This book covers the main practical elements of doing business with the Japanese. It gives the reader sufficient background to understand and associate with the Japan of the 1980s as well as support him with the know-how for searching out and grasping the rich opportunities that lie ahead.

Conducting business in Japan: a delicate and valuable skill is explained by a true master of Japanese culture. Not only is Japan the world's third largest economy, it is a global center for design for non-Japanese businesses looking to expand into international markets. But business people from outside Japan quickly discover that doing business in Japan is unlike anything they've experienced before. They find Japanese business etiquette and culture both highly regimented and maddeningly impenetrable--making it difficult to identify, much less approach, key decision-makers, or to bring negotiations to a successful close. Japanologist Boye Lafayette De Mente explains the key aspects of Japanese business practices and protocols with specific advice for approaching and engaging with Japanese executives, their staffs, and their organizations. Business Guide to Japan offers yo invaluable insights into how to unravel the complicated maze of business bureaucracy, interpret verbal and written messages from your contacts, and create the critical social "comfort zone" necessary for working with Japanese companies. Doing business with the Japanese can be both challenging and rewarding, and the Business Guide to Japan offers you precise guidelines for success.

With a rapidly growing startup scene driven by collaborations between established corporations and startups, Japan's entrepreneurs are now seeking to solve the most complex social, economic and environmental challenges. Home to the world's third largest economy and a sophisticated market, Japan has become a launchpad for startups. According to a Nikkei Asian Review report, startup investment rose 150 percent between 2013 and 2017. Additionally, the country boasts a growing population of tech executives, students, and entrepreneurs intent on helping Japan compete with the likes of Silicon Valley and China. In 2019, StartupBlink ranked Tokyo as the 14th best startup ecosystem in the world. With a long history of industrial, cultural and academic assets, Kyoto has steadily increased its support for new entrepreneurs. Meanwhile, Fukuoka's growing economy, reasonable cost of living, and high rate of new business creation - the highest of any Japanese city - have helped put it on the map. There's no doubt that Japan's startup scenes are shifting the culture's traditional views on entrepreneurship. Startup Guide Japan, our second country book, takes a detailed look at the startups, founders, programs, investors and schools which are tackling important issues related to sustainability and social impact. The guidebook also provides advice, in-depth interviews with key figures and valuable resources to help you navigate the country's startup ecosystems.

The Business Guide to Japan provides an accurate, real-life guide to how business is organised and regulated in Japan. The book continually emphasises the importance of Japan as a trading partner.

This book is targeted at business executives of companies: - approaching the Japanese Market, - reviewing their options in terms of Japan Entry Strategy, - already exporting to Japan (Indirect Sales) or, - already established and doing business in Japan (Direct Sales). In this book, we show: - That the Japanese Market is a great market to approach and that, provided the right methodology and marketing mix, there are great opportunities to seize in the long-term for foreign companies. - That it is necessary to get familiar with cross-cultural differences and to understand better your Japanese clients, their country, their culture and their business system. - How to market your products or services in Japan (B2C and B2B Marketing Guidelines). - Which Entry Strategies are available to foreign companies to choose from and guidelines for selection