This book is available as open access through the Bloomsbury Open Access programme and is available on www.bloomsburycollections.com. Globalizing Cricket examines the global role of the sport - how it developed and spread around the world. The book explores the origins of cricket in the eighteenth century, its establishment as England's national game in the nineteenth, the successful (Caribbean) and unsuccessful (American) diffusion of cricket as part of the development of the British Empire and its role in structuring contemporary identities amongst and between the English, the British and postcolonial communities. Whilst empirically focused on the sport itself, the book addresses broader issues such as social development, imperialism, race, diaspora and national identities. Tracing the beginnings of cricket as a 'folk game' through to the present, it draws together these different strands to examine the meaning and social significance of the modern game. This book is a must-read for anyone interested in the role of sport in both colonial and post-colonial periods; the history and peculiarities of English national identity; or simply intrigued by the game and its history.

Globalizing Cricket examines the global role of cricket's of development, diffusion of cricket through colonization, and impact on the changing notions of English national identity.

Cricket has changed dramatically in recent years and now can claim to be a truly global game, thanks in large part to new media technologies which bring a global audience for World Cups and other major competitions. However, the globalization of cricket has not followed a pattern familiar in other sports: concentrations of wealth, media, and marketing leading to the domination of Western countries over the rest, and this fact alone makes it interesting for scholars of the globalization of sport. Cricket has followed a very different global path; the non-Western countries (former British colonies) have begun to dominate and have taken control of the economics and politics of the game. In short, cricket has been “Indianized”. The globalization of cricket has received a massive boost from the popularity of the newest form of the game (Twenty20) which is helping promote cricket as a mass TV sport. The rise of Twenty20, particularly the Indian Premier League (IPL), is transforming the way cricket is organized, played, and watched all over the world. This development both reinforces the globalization of cricket and also underlines that the “movers and shakers” within cricket are no longer the traditional elites in metropolitan centres but the businessmen of India and the media entrepreneurs world-wide who seek to shape new audiences for the game and create new marketing opportunities on a global scale.

This volume covers the "third rising" of West Indies cricket. As the sport becomes ever more commercialized, large amounts of money have established sponsorship & support systems to give cricketers around the world every possible advantage. Beckles assesses what impact the globalization of cricket has had on the cricketers of the Caribbean. He also describes the emergence of what he argues is a debilitating sub-nationalism in the West Indies, & the effect this has had on the game, & the prospect for integrating West Indian nationhood in the twenty-first century.

This book examines historically how cricket was codified out of its variant folk-forms and then marketed with certain lessons sought to reinforce the values of a declining landed interest. It goes on to show how such values were then adapted as part of the imperial experiment and were eventually rejected and replaced with an ethos that better reflected the interests of new dominant elites. The work examines the impact of globalisation and marketization on cricket and analyses the shift from an English dominance, on a sport that is ever-increasingly being shaped by Asian forces. The book’s distinctiveness lies in trying to decode the spirit of the game, outlining a set of actual characteristics rather than a vague sense of values. An historical analysis shows how imperialism, nationalism, commercialism and globalisation have shaped and adapted these characteristics. As such it will be of interest to students and scholars of sport sociology, post-colonialism, globalisation as well as those with an interest in the game of cricket and sport more generally.

How can the diffusion and development of women's cricket as a global sport be explained? Women 's Cricket and Global Processes considers the emergence and growth of women's cricket around the world and seeks to provide a sociological explanation for how and why the women's game has developed the way it has.

Essentials of Globalization is a highly useful compact edition of the author's full-scale textbook, Globalization: A Basic Text. The Essentials is written in a style accessible to undergraduates, and draws on both academic and popular sources in its explanations. A highly useful compact version of Globalization: A Basic Text, which contains the all major areas in an accessible and affordable format for undergraduate students Develops a unique perspective on globalization early in the book and uses it throughout to orient and organize discussion of a wide range of topics and parts of the world Integrated use of a wide array of sources, including empirical research, theories, newspaper and magazine articles, monographs, and popular books Designed to work as a basic text in globalization courses, or as a supplementary text in courses that include globalization as one of several topics

This is the first book to consider the intersections of sport, international development and environmental sustainability. It explores the tensions between sport’s potential contribution to the environment and its rather poor record to date. Bringing together a diverse group of scholars who approach the topic from various disciplinary and theoretical perspectives, the book provides both critical and optimistic perspectives on the place of sport in sustainable development. Chapters examine and question how and whether sport contributes to sustainable development on an international scale. Attention is also paid to the place and role of Indigenous knowledge in sustainable Sport for Development, particularly as an alternative to modernization and/or in support of reconciliation with Indigenous peoples. Sport, Development and Environmental Sustainability is important reading for academic researchers, students and policy-makers in the fields of kinesiology, sport studies, sport sociology, leisure studies, sport management, sport media, physical cultural studies, environmental studies and sustainability and international development studies.

Sport can be a vehicle for the expression of identity, and also a factor in the shaping of identity. This book explores the complex interrelationships between nations, regions and states in the landscape of contemporary international sport, with a particular focus on identity. Exploring important themes such as the geopolitics of sports events, contested identities, and ownership of sport and its impact on sporting cultures, the book presents contemporary and historical cases from around the world, including football in a divided Ireland; sport and the anti-Apartheid movement; Chinese sporting nationalism and soft power; and the role of sport media in the shaping of Catalan identity. This is an important resource for students and researchers working in Sports Studies, Sports Journalism, Sports Management Studies, Sports Marketing, Football Studies, Sport and Identity Studies, Sociology of Sport Studies, and Cultural Studies.

Presenting a variety of historiographical approaches, this Research Handbook explores the historical development of trademarks and the associated commercial practices of branding. It has an international scope, covering trademark history in Australia, Israel, pre-modern Europe, Sweden, the UK, and the US.