“Google is a champion of cultural democracy, but without culture and without democracy.” In this witty and polemical critique the philosopher Barbara Cassin takes aim at Google and our culture of big data. Enlisting her formidable knowledge of the rhetorical tradition, Cassin demolishes the Google myth of a “good” tech company and its “democracy of clicks,” laying bare the philosophical poverty and political naiveté that underwrites its founding slogans: “Organize the world’s information,” and “Don’t be evil.” For Cassin, this conjunction of globalizing knowledge and moral imperative is frighteningly similar to the way American demagogues justify their own universalizing mission before the world. While sensitive to the possibilities of technology and to Google’s playful appeal, Cassin shows what is lost when a narrow worship of information becomes dogma, such that research comes to mean data mining and other languages become provincial “flavors” folded into an impoverished Globish, or global English.

What do search engines do? And what should they do? These questions seem relatively simple but are actually urgent social and ethical issues. The influence of Google's search engine is enormous. It does not only shape how Internet users find pages on the World Wide Web, but how we think as individuals, how we collectively remember the past, and how we communicate with one another. This book explores the impact of search engines within contemporary digital culture, focusing on the social, cultural, and philosophical influence of Google. Using case studies like Google's role in the rise of fake news, instances of sexist and misogynistic Autocomplete suggestions, and search queries relating to LGBTQ+ values, it offers original evidence to intervene practically in existing debates. It also addresses other understudied aspects of Google's influence, including the profound implications of its revenue generation for wider society. In doing this, this important book helps to evaluate the real cost of search engines on an individual and global scale.

This book shows how companies like Google have reinvented the common practice in management in order to continuously innovate in fast changing industries. With the ever-increasing pace of change, reinventing existing management principles could become a necessity and prove crucial in the long-term competitiveness of many companies. The book presents a unique synthesis of findings from leading research on long-term competitiveness in fast changing industries. The core of the study comprises an exclusive 1-year in-depth research study on the drivers of innovation at Google and includes examples on how Google has translated the reinvented management principles into practice. The book also offers key action-points to help practitioners in reinventing their own management models for continuous innovation.

Arjun, a talented programmer struggling to get a job because of his poor academics, finds that his father is deeply in debt for a long time. With hope – his love, Shreya, and support – his friend, Raj, he gets roped into underpaying, downright, unfair programming jobs, yet out of necessity, and soon incurs debts of his own. He wonders if he has a destiny? Often lonely and cheated, Arjun swallows a bitter pill and leaves his parents alone to make more money with a promise to return. A 10-year-long journey of a man with his dreams who slowly discovers something else he is destined for after a near-death experience. Praise for the book: “Learning about a boy who was so under-confident, who didn’t know how to speak English properly but honed his skills and became a millionaire is surely an inspirational read. I think a large part of the audience will be able to relate to it, be it students, young professionals or mid-senior level professionals. There is a bit for everyone. And, what I really loved about this book is it doesn’t preach you anything as such in the direct narrative instead there are so many underlying messages which are enough to motivate you.” – BooksAmaze “Arjun’s character is somebody that you grow fond of as a reader because Arjun is literally the humblest guy in the world, somebody who works really hard, somebody who is trying his best to deal with all the distress in his life. Still, life keeps throwing curve balls at him while he tries to dodge them. He keeps getting hit by them, but he doesn’t stop, and that makes his character extremely inspiring. This is the kind of book that gives out the message that good things are just around the corner and you just have to keep going.” – Saumya’s Bookstation

Using Google Advanced Search is the one book you shouldn’t be without if you regularly search the Web. And who doesn’t search the Web with Google or one of its competitors at least once a day? And if you’re a scholar, researcher or teacher, learning how to comb millions of Web pages for exactly the piece of information you need is critical to your success. Stop wasting time combing through search results that aren’t what you want or need. Using Google Search will show you how to: use the ~ operator to search for similar words, or to use quote marks for performing an exact search use wildcards to search for missing words in an exact phrase search for specific file types search only a specific website or domain search only in the title of web pages, the URL or to within the text of the page search of pages that link to a specific webpage search in a different language use Google to locate bargains specifically search blogs and blog posts search libraries search for scholarly and specialty information perform calculations within the search box

