Supplement to the cosmetology textbook, Milady Standard Cosmetology.

This DVD Series demonstrates the cuts from the Haircutting Supplement for Milady Standard Cosmetology 2012 within two DVDs.

Spiral bound; supplement to the cosmetology textbook, Milady Standard Cosmetology.

"To be used with Milady Standard cosmetology."

Milady Standard Cosmetology DVD Series is the perfect resource for integration into your cosmetology program. Enhance the classroom experience with this 3-disc set that offers over 5 hours of content and a corresponding manual for instructors to utilize. With a video shoot that involved over 80 models and 14 technicians, the step-by-step procedures provided will keep students engaged throughout the lessons. Each DVD will guide students through multiple topic areas of the curriculum while offering the perfect complement to the Milady Standard Cosmetology textbook.

This full-color spiral bound supplement to Milady Standard Cosmetology 2012 contains 26 women’s haircuts and finishes, and 10 men’s haircuts not found in the Milady Standard Cosmetology textbook. Each procedure is presented step-by-step with text and photos to ensure accuracy.

Since 1938, the Milady Standard Cosmetology has been the premier textbook for Cosmetology education. Each subsequent edition has evolved with the changing styles of the era while maintaining a firm foundation in the basic procedures and applications of beauty culture that have endured for generations. Building upon the strong pedagogical features of previous editions, the Milady Standard Cosmetology 2012 is vibrant and colorful to capture the visual learner's interest and focus their attention on the subject matter which is the cornerstone of their education. The Milady Standard Cosmetology 2012 textbook takes advantage of the most sophisticated methods for relaying information, stimulating thought, aiding comprehension, and enhancing retention. This new edition contains a completely revised section on infection control principles and practices, new procedures, and revised and updated chapters written by industry experts, as well as step-by-step procedures demonstrated specifically for left-handed individuals. Educators and students have access to over twenty instructor tools and student supplements which greatly increase the chances for student success and make lesson planning simple. Each supplement has been tailored to fit the exact needs of the cosmetology student and match the changes made to the new edition. The Milady Standard Cosmetology 2012 is the basis for your students' success during their education and will continue to be a valuable resource as they progress through their careers. Important Notice: Media content referenced within the product description or the product text may not be available in the ebook version.

Target Market: Entry-level cosmetologists; private beauty schools a well as career and community collegesMarket Size: Between 150,000 to 200,000 students yearlyMarket Growth: Market size has remained basically the sameKey Info on Selling:Schools are loyal to the text because they know it is comprehensive and adequately prepares their students for licensure.It is accompanied by a wide range of ancillary products that are vital to schools, instructors and students.It has a reputation/brand image of being a solid and proven education tool.Key Area the Book Will Sell: Propriety beauty schools, high schools, BOCES programs, 2 year colleges