Globish: How English Became the World's Language

Globish: How English Became the World's Language
Author :
Publisher : W. W. Norton & Company
Total Pages : 353
Release :
ISBN-10 : 9780393339772
ISBN-13 : 0393339777
Rating : 4/5 (72 Downloads)

Synopsis Globish: How English Became the World's Language by : Robert McCrum

Discusses how Anglo-American has become the language of the world, and describes the changes that English has brought to far-away cultures in distant places.

Globish

Globish
Author :
Publisher : Anchor Canada
Total Pages : 354
Release :
ISBN-10 : 9780385663762
ISBN-13 : 0385663765
Rating : 4/5 (62 Downloads)

Synopsis Globish by : Robert McCrum

A small island in the North Atlantic, colonized by Rome, then pillaged for hundreds of years by marauding neighbours, becomes the dominant world power in the 19th century. As its power spreads, its language follows. Then, across the Atlantic, a colony of that tiny island grows into the military and cultural colossus of the 20th century. These centuries of empire-building and war, international trade and industrial ingenuity will bring to the world great works of literature and extraordinary movies, cricket pitches and episodes of Dallas, the printing press and the internet. But what happens next is quite unprecedented. While the global dominance of Anglo-American power appears to be on the wane, the English language has acquired an astonishing new life of its own. With a supra-national momentum, it is now able to zoom across time and space at previously unimaginable speeds. In Robert McCrum's analysis, the cultural revolution of our times is the emergence of English, a global phenomenon as never before, to become the world's language. In the 21st century English + Microsoft = Globish. Globish takes us on a riveting and enlightening journey of the spread of a global English, from the icy swamps of pre-Roman Saxony to the shopping malls of Seoul, from the study of 'Crazy English' TM in China to crowds of juvenile wizards mobbing bookshop tills across the world. Along the way it gives new meaning to a faded old brown parchment (the Magna Carta), a 272 word presidential speech (the Gettysburg address) and a scratchy black and white film of a couple of men in space suits.

Globish: How English Became the World's Language

Globish: How English Became the World's Language
Author :
Publisher : W. W. Norton
Total Pages : 0
Release :
ISBN-10 : 0393339777
ISBN-13 : 9780393339772
Rating : 4/5 (77 Downloads)

Synopsis Globish: How English Became the World's Language by : Robert McCrum

“A fascinating study not only of the roots and growth of our own language but of its future.”—Bloomsbury Review It seems impossible: a small island in the North Atlantic, colonized by Rome, then pillaged for hundreds of years by marauding neighbors, becomes the dominant world power in the nineteenth century. In this provocative new look at the course of empire, Robert McCrum shows how the language of the Anglo-American imperium has become the world’s lingua franca. In the twenty-first century, writes the author, English + Microsoft = Globish.

English as a Global Language

English as a Global Language
Author :
Publisher : Cambridge University Press
Total Pages : 227
Release :
ISBN-10 : 9781107611801
ISBN-13 : 1107611806
Rating : 4/5 (01 Downloads)

Synopsis English as a Global Language by : David Crystal

Written in a detailed and fascinating manner, this book is ideal for general readers interested in the English language.

Globish: How English Became the World's Language

Globish: How English Became the World's Language
Author :
Publisher : W. W. Norton & Company
Total Pages : 353
Release :
ISBN-10 : 9780393080926
ISBN-13 : 0393080927
Rating : 4/5 (26 Downloads)

Synopsis Globish: How English Became the World's Language by : Robert McCrum

“A fascinating study not only of the roots and growth of our own language but of its future.”—Bloomsbury Review It seems impossible: a small island in the North Atlantic, colonized by Rome, then pillaged for hundreds of years by marauding neighbors, becomes the dominant world power in the nineteenth century. In this provocative new look at the course of empire, Robert McCrum shows how the language of the Anglo-American imperium has become the world’s lingua franca. In the twenty-first century, writes the author, English + Microsoft = Globish.

The Prodigal Tongue

The Prodigal Tongue
Author :
Publisher : Vintage Canada
Total Pages : 274
Release :
ISBN-10 : 9780307368249
ISBN-13 : 0307368246
Rating : 4/5 (49 Downloads)

Synopsis The Prodigal Tongue by : Mark Abley

The Prodigal Tongue takes a look at the wild, wacky and sometimes baffling road our language–English and others–is taking in its evolution. Where in the world will it end up?! Mark Abley, author of Spoken Here, has created an entertaining and informative exploration of the way that languages–English, Japanese, French, Arabic and other major tongues–are likely to transform and be transformed by their speakers during the twenty-first century. Grammar and vocabulary are just the beginning; more importantly, this book is about people. In places like Los Angeles, Tokyo, Singapore and Oxford, Abley encounters hip-hop performers and dictionary makers, bloggers and translators, novelists and therapists. He talks to a married couple who were passionately corresponding online before they met in “meatspace.” And he listens to teenagers, puzzling out the words they coin in chatrooms and virtual worlds. Everywhere he goes, he asks what the future is likely to hold for the ways we communicate. Abley balances a traditional concern for honesty and accuracy in language with an untraditional delight in newly minted expressions. Lively, evocative, passionate and playful, this is a book for everyone who cherishes the words we use.

The English is Coming!

