As the global demand for natural and organic products continues to grow, making and marketing greener products is becoming an imperative. The old stereotype of green products’ sub-par performance has been shattered as large multinational corporations prove that you can develop and win in the marketplace with a naturals-based product platform. And the pull for sustainably minded products is not limited to consumer marketing—business-to-business marketing of greener products has also increased due to customer demand from all business sectors. The Case for Greener Products Making a compelling business case for why companies must provide greener, more sustainable products, Greener Products: The Making and Marketing of Sustainable Brands shares best practices for the design and marketing of greener products. The book examines ecosystem and regulatory pressures as well as market pressures from customers—consumers, business customers, and government purchasers—who have created a demand on manufacturers to bring more sustainable brands to market. How Are Greener Products Made? Through case studies of green design from companies such as GE (EcomaginationTM), Timberland (Green Index®), Philips, Apple Inc., Seventh Generation, Procter & Gamble, BASF, and others, the author explores initiatives in areas ranging from product design, sustainable sourcing, and packaging to energy efficiency, recycling, and end-of-life management. A contribution from guest author James A. Fava, one of the leading thinkers and practitioners in developing greener products, presents a toolbox of environmental management systems, programs, and tools for the development of greener products. Three Keys to Successful Green Marketing Campaigns Providing the backbone for the author’s analysis of green marketing, a contribution from guest authors Lee Ann Head, Karen Barnes, and Suzanne Shelton of the Shelton Group analyzes market trend data and helps marketers understand their customers and what moves them. The author then looks more closely at drivers for green marketing, outlining three keys for successful green marketing campaigns and using them to evaluate the approaches of several leading companies. He also offers advice on how to avoid "greenwashing," create successful cause-marketing partnerships, and use eco-labels wisely. Throughout the book, the author shares best practices and lessons learned from leaders in the field across various industry sectors. Written by the senior director of product stewardship for Johnson & Johnson, this timely book offers real-world experience, valuable insights, and practical tools for the effective design and marketing of greener products. The Best Days of Green Marketing Are Still Ahead See what Al Iannuzzi has to say about making and marketing greener products in an interview at Greenbiz.com.

Pixels use electricity, and a lot of it. If the Internet were a country, it would be the sixth largest in terms of electricity use. That’s because today’s average web page has surpassed two megabytes in size, leading to slow load times, frustrated users, and a lot of wasted energy. With this practical guide, your web design team will learn how to apply sustainability principles for creating speedy, user-friendly, and energy-efficient digital products and services. Author Tim Frick introduces a web design framework that focuses on four key areas where these principles can make a difference: content strategy, performance optimization, design and user experience, and green hosting. You’ll discover how to provide users with a streamlined experience, while reducing the environmental impact of your products and services. Learn why 90% of the data that ever existed was created in the last year Use sustainability principles to innovate, reduce waste, and function more efficiently Explore green hosting, sustainable business practices, and lean/agile workflows Put the right things in front of users at precisely the moment they need them—and nothing more Increase site search engine visibility, streamline user experience, and make streaming video more efficient Use Action Items to explore concepts outlined in each chapter

Policymakers and program managers are continually seeking ways to improve accountability in achieving an entity's mission. A key factor in improving accountability in achieving an entity's mission is to implement an effective internal control system. An effective internal control system helps an entity adapt to shifting environments, evolving demands, changing risks, and new priorities. As programs change and entities strive to improve operational processes and implement new technology, management continually evaluates its internal control system so that it is effective and updated when necessary. Section 3512 (c) and (d) of Title 31 of the United States Code (commonly known as the Federal Managers' Financial Integrity Act (FMFIA)) requires the Comptroller General to issue standards for internal control in the federal government.

Extraction processes are essential steps in numerous industrial applications from perfume over pharmaceutical to fine chemical industry. Nowadays, there are three key aspects in industrial extraction processes: economy and quality, as well as environmental considerations. This book presents a complete picture of current knowledge on green extraction in terms of innovative processes, original methods, alternative solvents and safe products, and provides the necessary theoretical background as well as industrial application examples and environmental impacts. Each chapter is written by experts in the field and the strong focus on green chemistry throughout the book makes this book a unique reference source. This book is intended to be a first step towards a future cooperation in a new extraction of natural products, built to improve both fundamental and green parameters of the techniques and to increase the amount of extracts obtained from renewable resources with a minimum consumption of energy and solvents, and the maximum safety for operators and the environment.

