There’s more to a Google search than meets the eye. On the surface, there’s not a lot to it. You type in what you are looking for, click search, and go through the results. If that sounds like you, then you are only scratching the surface of what Google can do for you. There are certain filters and commands you can apply to your Google search that will make finding exactly what you want a breeze. This book will walk you through all the different kinds of searches you can perform (like images, videos, and even the lowest prices on products), and show you how to make your search even more powerful. If you are ready to become an expert Google search pro in just a few minutes, then let’s get started!

How do you translate your business objectives into a digital marketing strategy? What are today's best practices for content marketing, email marketing, social media and online advertising? What is the practical use for new technologies like Augmented and Virtual Reality, the Internet of Things, Artificial Intelligence and chatbots? Digital Marketing like a PRO is an easy to follow, step-by-step marketing guide that helps you maximize all digital channels. Packed with models, information and examples to help you succeed, it is free of fluff and noise so you can get to work quickly. Whether you're new to marketing or a long-time professional seeking to boost your skills, this digital marketing handbook will help you save time, energy and resources as you learn from tested industry models and best practices.

Vol. 1 focuses on Internet information from non-government sources; vol. 2. focuses on governmental public records.

This step-by-step marketing approach makes it ever so easy to apply content marketing concepts. Take your content marketing skills to the next level with this comprehensive handbook. Inside, you'll find everything you need to know to develop and execute a successful content marketing strategy, including identifying your target audience, creating compelling content, and distributing it effectively. Then, with case studies and real-world examples, you'll be equipped to create and distribute content that engages and converts your target audience.

Commercials for the largest subscription database indicate that the process of genealogy is simple—you just “plug in” what you know, and the database does the rest! Those ads might sell subscriptions, but they are misleading. Getting beyond that “low-hanging fruit” is not so easy; collecting the records and data needed to delineate a family tree accurately requires time, organization, and informed searching. Records are available from many places, and finding them is never a “one-stop shopping” experience. So how does the new researcher identify which resources meet his or her specific research needs? And how can libraries and librarians best help this new generation of genealogists? Genealogy: A Practical Guide for Librarians offers help on several levels: First, librarians can use this book to learn what resources, both print and online, their library should offer their patron base. This means not only what monographs to purchase and subscription databases to maintain, but what websites to highlight at the library’s webpage, what to include in their online tutorials, what adult education programming is appropriate. Critical assessments of print and online resources are given, including the strengths and weaknesses that librarians need to help patrons understand them. Second, both librarians and researchers can find here an in-depth discussion of the research process itself, including the best steps for a beginning researcher and search strategies for the experienced one. And third, anyone can use this book to become better informed about the phenomenon of genealogy itself and about the latest standards for online searching and research. The book includes practical advice for every public-service librarian and offers all researchers, from novice level to experienced, a clearly delineated context for the popular subject of family history research.

A new edition, packed with even more clever tricks and methods that make everyday life easier Lifehackers redefine personal productivity with creative and clever methods for making life easier and more enjoyable. This new edition of a perennial bestseller boasts new and exciting tips, tricks, and methods that strike a perfect balance between current technology and common sense solutions for getting things done. Exploring the many ways technology has changed since the previous edition, this new edition has been updated to reflect the latest and greatest in technological and personal productivity. The new "hacks" run the gamut of working with the latest Windows and Mac operating systems for both Windows and Apple, getting more done with smartphones and their operating systems, and dealing with the evolution of the web. Even the most tried-and-true hacks have been updated to reflect the contemporary tech world and the tools it provides us. Technology is supposed to make our lives easier by helping us work more efficiently. Lifehacker: The Guide to Working Smarter, Faster, and Better, Third Edition is your guide to making that happen!

Whether you?re a Mac or Windows user, there are tricks here for you in this helpful resource. You?ll feast on this buffet of new shortcuts to make technology your ally instead of your adversary, so you can spend more time getting things done and less time fiddling with your computer. You?ll learn valuable ways to upgrade your life so that you can work?and live?more efficiently, such as: empty your e-mail inbox, search the Web in three keystrokes, securely save Web site passwords, automatically back up your files, and many more.

Get search engines to rank your site as the No. 1 result with help from this comprehensive resource What's the best hiding place in the world? The second page of Google's search results! If you want your website to be found, you need to make sure it appears prominently on search engines. In Search Engine Optimization All-in-One For Dummies, you'll find practical and easy-to-follow advice to increase your site's chances of landing that coveted No. 1 spot on Google, Bing, and other popular search engines. You'll discover how search engines decide which websites to rank highly, how to optimize your site for your best chance at the first page of organic results, what keywords to target, and even how to make your site internationally visible. You'll also find out how to: Optimize your webpage with responsive design that makes it irresistible to Google Create a keyword strategy that keeps interested and engaged visitors flowing to your website Generate the backlinks that will teach Google you're a trusted resource and help you climb the search engine results page Perfect for webmasters, bloggers, e-commerce professionals, and anyone else looking for more online visibility, Search Engine Optimization All-in-One For Dummies is a must-have guide to improving the quantity and quality of your web traffic.

Grow Your Business with the Right Connections It’s easy to feel like networking is a waste of time, energy, or money—but that just means you’re doing it wrong. In this new edition of Networking Like a Pro, networking experts Dr. Ivan Misner and Brian Hilliard reveal key networking techniques to help you grow your business. In this comprehensive guide, you’ll discover strategies that go beyond collecting business cards and turn networking into a profitable resource for your business. Dive into this book and discover how the most successful networkers leverage their brand, expertise, and customers to achieve greatness in life. You’ll learn how to: Attract the right people with a carefully crafted Unique Selling Proposition Gain your most valuable customers with referrals from networking partners Make your best first impression with the 12 x 12 x 12 Rule Choose networking events and activities that best fit your needs Build and expand your network with a calculated follow-up strategy Avoid behaviors that damage your reputation and push potential partners away Plus, gain access to worksheets, templates, and the Networking Scorecard designed to help you get the most out of your network. If you’re ready to build connections that turn relationships into profitable customers, the Networking Like a Pro is for you!

For those looking to become great business writers, this practical guide supplies clear instruction and examples of how to organize thoughts into written form, impart information with pinpoint accuracy, persuade, and hold the reader's interest: in short, to use language to get what you want. In today's business world, writers need to be prepared and comfortable with various forms of writing: reports, blogs, social media, white papers. Written by an established expert on writing and communication, journalism professor Carl D. Hausman, Write Like a Pro: Ten Techniques for Getting Your Point Across at Work (and in Life) can make you a better writer, regardless of your experience and current skill level; and will teach you how to vastly improve your written communication through a straightforward, easy-to-follow method. This book doesn't just cover the essential "mechanics" of good writing; it focuses on developing the more subtle skills of infusing your writing with eloquence, power, accuracy, and persuasiveness—and it shows readers how to achieve those qualities with no-nonsense advice. The information is highly accessible, sometimes amusing, and replete with memorable examples that demonstrate what works and teaches a strategy for solving any writing problem. It is essential reading for anyone who wants to write effectively, in any form, from emails to complaint letters to social media.