The English is Coming!
Author :
Publisher : Simon and Schuster
Total Pages : 354
Release :
ISBN-10 : 9781439176726
ISBN-13 : 1439176728
Rating : 4/5 (26 Downloads)

Synopsis The English is Coming! by : Leslie Dunton-Downer

English has fast become the number one language for everything from business and science, diplomacy and education, entertainment and environmentalism to socializing and beyond—virtually any human activity unfolding on a global scale. Worldwide, nonnative speakers of English now outnumber natives three to one; and in China alone, more people use English than in the United States—a remarkable feat for a language that got its start as a mongrel tongue on an island fifteen hundred years ago. Through the fascinating stories of thirty English words used and understood in nearly all corners of the globe, The English Is Coming! takes readers on an eye-opening journey across culture and commerce, war and peace, and time and space. These mini-histories shed new light on everyday words: the strange turns of fate by which their meanings evolved and their new roles as the building blocks of the first language ever to forge a global community. Exploring such familiar terms as shampoo (from a Hindi word for scalp and body hygiene long practiced in India); robot (coined by Czech painter Josef Capek for his brother Karel’s 1921 play about man-made creatures); credit (rooted in a prehistoric phrase of sacred significance: "to put heart into"); and dozens of others, Dunton-Downer reveals with clarity and humor how these linguistic artifacts embody the resilience, appeal, adoptability, and wild inclusiveness that English, through a series of historical accidents, gained on its road to worldwide reach. These words explain not only how English has managed to link our distant and often disparate pasts but also how it is propelling humankind to a future that we can, for the first time, talk about and shape in a language that now belongs to all of us: Global English. Perfect for culture buffs, armchair travelers, and language lovers alike, The English Is Coming! is sure to inspire truly global conversations for decades to come.

Twentieth-Century English

Twentieth-Century English
Author :
Publisher : Cambridge University Press
Total Pages : 26
Release :
ISBN-10 : 9781139459624
ISBN-13 : 1139459627
Rating : 4/5 (24 Downloads)

Synopsis Twentieth-Century English by : Christian Mair

Standard English has evolved and developed in many ways over the past hundred years. From pronunciation to vocabulary to grammar, this concise survey clearly documents the recent history of Standard English. Drawing on large amounts of authentic corpus data, it shows how we can track ongoing changes to the language, and demonstrates each of the major developments that have taken place. As well as taking insights from a vast body of literature, Christian Mair presents the results of his own cutting-edge research, revealing some important changes which have not been previously documented. He concludes by exploring how social and cultural factors, such as the American influence on British English, have affected Standard English in recent times. Authoritative, informative and engaging, this book will be essential reading for anyone interested in language change in progress, particularly those working on English, and will be welcomed by students, researchers and language teachers alike.

Global Intellectual History

Global Intellectual History
Author :
Publisher : Columbia University Press
Total Pages : 354
Release :
ISBN-10 : 9780231160483
ISBN-13 : 0231160488
Rating : 4/5 (83 Downloads)

Synopsis Global Intellectual History by : Samuel Moyn

Where do ideas fit into historical accounts that take an expansive, global view of human movements and events? Teaching scholars of intellectual history to incorporate transnational perspectives into their work, while also recommending how to confront the challenges and controversies that may arise, this original resource explains the concepts, concerns, practice, and promise of "global intellectual history," featuring essays by leading scholars on various approaches that are taking shape across the discipline. The contributors to Global Intellectual History explore the different ways in which one can think about the production, dissemination, and circulation of "global" ideas and ask whether global intellectual history can indeed produce legitimate narratives. They discuss how intellectuals and ideas fit within current conceptions of global frames and processes of globalization and proto-globalization, and they distinguish between ideas of the global and those of the transnational, identifying what each contributes to intellectual history. A crucial guide, this collection sets conceptual coordinates for readers eager to map an emerging area of study.

How We Compete

How We Compete
Author :
Publisher : Crown Currency
Total Pages : 352
Release :
ISBN-10 : 9780385516969
ISBN-13 : 0385516967
Rating : 4/5 (69 Downloads)

Synopsis How We Compete by : Suzanne Berger

"Impressive... This is an evidence-based bottom-up account of the realities of globalisation. It is more varied, more subtle, and more substantial than many of the popular works available on the subject." -- Financial Times Based on a five-year study by the MIT Industrial Performance Center, How We Compete goes into the trenches of over 500 international companies to discover which practices are succeeding in today’s global economy, which are failing –and why. There is a rising fear in America that no job is safe. In industry after industry, jobs seem to be moving to low-wage countries in Asia, Central America, and Eastern Europe. Production once handled entirely in U.S. factories is now broken into pieces and farmed out to locations around the world. To discover whether our current fears about globalization are justified, Suzanne Berger and a group of MIT researchers went to the front lines, visiting workplaces and factories around the world. They conducted interviews with managers at more than 500 companies, asking questions about which parts of the manufacturing process are carried out in their own plants and which are outsourced, who their biggest competitors are, and how they plan to grow their businesses. How We Compete presents their fascinating, and often surprising, conclusions. Berger and her team examined businesses where technology changes rapidly–such as electronics and software–as well as more traditional sectors, like the automobile industry, clothing, and textile industries. They compared the strategies and success of high-tech companies like Intel and Sony, who manufacture their products in their own plants, and Cisco and Dell, who rely primarily on outsourcing. They looked closely at textile and clothing to uncover why some companies, including the Gap and Liz Claiborne, choose to outsource production to foreign countries, while others, such as Zara and Benetton, base most operations at home. What emerged was far more complicated than the black-and-white picture presented by promoters and opponents of globalization. Contrary to popular belief, cheap labor is not the answer, and the world is not flat, as Thomas Friedman would have it. How We Compete shows that there are many different ways to win in the global economy, and that the avenues open to American companies are much wider than we ever imagined. SUZANNE BERGER is the Raphael Dorman and Helen Starbuck Professor of Political Science at MIT and director of the MIT International Science and Technology Initiative. She was a member of the MIT Commission on Industrial Productivity, whose report Made in America analyzed weaknesses and strengths in U.S. industry in the 1980s. She lives in Boston , Massachusetts.