In 1955 the Fortune magazine list of America's largest corporations included just 18 with headquarters in the Southeast. By 2002 the number had grown to 123. In fact, the South attracted over half of the foreign businesses drawn to the United States in the 1990s. The eight original essays collected here consider this stunning dynamism in ways that help us see anew the region's place in that ever-accelerating, transnational flow of people, capital, and technology known collectively as "globalization." Moving between local and global perspectives, the essays discuss how once faraway places like Latin America, Asia, Africa, and the Indian Subcontinent are now having an impact on the South. One essay, for example, looks at a range of issues behind the explosive growth of North Carolina's Latino population, which grew by almost 400 percent during the 1990s-miles ahead of the national growth percentage of 61. In another essay we learn why BMW workers in Germany, frustrated with the migration of jobs to South Carolina, refer to the American South as "our Mexico." Showing that global forces are often on both sides of the matchup--reshaping the South but also adapting to and exploiting its peculiarities--many of the essays make the point that, although the new ethnic food section at the local Winn-Dixie is one manifestation of globalization, so is the wide-ranging export of such originally southern phenomena as NASCAR and Kentucky Fried Chicken. If a single message emerges from the book, it is this: Beware of tidy accounts of worldwide integration. On one hand, globalization can play to southern shortcomings (think of the region's repute as a source of cheap labor); on the other, the influx of new peoples, customs, and ideas is poised to alter forever the South's historic black-white racial divide.

Celebrated as the home of the blues and the birthplace of rock and roll, Memphis, Tennessee, is where Elvis Presley, B. B. King, Johnny Cash, and other musical legends got their starts. It is also a place of conflict and tragedy--the site of Martin Luther

Looking beyond broad theories of globalization, this volume examines the specific effects of globalizing forces on the southern United States. Eighteen essays approach globalization from a variety of perspectives, addressing such topics as relations between global and local communities; immigration, particularly of Latinos and Asians; local industry in a time of globalization; power and confrontation between rural and urban worlds; race, ethnicity, and organizing for social justice; and the assimilation of foreign-born professionals. From portraits of the political and economic positions of Latinos in Miami and Houston to the effects of mountaintop removal on West Virginia communities, these snapshots of globalization across a broad southern ground help redirect the study of the South in response to how the South itself is being reshaped by globalization in the twenty-first century. Contributors: Catherine Brooks, Morristown, New Jersey David H. Ciscel, University of Memphis Thaddeus Countway Guldbrandsen, University of New Hampshire Carla Jones, University of Colorado, Boulder Sawa Kurotani, University of Redlands (Redlands, Cal.) Paul A. Levengood, Virginia Historical Society Carrie R. Matthews, University of North Carolina at Chapel Hill Bryan McNeil, University of North Carolina at Chapel Hill Marcela Mendoza, University of Memphis Donald M. Nonini, University of Toronto James L. Peacock, University of North Carolina at Chapel Hill Barbara Ellen Smith, University of Memphis Jennie M. Smith, Berry College (Mount Berry, Ga.) Sandy Smith-Nonini, University of Toronto Ellen Griffith Spears, Emory University Gregory Stephens, University of West Indies-Mona Steve Striffler, University of Arkansas Ajantha Subramanian, Harvard University Meenu Tewari, University of North Carolina at Chapel Hill Lucila Vargas, University of North Carolina at Chapel Hill Harry L. Watson, University of North Carolina at Chapel Hill Rachel A. Willis, University of North Carolina at Chapel Hill

Nicknamed "Euroville," Spartanburg, South Carolina, is a home away from home for BMW, Michelin, Ciba-Geigy, and numerous other European corporations. Enriching our understanding of what globalization means to millions of small-town, blue-collar Americans, Guten Tag, Y'all looks at Spartanburg as a model of how determined communities can shape and influence globalization to their benefit—and liking. "South Carolinians in general and Spartans in particular do not believe in revolutions or quick fixes of any sort," writes Marko Maunula. Portraying Spartanburg to be a highly organized, hierarchical community, Maunula shows how it retained much of its preexisting culture and many of its institutions as it transformed itself from a mill town to a global business headquarters. As Maunula discusses such topics as global currency flows, cold war politics, federal trade policies, technological advances, and the decline of the American textile industry, he profiles industrialist Roger Milliken, civic booster Richard E. (Dick) Tukey, and others who successfully "sold" their vision for Spartanburg both abroad and on the home front. Maunula also analyzes the complex cultural give-and-take by which multinational corporations are transformed from alien, nationally identifiable foreign business units into localized conglomerates. Guten Tag, Y'all is a multifaceted, engaging case study of international economic survival and success at the local level.

