A month-by-month narrative of the 2008 presidential election leading up to Barack Obama's win in November 2008.

This update of a lively, first-of-its-kind study of polling misfires and fiascoes in U.S. presidential campaigns takes up pollsters’ failure over the decades to offer accurate assessments of the most important of American elections. Lost in a Gallup tells the story of polling flops and failures in presidential elections since 1936. Polls do go bad, as outcomes in 2020, 2016, 2012, 2004, and 2000 all remind us. This updated edition includes a new chapter and conclusion that address the 2020 polling surprise and considers whether polls will get it right in 2024. As author W. Joseph Campbell discusses, polling misfires in presidential elections are not all alike. Pollsters have anticipated tight elections when landslides have occurred. They have pointed to the wrong winner in closer elections. Misleading state polls have thrown off expected national outcomes. Polling failure also can lead to media error. Journalists covering presidential races invariably take their lead from polls. When polls go bad, media narratives can be off-target as well. Lost in a Gallup encourages readers to treat election polls with healthy skepticism, recognizing that they could be wrong.

From The Gallup Organization-the most respected source on the subject-comes a fascinating look at the importance of measuring public opinion in modern society. For years, public-opinion polls have been a valuable tool for gauging the positions of American citizens on a wide variety of topics. Polling applies scientific principles to understanding and anticipating the insights, emotions, and attitudes of society. Now in POLLING MATTERS: Why Leaders Must Listen to the Wisdom of the People, The Gallup Organization reveals: What polls really are and how they are conducted Why the information polls provide is so vitally important to modern society today How this valuable information can be used more effectively and more...

The Gallup Poll Annual Series makes available every significant public opinion poll conducted by the Gallup Organization, arranged chronologically by year. Every volume has a full name and subject index to simplify accessing data on particular topics. Standing orders may begin with any volume and may be canceled at any time.

This work is the only complete compilation of polls taken by the Gallup Organization, the world's most reliable and widely quoted research firm, in calendar year 2017. It is an invaluable tool for ascertaining the pulse of American public opinion as it evolves over the course of a given year, and—over time—documents changing public perceptions of crucial political, economic, and societal issues. It is a necessity for any social science research.

As the only complete compilation of polls taken by the Gallup Organization, The Gallup Poll is an invaluable tool for ascertaining the pulse of American public opinion throughout the year and for documenting changing perceptions over time of crucial core issues.

The Gallup Poll Annual Series makes available every significant public opinion poll conducted by the Gallup Organization, arranged chronologically by year. Every volume has a full name and subject index to simplify accessing data on particular topics. Standing orders may begin with any volume and may be canceled at any time.

This work is the only complete compilation of polls taken by the Gallup Organization, the world's most reliable and widely quoted research firm, in calendar year 2016. It is an invaluable tool for ascertaining the pulse of American public opinion as it evolves over the course of a given year, and—over time—documents changing public perceptions of crucial political, economic, and societal issues. It is a necessity for any social science research.

The Gallup Poll Annual Series makes available every significant public opinion poll conducted by the Gallup Organization, arranged chronologically by year. Every volume has a full name and subject index to simplify accessing data on particular topics. Standing orders may begin with any volume and may be canceled at any time.

This work is the only complete compilation of polls taken by the Gallup Organization, the world's most reliable and widely quoted research firm, in calendar year 2013. It is an invaluable tool for ascertaining the pulse of American public opinion as it evolves over the course of a given year, and—over time—documents changing public perceptions of crucial political, economic, and societal issues. It is a necessity for any social science research.