Expert guidance to help you write the essay that gets you accepted by the best business schools If you're applying to a business school these days, you need more than good grades, high GMAT scores, and an impressive resume. You need to write attention-grabbing essays that express your individuality, identify your goals, and play up your talents and strengths. Written by a renowned admissions consultant who has helped applicants get accepted into the nation's top schools, this all-in-one guide will show you what today's top-level admissions offices are looking for. Filled with clear guidelines, insider tips, and winning samples, it will lead you through every step of the application essay process. You'll learn how to organize and structure your writing, avoid common pitfalls, and market yourself like a pro. The book includes: The 8 most common essay questions--and how to answer them 22 actual essays by successful applicants to top schools Interactive exercises and self-quizes to guide you in the right direction Self-marketing strategies to highlight your individual talents Candid insights from admissions officers at top-ranked business schools

Get into the elite professional school of your dreams with a college application that will capture the attention of admission boards! Business school essays and admissions interviews are perhaps the most challenging parts of being an MBA candidate. With competition to the nation's top business schools being so fierce, you must stand out. Great Applications for Business School helps you play up strengths and talents to distinguish yourself from the rest of the competition. Features: The 8 most common admissions essay topics--and how to answer them 22 actual essays by successful applicants to top schools Self-marketing strategies to highlight your talents Candid insights from admissions officers at top-ranked business schools Topics include: Getting Started, Scoring the Goals Essay, Getting to Know You: The Non-Goals Essays, The Required Optional Essay, Credible Enthusiasm: Letters of Recommendation

"This book was created by Wharton Business School students."--Acknowl.

This lively and accessible new book takes you step-by-step through the process of producing a successful MBA application, with primary emphasis on the essays.

The staff of the "Harbus," the Harvard Business School's newspaper, presents essays that got their writers into the #1 business shool in the nation, with tips to help readers do that same at Harvard--or elsewhere.

Updated and revised essays that got their writers into Harvard, the #1 business school in the country, as compiled by the editors of the school's newspaper with tips and strategies to help readers do the same there or elsewhere YOUR LIFE . . . IN 300 WORDS OR LESS It's a daunting task. Even the most seasoned professionals find business school application essays to be among the hardest pieces they ever write. With a diverse pool of talented people applying to the nation's top schools from the most successful companies and prestigious undergraduate programs in the world, a simple biography detailing accomplishments and goals isn't enough. Applicants need clear and compelling arguments that grab admissions officers and absolutely refuse to let go. To help them write the essays that get them accepted into Harvard or any of the country's other top programs, the staff of The Harbus--HBS's student newspaper--have updated and revised their collection of sixty-five actual application essays as well as their detailed analysis of them so that applicants will be able to: * Avoid common pitfalls * Play to their strengths * Get their message across Wherever they are applying, the advice and tested strategies in 65 Successful Harvard Business School Application Essays give business professionals and undergraduates the insider's knowledge to market themselves most effectively and truly own the process.

Get into the elite professional school of your dreams with a college application that will capture the attention of admission boards! Business school essays and admissions interviews are perhaps the most challenging parts of being an MBA candidate. With competition to the nation's top business schools being so fierce, you must stand out. Great Applications for Business School helps you play up strengths and talents to distinguish yourself from the rest of the competition. Features: The 8 most common admissions essay topics--and how to answer them 22 actual essays by successful applicants to top schools Self-marketing strategies to highlight your talents Candid insights from admissions officers at top-ranked business schools Topics include: Getting Started, Scoring the Goals Essay, Getting to Know You: The Non-Goals Essays, The Required Optional Essay, Credible Enthusiasm: Letters of Recommendation

"This set of books represents a detailed compendium of authoritative, research-based entries that define the contemporary state of knowledge on technology"--Provided by publisher.

An unbiased, balanced guide to all aspects of digital marketing, from social media, mobile and VR marketing to objectives, metrics and analytics. Covering all aspects of digital marketing planning and the latest models, the book also offers a range of tools to help implement your own digital marketing plans and strategies. The second edition has been expanded to include new discussions and research on areas including digital privacy, types of influencers, social listening and the gig economy. Key features: Supported by case examples from 28 global companies and brands including IKEA, Uber, Klarna and TikTok. A brand-new case study on Strava runs throughout the book to help you apply what you’ve learnt to real-world scenarios. ‘Ethical Insight’ boxes provide a reflective and challenging look at social issues and the negative side of marketing. ‘Digital Tool’ boxes introduce professional tools, such as ‘Spot the Troll’, Hootsuite and Padlet. The ‘Smartphone Sixty Seconds’ feature provides super-quick online activities using needing only your phone. Includes a new ‘Journal of Note’ feature in each chapter, to direct you to a key source of further reading. Worked digital marketing plan. Complimented by online resources, including PowerPoint slides, and Instructor’s Manual, quizzes, recommended video links and free SAGE Journal articles. Suitable for digital and e-marketing courses at all levels, as well as professional courses for anyone interested in gaining a holistic understanding of digital marketing.