Navigating the landscape of young adulthood is fraught with challenges big, small, and existential that leave even the best of us screaming internally.Guac Is Extra But So Am I: The Reluctant Adult's Handbookexplains therealities of life people expect you to know-but aren't usually spelled out-through humorous, biting commentary, illustrations, and guidance from those who have seen it all. Packed with discussions, tips, and advice on everything from the shifting etiquette surrounding modern dating (Will you still love me when I'm no longer young and tolerant of your substance abuse?) to how you should be forcing yourself to save for retirement (We're all just a few breakdowns away from becoming an interior designer or golf pro), job hunting (No, you cannot choose "muse" as a career path), to the highly emotional and physical trials of moving (The road to hell is paved with shag carpeting). These topics, and anything else that might fluster a young adult, are explored and addressed with the author's trademark wit and self-deprecating style. Add in contributions from leaders in their respective fields, includingMad Money's Jim Cramer and editors ranging fromThe New York TimestoTown & Country, andGuac Is Extra But So Am Ibecomes an illuminating guide to what it means to be a well-rounded individual in adigitally evolving world ridden with student debt and Instagram "models."

Every industry around the globe is being completely disrupted. Stalwart brands are losing market share to upstarts that capture our collective consciousness. Trillions of dollars are at stake. Brands know a new approach is needed. But most don’t realize the strategic underpinnings need to change. Great brands are no longer built through interruptive advertisements. Friction argues that brands don't simply need clever messages or new, shiny technologies. They need a fundamental change in strategy. Friction provides a system for embracing transparency, engaging audiences, creating evangelists, and unleashing unprecedented growth. The authors of Friction have worked on some of the industry's most innovative assignments for the world’s most successful brands. This groundbreaking book reveals how corporations can divorce themselves from legacy business models to create a passion brand. A brand that breaks its addiction to traditional advertising. A brand that empowers its customers. A brand that dominates the competition.

There are a lot of great advertising books, but none that get down in the dirt with you quite like this one. Thomas Kemeny made a career at some of the best ad agencies in America. In this book he shows how he got in, how he's stayed in, and how you can do it too. He breaks apart how to write fun, smart, and effective copy-everything from headlines to scripts to experiential activations-giving readers a lesson on a language we all thought we already knew. This book is not a retrospective from some ad legend. It's a book that should be instantly useful for people starting out. A guide for the first few years at a place you'd actually want to work. Traditionally, advertising books have been written by people with established careers, big offices and letters like VP in their titles. They have stories from the old days when people could start in the mailroom. They are talented. That's been done. Who wants another book filled with seasoned wisdom? This is a book written by somebody still getting his bearings. Someone who has made an extraordinary number of errors in a still short career. Someone who has managed to hang onto his job despite these shortcomings.

economics;consumer behavior;advertising;branding;brand advertising;advertising campaigns;consumer psychology;marketing;market research;digital marketing;fortune 500;business;business development;business analysis;ipsos;dr emmanuel probst; Every year, brands spend over $560 billion (and counting) to convince us to buy their products. Yet, as consumers we have become insensitive to most advertising. We easily forget brands and may switch to another product on a whim. There are ways for brands to break this cycle. Brands that succeed are the ones that help us find meaning. In this process, the brands become meaningful in and of themselves. Brand Hacks takes you on an exploratory journey, revealing why most advertising campaigns fail and examining the personal, social, and cultural meanings that successful brands bring to consumers’ everyday lives. Most importantly, this book will show you how to use simple brand hacks to create and grow brands that deliver meaning even with a limited budget. Brand Hacks is supported by in-depth research in consumer psychology, interviews with industry-leading marketers, and case studies of meaningful brands, both big and small.

THE INSTANT NATIONAL BESTSELLER • Brittany Williams lost more than 125 pounds using her Instant Pot® and making all her meals from scratch. Now she shares 125 quick, easy, and tasty whole food recipes that can help you reach your weight loss goals, too! Brittany Williams had struggled with her weight all her life. She grew up eating the standard American staples—fast, frozen, fried, and processed—and hit a peak weight of 260 pounds. When her 4-year-old daughter’s autoimmune disease was alleviated by a low-sugar, dairy-free, grain-free, whole-food-based diet, Brittany realized she owed her own body the same kind of healing. So on January 1, 2017, she vowed to make every meal for a year from scratch, aided by her Instant Pot®. She discovered that the versatility, speed, and ease of the electric pressure cooker made creating wholesome, tasty, family-satisfying meals a breeze, usually taking under thirty minutes. Not only did the family thrive over the course of the year, Brittany lost an astonishing 125 pounds, all documented on her Instant Loss blog. Illustrated with gorgeous photography, Instant Loss Cookbook shares 125 recipes and the meal plan that Brittany used for her own weight loss, 75% of which are recipes for the Instant Pot® or other multicooker. These recipes are whole food-based with a spotlight on veggies, mostly dairy and grain-free, and use ingredients that you can find at any grocery store. The clearest guide to navigating your Instant Pot® or other multicooker that you’ll find, Instant Loss Cookbook makes healthy eating convenient—and that’s the key to sustainable weight loss.

