General Motors styling 1927-1958 walks through the "Harley Earl era" of automotive styling, with research and interviews that go beyond Oldsmobile, Pontiac, Chevrolet, Buick and Cadillac, and into the extravagant dream cars and Motoramas of the '50s. Giant personalities include those who would later leave GM to make names for themselves elsewhere: Frank Hershey, Virgil Exner, Gordon Buehrig and others.

At 6-foot, 3-inches tall, Harley Earl was an imposing figure, but his true stature lies in his towering talent for automotive design and styling. Over his 50-year career, he created as well as collaborated on the most innovative, bold, technologically advanced cars made by General Motors. As a titan of American auto design, the cars he helped create are still celebrated today. And as an enduring legacy, he inspired a generation of engineers, designers, and stylists. Veteran automotive historian David W. Temple has researched and unearthed the complete story of Harley Earl’s cars, his notable design achievements, and many accolades. Working as a coachbuilder at his father's Earl Automotive Works in Hollywood, California, the young Earl learned his trade. After styling the 1927 LaSalle for GM president Alfred P. Sloan, Earl rose to prominence and ran the newly created department of Art and Color. Automobile design stagnated during the Depression and World War II, but the number of his contributions to the automotive world in the 1950s is staggering. When the jet age hit, he fully embraced aviation design and infused it into GM cars. The Buick Y-Job and GM Le Sabre featured many firsts in automotive design and hardware. The Y-Job's fender extensions trailing over the doors, disappearing headlamps, flush door handles, a metal cover over the convertible top were a few innovations. When General Motors needed to show off its cars and technology, Harley Earl-designed cars were the stars of the Motorama show that toured the country from 1949 to 1961. He led the team that created the 1953 Corvette, and this iconic American sports car is still going strong today. He was involved in the creation of the 1955-1957 Chevy Bel Air, otherwise known as the Tri-Five Chevy. Harley Earl's drive toward bold and innovative design spurred American car design during the mid-twentieth century. His distinctive designs defined the 1950s finned cars and set American automotive design on the path it has followed into the modern era. With this in-depth examination, you learn the inside story of these remarkable cars and the man behind them. It’s an essential addition to any automotive library.

The General Motors Corporation was established in 1908 by William C. Durant, who combined the Buick, Oldsmobile, and Oakland companies and, later, Cadillac, to form GM. From the 1920s onwards, GM grew from a firm that accounted for about 10% of new car sales in the U.S. to become the largest producer of cars and trucks in the world. The peak of the company's power and market dominance came in the 1960s, which proved to be the decade of change for the U.S. auto industry. With the introduction of federal safety regulations and control tailpipe emissions, GM's position as the world's largest industrial corporation changed. Its marketing strategy was undone by competitive challenges, and the business was never to be the same again. General Motors: A Photographic History explores the growth of the company in a series of over 200 black-and-white images. From the first assembly line to post-Second World War recovery, images from the world auto shows and the consequent re-organization of GM take the reader on an intriguing visual tour of a tremendously important era in the industrialization of America.

The Chevrolet car and truck business traces its roots back to Michigan’s lumber industry in the middle of the 19th century. Lumber mills gave way to carriage and wagon manufacturing and the claim, before motorcars burst on the scene, that Flint was the “vehicle capital of the world.” This is the story of how those wagon makers quickly converted to producing automobiles, overtaking automotive pioneer and archrival Ford in sales, and building the Chevrolet brand into the global powerhouse entity it is today. This volume traces the first half (1911–1960) of Chevrolet’s 100-year history in photographic detail and provides an unparalleled spotter guide for long-forgotten (or never-known) Chevrolet cars and trucks.

Built to Love reveals how companies can create captivating products that energize the marketplace and set the standard for what customers want and expect. Firms often hope the answer is to produce the latest high technology devices - only to find that they fail to light up the marketplace. Or firms rely on ads that overstate or mislead, leaving the customer disappointed and disillusioned. Instead, a deeper emotional engagement between the customer and product is required, regardless of whether the products are physical products, services, technologies, software, systems, or brands. Using a combination of industry - based research and laboratory experiments, the authors demonstrate that customers will richly pay for products that authentically provide emotional fulfillment. They uncover the science behind successful products that create an avid and loyal following, and they present evidence that product emotions increase a product's success in the marketplace as well as a firm's success in the stock market (even when the economy is down!). A practical how - to guide, the book next shows how to analyze customers' emotional needs and translate those needs into features that galvanize customers. Throughout, the book uses revealing case studies that show how to energize customers in both consumer and business - to - business worlds, in both large and small firms.

DVD features highlights from the conference held at Columbia University.

Michigan Modern: Design That Shaped America is an impressive collection of important essays touching on all aspects of Michigan’s architecture and design heritage. The Great Lakes State has always been known for its contributions to twentieth-century manufacturing, but it’s only beginning to receive wide attention for its contributions to Modern design and architecture. Brian D. Conway, Michigan’s State Historic Preservation Officer, and Amy L. Arnold, project manager for Michigan Modern, have curated nearly thirty essays and interviews from a number of prominent architects, academics, architectural historians, journalists, and designers, including historian Alan Hess, designers Mira Nakashima, Ruth Adler Schnee, and Todd Oldham, and architect Gunnar Birkerts, describing Michigan’s contributions to Modern design in architecture, automobiles, furniture and education.

From the Chevrolet Bel Air to the Ferrari Testarossa, this stunning book showcases the most iconic and important classic cars from every decade since the 1940s. Few things ignite such reverence as a classic car. With more than 250 iconic models from the 1940s to the early 1990s, photographed from every angle, this title is a glorious celebration of the stars in the classic car firmament. Classic Car brings you the story of more than 20 great marques, including household names Bentley, Mercedes, Ferrari, Cadillac and Aston Martin. Its lavish photography reveals every detail in close-up of models that range from the 1940s giant two-ton Daimler DE36, which ferried royals about in style, through to sleek Ferraris from the 1980s capable of smashing the 200mph barrier. It puts you in the driving seat of such icons as the Chevrolet Corvette, the Ford Thunderbird, and the Mercedes 300SL, and brings you the designers of these amazing machines and the story of their manufacturers. This ultimate guide to classic cars further features: - A comprehensive catalog that draw out the key features of each important model, with detailed profiles and specification. - Feature pages broaden the scope of the book, covering everything from the designers and manufacturers who created them to their evolution over the decades. - Stunningly shot DPS images add an extra layer of color and flavor to the book. - Written by award-winning author and expert on all aspects of motoring, Giles Chapman, Editor-in-Chief of DK's The Car Book, which has sold over 550,000 copies worldwide to date. Updates will include the key models that have grown in popularity since the last edition. Whether you dream of owning one of these super-cool cars, or you are a collector already, Classic Car is set to become a treasured favorite.