"Seven design categories are examined, including work for new clients, good causes, wide open briefs, repeat business, low budget jobs, collaborations, and working to short deadlines. The book compares 'like with like' by lining up seven projects, one from each category, by each of the seven featured designers."--Cover p. [4].

Provides both rich theory and powerful applications Figures are accompanied by code required to produce them Full color figures

Computer Graphics from Scratch demystifies the algorithms used in modern graphics software and guides beginners through building photorealistic 3D renders. Computer graphics programming books are often math-heavy and intimidating for newcomers. Not this one. Computer Graphics from Scratch takes a simpler approach by keeping the math to a minimum and focusing on only one aspect of computer graphics, 3D rendering. You’ll build two complete, fully functional renderers: a raytracer, which simulates rays of light as they bounce off objects, and a rasterizer, which converts 3D models into 2D pixels. As you progress you’ll learn how to create realistic reflections and shadows, and how to render a scene from any point of view. Pseudocode examples throughout make it easy to write your renderers in any language, and links to live JavaScript demos of each algorithm invite you to explore further on your own. Learn how to: Use perspective projection to draw 3D objects on a 2D plane Simulate the way rays of light interact with surfaces Add mirror-like reflections and cast shadows to objects Render a scene from any camera position using clipping planes Use flat, Gouraud, and Phong shading to mimic real surface lighting Paint texture details onto basic shapes to create realistic-looking objects Whether you’re an aspiring graphics engineer or a novice programmer curious about how graphics algorithms work, Gabriel Gambetta’s simple, clear explanations will quickly put computer graphics concepts and rendering techniques within your reach. All you need is basic coding knowledge and high school math. Computer Graphics from Scratch will cover the rest.

Interactive Graphics for Data Analysis: Principles and Examples discusses exploratory data analysis (EDA) and how interactive graphical methods can help gain insights as well as generate new questions and hypotheses from datasets.Fundamentals of Interactive Statistical GraphicsThe first part of the book summarizes principles and methodology, demons

Are you getting the most learning value from visuals? Thoroughly revised and updated, Graphics for Learning is the second edition of the bestselling book that summarizes the guidelines for the best use of graphics for instructional materials, including multimedia, texts, working aids, and slides. The guidelines are based on the most current empirical scientific research and are illustrated with a wealth of examples from diverse training materials. The authors show how to plan illustrations for various types of content, including facts, concepts, processes, procedures, and principles. The book also discusses technical and environmental factors that will influence how instructional professionals can apply the guidelines to their training projects. Praise for the First Edition "For years I've been looking for a book that links cognitive research on learning to graphics and instructional design. Here it is! Ruth Clark and Chopeta Lyons not only explain how to make graphics work—they've created a very interesting read, full of useful guidelines and examples." —Lynn Kearny, CPT, instructional designer and graphic communicator, Graphic Tools for Thinking and Learning "Finally! A book that integrates visual design into the larger context of instructional design and development." —Linda Lohr, Ed.D., author, Creating Graphics for Learning and assistant professor, University of Northern Colorado

Praise for the First Edition "The main strength of this book is that it provides a unified framework of graphical tools for data analysis, especially for univariate and low-dimensional multivariate data. In addition, it is clearly written in plain language and the inclusion of R code is particularly useful to assist readers’ understanding of the graphical techniques discussed in the book. ... It not only summarises graphical techniques, but it also serves as a practical reference for researchers and graduate students with an interest in data display." -Han Lin Shang, Journal of Applied Statistics Graphics for Statistics and Data Analysis with R, Second Edition, presents the basic principles of graphical design and applies these principles to engaging examples using the graphics and lattice packages in R. It offers a wide array of modern graphical displays for data visualization and representation. Added in the second edition are coverage of the ggplot2 graphics package, material on human visualization and color rendering in R, on screen, and in print. Features Emphasizes the fundamentals of statistical graphics and best practice guidelines for producing and choosing among graphical displays in R Presents technical details on topics such as: the estimation of quantiles, nonparametric and parametric density estimation; diagnostic plots for the simple linear regression model; polynomial regression, splines, and locally weighted polynomial regression for producing a smooth curve; Trellis graphics for multivariate data Provides downloadable R code and data for figures at www.graphicsforstatistics.com Kevin J. Keen is a Professor of Mathematics and Statistics at the University of Northern British Columbia (Prince George, Canada) and an Accredited Professional StatisticianTM by the Statistical Society of Canada and the American Statistical Association.

What is the point of graphic design? Is it advertising or is it art? What purpose does it serve in our society and culture? Malcolm Barnard explores how meaning and identity are at the core of every graphic design project and argues that the role and function of graphic design is, and always has been, communication. Drawing on a range of theoretical approaches including those of Derrida, Saussure, Foucault, and Barthes, and taking examples from advertising, magazines, illustration, website design, comics, greetings cards and packaging, Graphic Design as Communication looks at how graphic design contributes to the formation of social and cultural identities. Malcolm Barnard discusses the ways in which racial/ethnic groups, age groups and gender groups are represented in graphic design, as well as how images and texts communicate with different cultural groups. He also explores how graphic design relates to both European and American modernism, and its relevance to postmodernism and globalisation in the twenty-first century and asks why, when graphic design is such an integral part of our society and culture, it is not acknowledged and understood in the same way that art is.

This book introduces the mathematical concepts that underpin computer graphics. It is written in an approachable way, without burdening readers with the skills of ow to do'things. The author discusses those aspects of mathematics that relate to the computer synthesis of images, and so gives users a better understanding of the limitations of computer graphics systems. Users of computer graphics who have no formal training and wish to understand the essential foundations of computer graphics systems will find this book very useful, as will mathematicians who want to understand how their subject is used in computer image synthesis. '

This book covers various aspects of Geometry and Graphics, from recent achievements on theoretical researches to a wide range of innovative applications, as well as new teaching methodologies and experiences, and reinterpretations and findings about the masterpieces of the past. It is from the 19th International Conference on Geometry and Graphics, which was held in São Paulo, Brazil. The conference started in 1978 and is promoted by the International Society for Geometry and Graphics, which aims to foster international collaboration and stimulate the scientific research and teaching methodology in the fields of Geometry and Graphics. Organized five topics, which are Theoretical Graphics and Geometry; Applied Geometry and Graphics; Engineering Computer Graphics; Graphics Education and Geometry; Graphics in History, the book is intended for the professionals, academics and researchers in architecture, engineering, industrial design, mathematics and arts involved in the multidisciplinary field.