The psychology of design is an essential ingredient in connecting people to place. More than simply decorating the side of a building, architectural graphic design is critical to establishing the purpose of a space, the visitor's place within it, and helping to shape the overall experience. Architectural graphic design is about creating a vocabulary of design elements that reinforces the architecture and helps define the context for a place that people will connect with. Subtleties in design can have a huge impact. A different typeface can completely change the vibe of a place. A well-placed bench can bring moments of comfort. A cool graphic can inspire selfies in the parking lot. These are the emotional connections that drive people, the unconscious aspects that create resonance and transform a visit into an experience. The creative work of RSM Design is the transformative process that turns bricks, glass, steel, and concrete into a place with soul and style. We create places for people to linger, we guide them to new destinations, we facilitate shared experiences. Design is more than an aesthetic overlay and goes beyond making environmental elements look good to express the essence of a place and profoundly connect it to the people that will inhabit and visit the place. The work of RSM Design lives at the intersection of the grandeur of architecture and the beauty of the human spirit.

This text presents a selection of graphic designers who base their work in critical research. Their self-propelled inquiries re-examine the relationship between graphic design, architecture and the urban landscape by compiling a selective genealogy of architecture as seen through the prism of contemporary graphic design.

A new edition of the market-leading guide to signage and wayfinding design This new edition of Signage and Wayfinding Design: A Complete Guide to Creating Environmental Graphic Design Systems has been fully updated to offer you the latest, most comprehensive coverage of the environmental design process—from research and design development to project execution. Utilizing a cross-disciplinary approach that makes the information relevant to architects, interior designers, landscape architects, graphic designers, and industrial designers alike, the book arms you with the skills needed to apply a standard, proven design process to large and small projects in an efficient and systematic manner. Environmental graphic design is the development of a visually cohesive graphic communication system for a given site within the built environment. Increasingly recognized as a contributor to well-being, safety, and security, EGD also extends and reinforces the brand experience. Signage and Wayfinding Design provides you with Chris Calori's proven "Signage Pyramid" method, which makes solving complex design problems in a comprehensive signage program easier than ever before. Features full-color design throughout with 100+ new images from real-world projects Provides an in-depth view of design thinking applied to the EGD process Explains the holistic development of sign information, graphic, and hardware systems. Outlines the latest sign material, lighting, graphic application, and digital communication technologies Highlights code and updated ADA considerations If you're a design professional tasked with communicating meaningful information in the built environment, this vital resource has you covered.

This informative and engaging book uses a variety of inventive infographics to take an unusual look at architecture in a way that would not be possible with words and images alone. Through a variety of different infographics it compares, for example, the range of materials and colours used by different architects, the relative locations of their buildings, who influenced who, and which architects are the most discussed. It also approaches architecture from more unconventional angles with spreads that show the kinds of architecture favoured by dictators, the networks of love affairs that architects got entangled in; the defining facial features of famous architects and so on. Irreverent and entertaining, this book will appeal to all those with an interest in architecture or infographics.

It's time to stop taking graphic design so seriously! All-natural, free-range and gluten-free, Design Funny: A Graphic Designer's Guide to Humor is an entertaining yet practical guide to the lighter side of the design profession. Inside you'll find inspiration, advice and visual gags from comedy juggernauts The Onion, Comedy Central, Funny Or Die, MAD magazine, JibJab, Cheezburger, as well as dozens of top creative agencies, talented freelance designers and professional comedians. But wait, there's more! You'll also get... 300 witty images 175 contributing designers 42 ways to design funny 10 quizzes to reveal your sense of humor 6 serious reasons to pitch funny 0 bullshit* Discover how you can use 42 principles of comedy to transform your visual communication from ho-hum to ha-ha. Find out what your client or boss needs to hear in order to buy into your funny ideas. Learn astonishing facts about design and humor theory from science, psychology and history. Did you know the first dirty cartoon appeared over 50,000 years ago? Whether you're an aspiring designer, design expert or just like funny pictures, you'll get a kick out of seeing the method behind the madness of designing funny.

"Based on an original proposal by Anna Mill, Chris Day, Luke Jones."

An analytical and practical adaptation of the Bauhaus books showing amazing possibilities for graphic designers today.

Contemporary architects are under increasing pressure to offer a sustainable future. But with all the focus on green building there has been little investigation into the meaningful connections between architectural design, ecological systems, and environmentalism. A new generation of architects, landscape architects, designers, and engineers aims to recalibrate what humans do in the world according to how the world works as a biophysical system. Design in this sense is a larger concept having to do as much with politics and ethics as with aesthetics and technology. This recasting of the green movement for the twenty-first century transforms design into a positive agent balancing societal values with environmental needs. Design Ecologies is a ground-breaking collection of never-before-published essays and case studies by today's most innovative designers and critics. Their design strategies—social, material, and biological—run the gamut from the intuitive to the highly technological. One essay likens window-unit air conditioners in New York City to weeds in order to spearhead the development of potential design solutions. Latz + Partner's Landscape Park integrates vegetation and industry in an urban park built amongst the monumental ruins of a former steelworks in Duisburg Nord, Germany. The engineering firm Arup presents its thirty-three-square-mile masterplan for Dongtan Eco City, an energy-independent city that China hopes will house half a million people by 2050. An essay by designer Bruce Mau leads off a stellar list of emerging designers, including Jane Amidon, Blaine Brownell, David Gissen, Gross.Max, Robert Sumrell and Kazys Varnelis, Stephen Kieran and James Timberlake, R&Sie(n), Studio 804, and WORKac.

How to Read Architecture is based on the fundamental premise that reading and interpreting architecture is something we already do, and that close observation matters. This book enhances this skill so that given an unfamiliar building, you will have the tools to understand it and to be inspired by it. Author Paulette Singley encourages you to misread, closely read, conventionally read, and unconventionally read architecture to stimulate your creative process. This book explores three essential ways to help you understand architecture: reading a building from the outside-in, from the inside-out, and from the position of out-and-out, or formal, architecture. This book erodes boundaries between the frequently compartmentalized fields of interior design, landscape design, and building design with chapters exploring concepts of terroir, scenography, criticality, atmosphere, tectonics, inhabitation, type, form, and enclosure. Using examples and case studies that span a wide range of historical and global precedents, Singley addresses the complex interaction among the ways a building engages its context, addresses its performative exigencies, and operates as an autonomous aesthetic object. Including over 300 images, this book is an essential read for both undergraduate and postgraduate students of architecture with a global focus on the interpretation of buildings in their context.

The book reveals a new understanding of the ways that design shapes our lives and gives professionals and interested citizens the tools to seek out and demand designs that dignify.