This book introduces aircraft to students in any aviation-related track of study, whether they are future mechanics/technicians, pilots, or aviation managers. High school programs will also find this book useful for teaching the basics about aircraft.Readers get an excellent overview of aircraft structures and systems. And a substantial portion of the book is devoted to reciprocating and turbine powerplants and the systems that support them. Similar books offered in the past are out of print, out of date, and some ignore turbine engines. Throughout, this book explains the newest technologies and the tried-and-true ones that are still used. It is easy to understand, heavily illustrated, and has many photographs-all to enhance learning.Topics include aircraft structures; flight controls and flaps; electrical systems; hydraulic systems; landing gear, wheels, tires, and brakes; fuel systems; cabin atmosphere; instrument systems; ice, rain, smoke, and fire protection systems; aircraft powerplants overview; reciprocating engines; reciprocating engine systems; turbine engines and systems; and aircraft maintenance and documentation

Applying fundamentals of marketing to commercial passenger air transportation, this textbook puts the emphasis on marketing principles and illustrative ways in which airlines can distinguish themselves within the highly competitive global marketplace. Fundamentals of Airline Marketing begins with a survey of current airline business strategies and the macro forces that have shaped the airline industry in the past and will continue to do so in the future. The growing importance of technology is discussed both from the perspective of better understanding customer needs and engaging more effectively with them. The central role of the "customer" is explored through the lens of modern segmentation and branding approaches. Coverage then shifts to the tactical decision areas consisting of the 4Ps—product, place, promotion, and price—in which marketers shape and execute their strategies. The book concludes with a focus on executing marketing initiatives internally through customer-facing employee groups and externally through the measurement and management of the customer experience. Fundamentals of Airline Marketing: • is an accessible textbook on the fundamentals of marketing for commercial passenger air transportation; • chronicles the marketing innovations and controversies that have been central to the historic shift in airline fortunes; • demonstrates how airline decisions fit within the fundamentals of marketing and how the marketplace is continuing to evolve; • provides a bridge between key marketing principles and their specific application to the airline industry in each chapter. This textbook is written primarily for undergraduate college students enrolled in aviation business administration programs and related courses. It will also serve as an accessible primer on airline marketing for industry professionals not presently working in marketing and for frontline airline employees seeking to learn more about marketing.

Knowledge is not merely everything we have come to know, but also ideas we have pondered long enough to know in which way they are related, and 1 how these ideas can be put to practical use. Modern aviation has been made possible as a result of much scienti c - search. However, the very rst useful results of this research became ava- able a considerable length of time after the aviation pioneers had made their rst ights. Apparently, researchers were not able to nd an adequate exp- nation for the occurrence of lift until the beginning of the 21st century. Also, for the fundamentals of stability and control, there was no theory available that the pioneers could rely on. Only after the rst motorized ights had been successfully made did researchers become more interested in the science of aviation, which from then on began to take shape. In modern day life, many millions of passengers are transported every year by air. People in the western societies take to the skies, on average, several times a year. Especially in areas surrounding busy airports, travel by plane has been on the rise since the end of the Second World War. Despite becoming familiar with the sight of a jumbo jet commencing its ight once or twice a day, many nd it astonishing that such a colossus with a mass of several hundred thousands of kilograms can actually lift off from the ground.

Find the right answer the first time with this useful handbook of preliminary aircraft design. Written by an engineer with close to 20 years of design experience, General Aviation Aircraft Design: Applied Methods and Procedures provides the practicing engineer with a versatile handbook that serves as the first source for finding answers to realistic aircraft design questions. The book is structured in an "equation/derivation/solved example" format for easy access to content. Readers will find it a valuable guide to topics such as sizing of horizontal and vertical tails to minimize drag, sizing of lifting surfaces to ensure proper dynamic stability, numerical performance methods, and common faults and fixes in aircraft design. In most cases, numerical examples involve actual aircraft specs. Concepts are visually depicted by a number of useful black-and-white figures, photos, and graphs (with full-color images included in the eBook only). Broad and deep in coverage, it is intended for practicing engineers, aerospace engineering students, mathematically astute amateur aircraft designers, and anyone interested in aircraft design. - Organized by articles and structured in an "equation/derivation/solved example" format for easy access to the content you need - Numerical examples involve actual aircraft specs - Contains high-interest topics not found in other texts, including sizing of horizontal and vertical tails to minimize drag, sizing of lifting surfaces to ensure proper dynamic stability, numerical performance methods, and common faults and fixes in aircraft design - Provides a unique safety-oriented design checklist based on industry experience - Discusses advantages and disadvantages of using computational tools during the design process - Features detailed summaries of design options detailing the pros and cons of each aerodynamic solution - Includes three case studies showing applications to business jets, general aviation aircraft, and UAVs - Numerous high-quality graphics clearly illustrate the book's concepts (note: images are full-color in eBook only)

Based on a 15-year successful approach to teaching aircraft flight mechanics at the US Air Force Academy, this text explains the concepts and derivations of equations for aircraft flight mechanics. It covers aircraft performance, static stability, aircraft dynamics stability and feedback control.

Mises' classic avoids the formidable mathematical structure of fluid dynamics, while conveying — by often unorthodox methods — a full understanding of the physical phenomena and mathematical concepts of aeronautical engineering.