwining of traditions and, therefore, relationships with and perceptions of the environment.