Environmentally responsible building involves resolving many conflicting issues and requirements. Each stage in the design process from the fundamental decisions about what, where and even whether to build has implications for the environment. Evolving out of the success of Green Building Digest, a publication described by Building Design as well-researched, authoritative and exhaustive, this practical new handbook considers the environmental issues which relate to the production, use and disposal of key building products and materials. It is designed to help specifiers and purchasers gain awareness of the potential environmental impact of their decisions. Chapter by chapter Green Building Handbook looks at a different sector of the trade from flooring to roofing, comparing the environmental effects of commonly available products with less well known green alternatives. A Best Buy section then ranks these products from lowest to highest impact.

From the Publishers Weekly review: "Two experts from Yale tackle the business wake-up-call du jour-environmental responsibility-from every angle in this thorough, earnest guidebook: pragmatically, passionately, financially and historically. Though "no company the authors know of is on a truly long-term sustainable course," Esty and Winston label the forward-thinking, green-friendly (or at least green-acquainted) companies WaveMakers and set out to assess honestly their path toward environmental responsibility, and its impact on a company's bottom line, customers, suppliers and reputation. Following the evolution of business attitudes toward environmental concerns, Esty and Winston offer a series of fascinating plays by corporations such as Wal-Mart, GE and Chiquita (Banana), the bad guys who made good, and the good guys-watchdogs and industry associations, mostly-working behind the scenes. A vast number of topics huddle beneath the umbrella of threats to the earth, and many get a thorough analysis here: from global warming to electronic waste "take-back" legislation to subsidizing sustainable seafood. For the responsible business leader, this volume provides plenty of (organic) food for thought. "

When the world’s environmental woes get you down, turn to Ecoholic – Canada’s best resource for practical tips and products that help you do your part for the earth. You’ll get the dirt on what not to buy and why, and the dish on great gifts, clothes, home supplies and more. Based on the popular and authoritative "Ecoholic" column that appears weekly in NOW, Ecoholic is a cheeky and eye-opening guide to all of life’s greenest predicaments. The Best Green Products For the home: cleaning and laundry supplies, furniture, linens For renovations: flooring, paint, insulation, carpets, cabinetry For the kitchen: cookware, appliances For your body: cool clothes, jewellery, shoes, beauty care For baby: toys, cribs, organic food, diapers For the garden: fertilizer, pest control, patio furniture For the office: supplies, equipment, energy savings For your pet: natural food, flea control, litter solutions For the fun of it: sporting goods, camping equipment, holidays The Most Current Information Avoiding toxins in the home Buying pesticide-free food Sustainable seafood, meat and veggie choices Reducing energy and water use Greening your love life Eco-tourism Keeping your home and garden pest-free without harmful chemicals Green gift-giving and ethical investing Choosing an environmentally friendly career The big issues facing Canada and how to get involved The Most Helpful Services Electronics and computer recyclers Alternative energy suppliers Green general stores Local organic food delivery Incentives and rebates for greening your home Local and national environmental groups Household hazardous waste disposal Also includes a city-by-city guide: Calgary, Halifax, Montreal, Ottawa, Toronto, Vancouver, Winnipeg

This brochure explains how the IPC Green Inventory can give direct access to the latest patent information about technologies in a number of fields including alternative energy production, energy conservation, transportation, waste management, and agriculture and forestry

A special kids’ collection of the popular comic strip MUTTS, featuring themes of ecology, environmental friendliness, and animal education. This special collection of MUTTS comics for kids includes eco-friendly lessons on how to keep the environment clean and ways to help create a greener future for our furry friends and future generations. Mutts Go Green draws on Patrick McDonnell’s 25-year career of writing and illustrating heartwarming comics starring Earl the dog, Mooch the cat, and a host of other adorable animal friends.