Using evidence from public opinion polls Scheve (political science, Yale U.) and Slaughter (economics, Dartmouth College, New Hampshire) discuss the attitudes of American workers towards globalization, concluding that there is a strong division in attitude based on education and skill levels, with less-skilled workers seeing globalization as a threat. The authors delineate globalization and their analysis in purely economic terms as they discuss the public opinion evidence on US opposition to globalization, various economic models to interpret the differences in opinion of the surveys, the larger context of recent US labor-market pressures and how these affect worker preferences. Annotation copyrighted by Book News Inc., Portland, OR

Revolutionary improvements in technology combined with the leadership elite's enthusiasm for de-regulation of markets and free trade to fuel American-style globalization. The nation rose to economic power after the Spanish-American War, and won both world wars and the Cold war, after which America's power and cultural influence soared as business and financial interests pursued the long-term quest for global markets. But, the tragic events of September 2001 and the growing volatility of global finance, raised questions about whether the era of American-led globalization was sustainable, or vulnerable to catastrophic collapse.

The world is flat? Maybe not, says this paradigm-shifting study of globalism's impact on a region legendarily resistant to change. The U.S. South, long defined in terms of its differences with the U.S. North, is moving out of this national and oppositional frame of reference into one that is more international and integrative. Likewise, as the South (home to UPS, CNN, KFC, and other international brands) goes global, people are emigrating there from countries like India, Mexico, and Vietnam--and becoming southerners. Much has been made of the demographic and economic aspects of this shift. Until now, though, no one has systematically shown what globalism means to the southern sense of self. Anthropologist James L. Peacock looks at the South of both the present and the past to develop the idea of "grounded globalism," in which global forces and local cultures rooted in history, tradition, and place reverberate against each other in mutually sustaining and energizing ways. Peacock's focus is on a particular part of the world; however, his model is widely relevant: "Some kind of grounding in locale is necessary to human beings." Grounded Globalism draws on perspectives from fields as diverse as ecology, anthropology, religion, and history to move us beyond the model, advanced by such scholars as C. Vann Woodward, that depicts the South as a region paralyzed by the burden of its past. Peacock notes that, while globalism may lift old burdens, it may at the same time impose new ones. He also maintains that earlier regional identities have not been replaced by the rootless cosmopolitanism of cyberspace or other abstracted systems. Attachments to place remain, even as worldwide markets erase boundaries and flatten out differences and distinctions among nations. Those attachments exert their own pressures back on globalism, says Peacock, with subtle strengths we should not discount.

Brecher, Costello, and Smith chart out a dynamic and innovative strategy for building the movement to challenge unchecked coporate globalization.

Following a study on the world flows of American products during early globalization, here the authors examine the reverse process. By analyzing the imperial political economy, the introduction, adaptation and rejection of new food products in America, as well as of other European, Asian and African goods, American Globalization, 1492–1850, addresses the history of consumerism and material culture in the New World, while also considering the perspective of the history of ecological globalization. This book shows how these changes triggered the formation of mixed imagined communities as well as of local and regional markets that gradually became part of a global economy. But it also highlights how these forces produced a multifaceted landscape full of contrasts and recognizes the plurality of the actors involved in cultural transfers, in which trade, persuasion and violence were entwined. The result is a model of the rise of consumerism that is very different from the ones normally used to understand the European cases, as well as a more nuanced vision of the effects of ecological imperialism, which was, moreover, the base for the development of unsustainable capitalism still present today in Latin America. Chapters 1, 3, 4, 7, 8, 11, and 13 of this book are freely available as a downloadable Open Access PDF under a Creative Commons Attribution-Non Commercial-No Derivatives 4.0 license available at http://www.taylorfrancis.com

A powerful case for the global market economy The debate on globalization has reached a level of intensity that inhibits comprehension and obscures the issues. In this book a highly distinguished international economist scrupulously explains how globalization works as a concept and how it operates in reality. Martin Wolf confronts the charges against globalization, delivers a devastating critique of each, and offers a realistic scenario for economic internationalism in the future. Wolf begins by outlining the history of the global economy in the twentieth century and explaining the mechanics of world trade. He dissects the agenda of globalization’s critics, and rebuts the arguments that it undermines sovereignty, weakens democracy, intensifies inequality, privileges the multinational corporation, and devastates the environment. The author persuasively defends the principles of international economic integration, arguing that the biggest obstacle to global economic progress has been the failure not of the market but of politics and government, in rich countries as well as poor. He examines the threat that terrorism poses and maps the way to a global market economy that can work for everyone.