ABOUT THE CMO JOURNAL: Despite the uniqueness of the role played by the Chief Marketing Officer, researchers are only beginning to lend insight into this increasingly important position, leaving practitioners to their own devices. To help fill this void, The Chief Marketing Officer Journal was created to accelerate the pace of theory development and critical discussion concerning all aspects of executive leadership within the marketing discipline. Submissions are peer reviewed by a distinguished panel of experts and selected for inclusion in the journal based on the importance of their contribution to marketing discipline, clarity, and suitability. The result is exclusive research and content unavailable from any other source. Contributors for Volume I include: David Court (McKinsey & Company), Jo Ann Herold (CMO, The HoneyBaked Ham Company), Phil Kotler (Northwestern University), Sergio Zyman (Former CMO, The Coca Cola Company) and many more.

Want to be a successful trader? It's not enough to master generic trading strategies: you must first know yourself. You must understand your own emotional predilections and psychological tendencies. You must learn how to match your strategies to your own personality. You must choose strategies that are sustainable over the long haul, that you can tolerate-and execute. Michael Martin's The Inner Voice of Trading explains why deep self-knowledge is so crucial to successful trading, helps you gain that self-knowledge, and guides you in applying it. Drawing on interviews and discussions with great traders like Michael Marcus and Ed Seykota, he shows how to quiet your mind, develop an "inner voice" you can rely on, and make it your most important trading ally. As seen in Barron's, Minyanville.com and HuffingtonPost.com

While demographic change may seem slow and unnoticeable, its impact on the economic, social, and political future of a country is profound. This is particularly evident in Italy, the third oldest country in the world after Monaco and Japan. Growing longevity and the coexistence of multiple generations within families, organizations, and markets require a rethinking of education and integration policies. Embracing a demographic perspective can facilitate the development of innovative public policies and sustainable business strategies.

In the more than twenty-five years since The Godfather was released, this monumental Paramount film has grown in stature, to such a degree that in several public 'Centenary of the Cinema' polls in 1995, it rated anywhere from #1 to #5 in the Best Film category. Francis Ford Coppola's Godfather trilogy redefined the gangster movie, transcending the genre to become a complex study of power, violence and ethnic solidarity. Few film books have delved so deep into the turmoil - both artistic and corporate - that make up modern Hollywood. Peter Cowie has had access to Francis Ford Coppola's archives for this book. He has interviewed Coppola himself, novelist Mario Puzo, Paramount production chief Robert Evans, and scores of other key personalities and techicians who worked on the films. Cowie also offers a masterful analysis of the themes and the historical inspiration that underpin the trilogy.

A revolutionary new system for generating the next big marketing ideas and opportunities According to Philip Kotler, the widely acknowledged "father" of modern marketing, and Fernando Trias de Bes the marketing techniques pioneered in the 1960s and '70s have worked too well. Fierce competition among products with little or nothing to distinguish one from another, along with modern product positioning and targeted marketing techniques, have led to increasing market segmentation. If the trend continues, individual market segments soon will be too small to be profitable. In Lateral Marketing, Kotler and Trias de Bes unveil a revolutionary new model to help readers expand beyond vertical segmentation and generate fresh marketing ideas and opportunities. Philip Kotler (Chicago, IL) is the S. C. Johnson & Son Distinguished Professor of International Marketing at Northwestern University's Kellogg School of Management. Fernando Trias de Bes (Barcelona, Spain) is the founder of Salvetti & Llombart whose clients include Pepsico, Sony, Hewlett-Packard, Nestlé, Credit Suisse, and other top corporations.

At a time when millions of small businesses are flourishing, here is the optimum plan of attack for businesses that want to cash in on the high profits and low costs of guerrilla marketing.

New York magazine was born in 1968 after a run as an insert of the New York Herald Tribune and quickly made a place for itself as the trusted resource for readers across the country. With award-winning writing and photography covering everything from politics and food to theater and fashion, the magazine's consistent mission has been to reflect back to its audience the energy and excitement of the city itself, while celebrating New York as both a place and an idea.