The authors offer creative, street-smart financing techniques for raising capital for any type of business anywhere in the country, no matter what the circumstances. Nontraditional methods of achieving one's goals are outlined, using fresh and innovative sources of financing that are available to anyone with a winning idea or business.

Through the eyes of two Guerrilla Marketers, this book shows you Guerrilla Marketing ideas to help you build your business and make more as a financial advisor than you ever thought possible. Jay Conrad Levinson, author of the highly successful Guerrilla Marketing series of books has teamed up with financial advisor consultant and coach Grant W. Hicks, CIM, FCSI , to uncover all aspects of marketing for financial advisors. This work is a collection of fourteen years of researching and testing the best ideas for financial advisors. Grant's educational website www.financialadvisormarketing.com has additional resources to help any advisor at any level become more successful. This easy to read book will be an abundance of resources advisors need to dramatically change and grow their business. Inside you will find nine chapters including samples and templates to help build your business. The following is a chapter summary that will take the reader through forty business and marketing ideas, principles and examples that have been used successfully and step by step on how to apply them to your business. 1. Build a Better Business and Marketing Plan 2. Getting New Clients from Outside Sources 3. Getting New Clients from Internal Marketing 4. Welcoming New Clients 5. Wowing Clients 6. Mastering Service for All Clients 7. Taking Your Business to the Next Level 8. Marketing Principles for Financial Advisors 9. Guerrilla Marketing Tools and Marketing Action Plan Worksheets If you want to be a successful advisor in your market and improve your client service levels, then Guerilla Marketing For Financial Advisors is your marketing blueprint. It is time for advisors to take action.

Designed to promote cost-effective advertising for the small business, this guide gives instruction in staying within budgets and developing an advertising strategy.

Covering the various aspects of the selling process in considerable detail, from the basics of organizing an office through to prospecting, selling and follow-up, this book encompasses state-of-the-art selling weapons, including behavioural psychology. Mindmaps are used to outline the psychological dynamics of a sales call, and to introduce the reader to the concept of subliminal selling. The book also covers the use of technological advances such as modem, fax and voice mail to increase sales.

From hiring responsible employees to finding more time for family and sustaining passion for work, the guru of the guerrilla lifestyle guides business owners through the changing marketplace and into the next century.'

This fifth edition of a classic and comprehensive resource presents an applied, realistic view of entrepreneurial finance for today’s entrepreneurs, completely updated to address the latest trends and technologies. The book provides an integrated set of concepts and applications, drawing from entrepreneurship, finance and accounting, that will prepare aspiring entrepreneurs for the world they will most likely face as they start their new businesses. The contents are designed to follow the life cycle of a new business venture. Topics are presented in logical order, as entrepreneurs will likely face them as they begin the process of business start-up and move into growing the business. Both undergraduate and graduate students will appreciate the clear presentation of complex issues, and this book is an essential resource for budding entrepreneurs as well. A comprehensive spreadsheet financial template is included with the book, and an all-new case study provides questions that will help students learn the template as they proceed through the book. This tool allows for the application of many of the concepts to actual businesses and can be a valuable supplement to the process of developing a full business plan. The spreadsheet financial template is available for unlimited free downloads at Professor Cornwall’s blog site: www.drjeffcornwall.com.

"No one knows how to use the weapons of the trade better than industry expert Jay Levinson," said Entrepreneur magazine. And this is "the book of a lifetime" from the man whose take-no-prisoners approach has revolutionized small-business marketing strategies. Culled from years of experience, it is the reference for small-business owners, managers, and home-based business folk alike.

Three parallel wars were fought in the latter half of the twentieth century in El Salvador, Guatemala and Nicaragua. These wars were long and brutal, dividing international opinion sharply between US support for dictatorial regimes and the USSR’s sponsorship of guerrilla fighters. This fascinating study of the ‘guerrilla generation’ is based on in-depth interviews with both guerrilla comandantes and political and military leaders of the time. Dirk Kruijt analyses the dreams and achievements, the successes and failures, the utopias and dystopias of an entire Central American generation and its leaders. Guerrillas ranges widely, from the guerrilla movement’s origins in poverty, oppression and exclusion; its tactics in warfare; the ill-fated experiment with Sandinista government in Nicaragua; to the subsequent ‘normalization’ of guerrilla movements within democratic societies. The story told here is vital for understanding contemporary social movements in Latin America.

This practical text presents an applied, realistic view of entrepreneurial finance for today's changing business environment. It provides an integrated set of concepts and applications, drawing from entrepreneurship, finance, and accounting, that will prepare aspiring entrepreneurs for the world they will most likely face as they start their new businesses. The contents are designed to follow the life cycle of a new business venture, with topics presented in the logical order that entrepreneurs are likely to face them. Although the authors cover venture capital and public offerings, they put them in their proper perspective as unlikely vehicles for most entrepreneurs. The book includes a comprehensive financial spreadsheet template with step-by-step instructions that allows for applications of many of the concepts to actual businesses. This new edition adds a nonprofit version of the spreadsheet, and both templates can be downloaded from the author's website. The book also includes a comprehensive survey of funding sources, including all-new chapters on financing over the life of a venture and financing from the entrepreneur, family and friends.

Guerrilla Marketing Excellence explains fifty rules aimed at fine-tuning your marketing style. It includes information on the uses of video, television distribution, networking effectiveness, and marketing combinations in an increasingly competitive business climate.