The collapse of the Soviet Union has opened up a huge consumer market, but how do you sell things to a generation that grew up with just one type of cola? When Tatarsky, a frustrated poet, takes a job as an advertising copywriter, he finds he has a talent for putting distinctively Russian twists on Western-style ads. But his success leads him into a surreal world of spin doctors, gangsters, drug trips, and the spirit of Che Guevera, who, by way of a Ouija board, communicates theories of consumer theology. A bestseller in Russia, Homo Zapiens displays the biting absurdist satire that has gained Victor Pelevin superstar status among today's Russian youth, disapproval from the conservative Moscow literary world, and critical acclaim worldwide.

Do you want to make your products successful? Need to adapt to an ever-changing marketplace? Want to learn about how to make your products successful? Need to re-invent the way you develop products? This is the first book that focuses on product owners in all industries for all teams, beyond the Scrum framework: Stop wasting time and money on features that customers do not want Deliver value to your customers through valuable features Start getting satisfied and engaged customers Create SMART product teams that care about customers Create an agile product culture in your organization Using their experiences Joanna Tivig and Peter Monkhouse outline the skills, behaviors, and solutions for the new generation of product owners who care about customers, by creating products that deliver value. These product owners are focused on ACHIEVE: Agility in business Crashing the challenges Honing the team Iterating and adapting Effective ownership Value delivery Excellence Ready to learn how to join Gen P, the new generation of project owners? Scroll up and add this book to your cart.

Publishing houses are nearly invisible in modernist studies. Looking beyond little magazines and other periodicals, this collection highlights the importance of book publishers in the diffusion of modernism. It also participates in the transnational turn in modernist studies, demonstrating that book publishers created new markets for modernist texts in the United States, Europe and the rest of the world.

This book offers a global perspective of the current state of affairs in the field of solar power engineering. In four parts, this well-researched volume informs about:Established solar PV (photovoltaic) technologiesThird-generation PV technologies based on new materials with potential for low-cost large-scale productionSolar cell technology based

Generation Y are the 4.5 million Australians born between 1978 and 1994, and are the second largest Australian generation. Sheahan provides indepth insight into the mindset of this new generation, as well as practical solutions for the entire employment cycle, from attracting staff, through to training, developing and exiting.

Increasingly age appears to be the key dividing line in contemporary politics. Young people across the globe are embracing left-wing ideas and supporting figures such as Corbyn and Sanders. Where has this ‘Generation Left’ come from? How can it change the world? This compelling book by Keir Milburn traces the story of Generation Left. Emerging in the aftermath of the 2008 financial crash, it has now entered the electoral arena and found itself vying for dominance with ageing right-leaning voters and a ‘Third Way’ political elite unable to accept the new realities. By offering a new concept of political generations, Milburn unveils the ideas, attitudes and direction of Generation Left and explains how the age gap can be bridged by reinventing youth and adulthood. This book is essential reading for anyone, young or old, who is interested in addressing the multiple crises of our time.

The Hands-On, Up-to-the-Minute Guide to Generating Better-Qualified, Quicker-to-Close B2B Leads! Lead generation is "Job One": B2B marketers' single most important objective. Maximizing Lead Generation brings together everything you need to know to do it right. Fast-paced and 100% practical, it will help you achieve outstanding results in any B2B marketplace from enterprise technology to industrial equipment to professional services. World-renowned expert Ruth P. Stevens helps you bring science and systematization to all facets of lead generation, building on process, best practices, continuous testing, and ongoing improvement. You'll learn how to maximize the value of tried-and-true B2B tools and the newest social, web, and search technologies. Stevens offers indispensable insights for the entire lead lifecycle, including qualification, nurturing, measurement, and tracking. Organized for clarity, usability, and speed, this book will help you supercharge salesforce productivity and company profits. You'll Learn How To: · Develop and refine rules that consistently lead to higher-quality leads · Gain deeper insights into your customers and their buying processes · Build sophisticated, accurate marketing databases · Identify the media most likely to work for you · Execute highly effective campaigns · Drive huge ROI improvements · Use BANT and other qualification criteria · Apply new "nurturing" techniques to convert "duds" into "diamonds" · Track results and quantify the business value of campaigns · Utilize best practices content marketing and marketing automation · Integrate continuous improvement into lead generation · Discover 10 trends that will transform the way you prospect

Profiles people who have emerged from the barrios between 1930 and 1960 to become leaders of the Mexican-American community

The potential of storytelling as a research tool for enhancing the understanding of knowledge creation, acquisition and conversion into innovation and innovative business activities is the methodological underpinning of this book's narrative approach. The subtitle comes from Lynceus, one of the Argonauts who accompanied Jason to Colchis in his quest to find the Golden Fleece, who was said to have excellent sight. Among the various interpretations of the meaning of the Fleece, one version highlights the importance of discovery to innovation by voyaging to 'terrae incognitae' (unknown lands). This book is a narrative of a fictional voyage to the 'terra incognita' of Innoland the island of innovation and other mental travels that make sense of events and actions which spur innovation. Stories of Innovation for the Millennial Generation is written for Millennials willing to assimilate and grow dynamic, innovation-driven capabilities which lead to the creation of high-impact startups.