Health is a gendered concept in Western cultures. Customarily it is associated with strength in men and beauty in women. This gendered concept was transmitted through visual representations of the ideal female and male bodies, and ubiquitous media images resulted in the absorption of universal standards of beauty and health and generalized desires to achieve them. Today, genuine or self-styled experts—from physicians to newspaper columnists to advertisers—offer advice on achieving optimal health. Topics in this collection are wide ranging and include childbirth advice in Victorian Australia and Cold War America, menstruation films, Canadian abortion tourism, the Pap smear, the Body Worlds exhibition, and fat liberation. Masculinity is explored among drunkards in antebellum Philadelphia and family memoirs during the 1980s AIDS epidemic. Seemingly objective public health advisories are shown to be as influenced by commercial interests, class, gender, and other social differentiations as marketing approaches are, and the message presented is mediated to varying degrees by those receiving it. This book will be of interest to scholars in women’s studies, health studies, marketing, media studies, social history and anthropology, and popular culture.

Drawn from real-world experience and current research, the fully updated LGBTQ Cultures, 3rd Edition paves the way for healthcare professionals to provide well-informed, culturally sensitive healthcare to lesbian, gay, bisexual, transgender, and queer (LGBTQ) patients. This vital guide fills the LGBTQ awareness gaps, including replacing myths and stereotypes with facts, and measuring the effects of social stigma on health. Vital for all nursing specialties, this is the seminal guide to actively providing appropriate, culturally sensitive care to persons of all sexual orientations and gender identities.

This handbook brings together leaders in the fields of Psychology, Health, and Epidemiology to present an interdisciplinary, up-to-date, approach to understanding the roles of gender, biology, psychology, and culture as they impact health.

Gender and Health is the first book to examine how men's and women's lives and their physiology contribute to differences in their health. In a thoughtful synthesis of diverse literatures, the authors demonstrate that modern societies' health problems ultimately involve a combination of policies, personal behavior, and choice. The book is designed for researchers, policymakers, and others who seek to understand how the choices of individuals, families, communities, and governments contribute to health. It can inform men and women at each of these levels how to better integrate health implications into their everyday decisions and actions.

Gender and Culture in Psychology introduces new approaches to the psychological study of gender that bring together feminist psychology, socio-cultural psychology, discursive psychology and critical psychology. It presents research and theory that embed human action in social, cultural and interpersonal contexts. The book provides conceptual tools for thinking about gender, social categorization, human meaning-making, and culture. It also describes a family of interpretative research methods that focus on rich talk and everyday life. It provides a close-in view of how interpretative research proceeds. The latter part of the book showcases innovative projects that investigate topics of concern to feminist scholars and activists: young teens' encounters with heterosexual norms; women and men negotiating household duties and childcare; sexual coercion and violence in heterosexual encounters; the cultural politics of women's weight and eating concerns; psychiatric labelling of psychological suffering; and feminism in psychotherapy.

This path-breaking collection offers an integrative model for understanding health and healing in Europe and the Mediterranean from 1250 to 1550. By foregrounding gender as an organizing principle of healthcare, the contributors challenge traditional binaries that ahistorically separate care from cure, medicine from religion, and domestic healing from fee-for-service medical exchanges. The essays collected here illuminate previously hidden and undervalued forms of healthcare and varieties of body knowledge produced and transmitted outside the traditional settings of university, guild, and academy. They draw on non-traditional sources -- vernacular regimens, oral communications, religious and legal sources, images and objects -- to reveal additional locations for producing body knowledge in households, religious communities, hospices, and public markets. Emphasizing cross-confessional and multilinguistic exchange, the essays also reveal the multiple pathways for knowledge transfer in these centuries. Gender, Health, and Healing, 1250-1550 provides a synoptic view of how gender and cross-cultural exchange shaped medical theory and practice in later medieval and Renaissance societies.

major social, political and economic transitions, and analyzes what has been learned. It also makes wider connections with women and trade unions in Europe and management development for women in the "developing countries" of Africa and Asia.

This book covers the gamut of topics related to gender and consumer culture. Changing gender roles have forced scholars and practitioners to re-examine some of the fundamental assumptions and theories in this area. Gender is a core component of identity and thus holds significant implications for how consumers behave in the marketplace. This book offers innovative research in gender and consumer behavior with topics relevant to psychology, marketing, advertising, sociology, women’s studies and cultural studies. It offers 16 chapters of cutting-edge research on gender, international culture and consumption. Unique to this volume is its emphasis on consumption and masculinity and inclusion of topics on a rapidly changing world of issues related to culture and gender in advertising, communications, psychology and consumer behavior.