Automating Humanity is the shocking and eye-opening new manifesto from international award-winning designer Joe Toscano that unravels and lays bare the power agendas of the world's greatest tech titans in plain language, and delivers a fair warning to policymakers, civilians, and industry professionals alike: we need a strategy for the future, and we need it now. Automating Humanity is an insider's perspective on everything Big Tech doesn't want the public to know-or think about-from the addictions installed on a global scale to the profits being driven by fake news and disinformation, to the way they're manipulating the world for profit and using our data to train systems that will automate jobs at an explosive, unprecedented scale. Toscano provides a critique of modern regulation, including parts of the new European Union's General Data Proctection Regulation (GDPR) suggesting how we can create proactive, adaptable regulation that satisfies both the needs of consumer safety and commercial success in the international economy. The content touches on everything from technology, economics, and public policy to psychology, history, and ethics, and is written in a way that is accessible to everyone from the average reader to the technical expert.

Iceland is a land full of volcanoes, glaciers, geysers, and theNorthern Lights, and home to a culture of inventive spirits,steeped in art, ingenuity, creativity, and a long history ofstorytelling. Of course, stories aren't limited to just beingtold with words. Just as often, stories are told with pictures.In Iceland, there is a tradition called "Drink & Draw," wherebar patrons enjoy a cocktail and draw a sketch based ona particular theme. The sketches are then collected andpublished in small booklets. Reyka Vodka has producedthis book to showcase its homeland through a collectionof drawings doodled while enjoying a cocktail, and thenphotographed by Icelandic photographer Snorri Sturluson.Icelandic culture is celebrated through the drawings andthrough a look at different elements that are uniquelyIcelandic-from the music and art, to the food, folklore, andnatural beauty that make Iceland, well, Iceland.

Leo Burnett is one of the world's most successful advertising agencies, responsible for countless enduring ideas and creative campaigns. HumanKind provides a glimpse of the moment of germination within the inner sanctum of the advertising industry's most creative shop through interviews, conversations, transcripts and images. Aimed at advertisers, marketing experts, artists, designers, PR firms and anyone else interested in reaching out to others and conveying a message, HumanKind provides readers with a chance to get insider advice and strategy first-hand.

Whip up a fresh batch of amigurumi! Crochet Cafe features over 30 adorable and appetizing food-inspired amigurumi patterns. Lauren Espy, author of 2019's No. 1 best-selling amigurumi book in the United States, Whimsical Stitches, gives you the ingredients and recipes you need to crochet your favorite meals and treats. Easy-to-follow patterns, detailed photographs, and helpful tips make this book perfect for novice and experienced crocheters alike. Enjoy: Brunch with eggs benedict or avocado toast Lunch on the go with a bento box or burrito A traditional Italian spaghetti dinner, complete with meatballs, red wine, and cannoli These simple and darling patterns are sure to bring a smile to your face. So, pick up a hook and have fun playing with your food!

From Hannah: This book has over 55 sauce recipes that will change your life. For real, they will take a so-so dish and make it gold, Baby! I think it’s fair to say that sauce is one of the most important parts of a dish. Sauce is what brings everything and everyone together. No one just sits around eating wings, fries or tater tots without something on top of them. Sauces make dishes far more interesting. You would feel lost without something to dip your waffle fries into. What would you do without honey mustard? Well… plant-based honey mustard. A trio of simple chip dips makes it seem like you put some serious effort into something, even if it took you 5 minutes to make. Congratulations you are now the MVP of Super Bowl Sunday! If it weren’t for you, your spouse and friends would be sitting around eating Fritos while simultaneously screaming and throwing stale popcorn at the TV. That might make it fun for you to watch, but their beer filled bellies will scream for more substance. With so many choices you’ll find lots of recipes that will become new staples for you and your family. Love, Hannah