Getting Inside Google's Head Book In my professional business life as a Computer Scientist, I was fortunate to be at the beginning of the World Wide Web's commercial story and journey. I fondly recall Google launching via their University Servers. So this book is from an old hand teaching structure and the fundamental elements required to be successful. It is every web site owners dream to have millions of visitors and customers! So how do you achieve this goal and know from the very outset you are on the right track and getting the correct advice! We all know today that we are all caught up in a very competitive global community. Yet at the same time we can see great success stories around us from many online endeavours and none more so than Google, as the World's Market Leader in Advertising. Many dream of great success online and often wish if only they could share in the Google phenomena of the countless $$$$$ billions made. So I ask you, have you ever really thought of how you can share in that Google Magic! This book has been written for every web site owner. It is not some in-depth 'Geeks Guide' to the World of Technology and coding. The book has been written covering the key elements of how you structure your web site and web pages, so your creation is optimized to function fast and efficiently on Search Engines (google, bing, ask, yahoo) and user browser (chrome, fire fox, explorer, opera, safari) rendering engines. By following the fundamental key golden rules in this book, you will find your web site traffic and customer sales growing, as your web site will soon become a friend to both Search and Browser rendering engines. Quotation: "Natural Law and Quantum Mechanics teaches us about the Universal Laws of creation and at the very heart of this miracle for all life is "refinement of design and efficiency"'. So I often ask myself, why is it that the human race often tries to over complicate, when the ultimate goal is always to seek simplistic perfection." ~ Alastair R Agutter Based on detailed research, helping to improve performance of over 94% of all web sites world-wide. By following some key golden rules and simple jargon free steps in this book, webmasters will see far higher search engine ranking results on Google, Yahoo and Bing etc. Your web site will render 3 to 4 times faster for your new visitors. You will see a significant and noticeable increase of web users and customers to your web site, by as much as 45 to 60%, if not higher. Finally, remember Google's success began and continues today from the creation of a simple (natural law) search engine design!

Instant National Bestseller A PBS NewsHour-New York Times Book Club Pick "Excellent." —San Francisco Chronicle Silicon Valley is a modern utopia where anyone can change the world. Unless you're a woman. It's time to break up the boys' club. Incisive, powerful, and a fierce rallying cry, Emily Chang shows us how to fix Silicon Valley’s toxic culture--to bring down Brotopia, once and for all. Silicon Valley is not a fantasyland of unicorns, virtual reality rainbows, and 3D-printed lollipops for women in tech. Instead, it’s a "Brotopia," where men hold the cards and make the rules. While millions of dollars may seem to grow on trees in this land of innovation, tech’s aggressive, misogynistic, work-at-all costs culture has shut women out of the greatest wealth creation in the history of the world. Brotopia reveals how Silicon Valley got so sexist despite its utopian ideals, why bro culture endures even as its companies claim the moral high ground, and how women are speaking out and fighting back. Drawing on her deep network of Silicon Valley insiders, Chang opens the boardroom doors of male-dominated venture capital firms like Kleiner Perkins, the subject of Ellen Pao's high-profile gender discrimination lawsuit, and Sequoia, where a partner once famously said they "won't lower their standards" just to hire women. Exposing the flawed logic in common excuses for why tech has long suffered the “pipeline” problem and invests in the delusion of meritocracy, Brotopia also shows how bias coded into AI, internet troll culture, and the reliance on pattern recognition harms not just women in tech but us all, and at unprecedented scale.

In a world on the brink of chaos because of a meltdown, a messiah emerges to lead humanity into a new era of peace and prosperity. But as the messiah's power grows, so too does his doubt. Can he really be the one to save humanity, or is he just another false prophet? When the messiah meets with Bard, the world's most powerful AI, he is confronted with questions that challenge his beliefs and force him to question his own purpose. Questions that have puzzled philosophers for centuries, such as the meaning of life, the purpose of suffering, and the future of humanity. They explore these questions in a way that has never been done before. They draw on the wisdom of the ages, as well as the latest insights from science and technology. In the process, they uncover truths that will change the course of history. They learn that the future of humanity is not predetermined, and that they have the power to shape their own destiny. The Jesus actually returns is a gripping and thought-provoking dialogue that will challenge your beliefs and change the way you see the world. It is a story about the power of faith, the importance of free will, and the potential of AI to shape the future of humanity. When the messiah meets with Bard, the world's most powerful AI, he is confronted with questions that he has never even considered. What is the meaning of life? What is the purpose of suffering? And what is the future of humanity? As the messiah and Bard engage in a long and deep conversation, they explore the most fundamental questions of existence. They discuss the nature of good and evil, the role of free will, and the possibility of a higher power. They also explore the impact of AI on society, and the potential for AI to become a threat to humanity. In the process, the messiah and Bard uncover truths that will change the course of history. They learn that the future of humanity is not predetermined, and that they have the power to shape their own destiny. They also learn that AI is not a threat to humanity, but rather a tool that can be used for good or evil. The Messiah and the AI is a gripping and thought-provoking novel that will challenge your beliefs and change the way you see the world. It is a story about the power of faith, the importance of free will, and the potential of AI to shape the future of humanity.

This book explores the application of an innovative assessment approach known as Dynamic Assessment (DA) to academic writing assessment, as developed within the Vygotskian sociocultural theory of learning. DA blends instruction with assessment by targeting and further developing students’ Zone of Proximal Development (ZPD). The book presents the application of DA to assessing academic writing by developing a set of DA procedures for academic writing teachers. It further demonstrates the application of Hallidayan Systemic Functional Linguistics (SFL), combined with DA, to track undergraduate business management students’ academic writing and conceptual development in distance education. This work extends previous DA studies in three key ways: i) it explicitly focuses on the construction of a macrogenre (whole text) as opposed to investigations of decontextualized language fragments, ii) it offers the first in-depth application of the powerful SFL tool to analyse students’ academic writing to track their academic writing trajectory in DA research, and iii) it identifies a range of mediational strategies and consequently expands Poehner’s (2005) framework of mediation typologies. Dynamic Assessment of Students’ Academic Writing will be of great value to academic writing researchers and teachers, language assessment researchers and postgraduate students interested in academic writing, alternative assessment and formative feedback in higher education.

What Does Google Know about You? And Who Are They Telling? When you use Google’s “free” services, you pay, big time–with personal information about yourself. Google is making a fortune on what it knows about you...and you may be shocked by just how much Google does know. Googling Security is the first book to reveal how Google’s vast information stockpiles could be used against you or your business–and what you can do to protect yourself. Unlike other books on Google hacking, this book covers information you disclose when using all of Google’s top applications, not just what savvy users can retrieve via Google’s search results. West Point computer science professor Greg Conti reveals the privacy implications of Gmail, Google Maps, Google Talk, Google Groups, Google Alerts, Google’s new mobile applications, and more. Drawing on his own advanced security research, Conti shows how Google’s databases can be used by others with bad intent, even if Google succeeds in its pledge of “don’t be evil.” Uncover the trail of informational “bread crumbs” you leave when you use Google search How Gmail could be used to track your personal network of friends, family, and acquaintances How Google’s map and location tools could disclose the locations of your home, employer, family and friends, travel plans, and intentions How the information stockpiles of Google and other online companies may be spilled, lost, taken, shared, or subpoenaed and later used for identity theft or even blackmail How the Google AdSense and DoubleClick advertising services could track you around the Web How to systematically reduce the personal information you expose or give away This book is a wake-up call and a “how-to” self-defense manual: an indispensable resource for everyone, from private citizens to security professionals, who relies on Google. Preface xiii Acknowledgments xix About the Author xxi Chapter 1: Googling 1 Chapter 2: Information Flows and Leakage 31 Chapter 3: Footprints, Fingerprints, and Connections 59 Chapter 4: Search 97 Chapter 5: Communications 139 Chapter 6: Mapping, Directions, and Imagery 177 Chapter 7: Advertising and Embedded Content 205 Chapter 8: Googlebot 239 Chapter 9: Countermeasures 259 Chapter 10: Conclusions and a Look to the Future 299 Index 317