Proposing the concept of real-world data circulation (RWDC), this book presents various practical and industry-related studies in human, mechanical, and social data domains. RWDC is a new field of study, established by the information technology (IT) community. In the real world, the speed of data transmission between computers surpassed that of human communications long ago and has since expanded exponentially. As a result, the origin of the majority of data has become non-human, mechanical, or natural sources; in fact, humans are merely the source of a small part of the current data explosion. Such expanding data transmission does not simply consist of single source–destination pairs, but actually circulates over a complex network connecting numerous sources and destinations. Such circulation is an important aspect of the underlying systems. Based on this concept, in order to tame and control the massive amount of data originating from non-human sources, the authors have been considering the insertion of acquisition, analysis, and implementation processes in the flow of data circulation. This book introduces the outcome of the RWDC degree program organized at Nagoya University, Japan, collecting contributions from graduate students enrolled in the program from various research fields targeting diverse applications. Through examples of RWDC, the resulting creation of social value is illustrated. This book will be useful not only for those working on the topics discussed, but also to anyone who is interested in RWDC, digital transformation, and Industry 4.0.

As competition between companies increases, the need for effective public relations and advertising campaigns becomes imperative to the success of the business. However, with the introduction of new media, the nature of these campaigns has changed. Today’s consumers have more awareness and diversified ways to obtain knowledge, and through new media, they can provide feedback. An understanding of how to utilize new media to promote and sustain the reputation of an organization is vital for its continued success. The Handbook of Research on New Media Applications in Public Relations and Advertising is a pivotal reference source that provides vital research on the application of new media tools for running successful public relations and advertising campaigns. While highlighting topics such as digital advertising, online behavior, and social networking, this book is ideally designed for public relations officers, advertisers, marketers, brand managers, communication directors, social media managers, IT consultants, researchers, academicians, students, and industry practitioners.

Discover how to move forward with your own company’s digital transformation with this accessible new resource from a global leader in his field In The Digital Frontier, experienced executive and distinguished author Ajay Sohoni delivers a relatable and readable reference for corporate executives who need the knowledge and confidence to build lasting digital change within their enterprise. From marketing to commercial, supply chain, and finance, the book offers actionable insights in an accessible format, full of anecdotes, humor, and case examples. You’ll learn which areas to focus on and which not to worry about as you craft your own custom transformation journey. In the book, you’ll also find: A demystification of the startup world for executives and an explanation of why unicorns exist (and so often ultimately fail) A detailed description of the digital transformation gripping companies across a variety of industries in functional areas including advertising, engagement, commerce, product development, manufacturing, and corporate functions A simplified 4-stage framework for companies to start from scratch and build valuable use cases Perfect for executives in consumer-facing companies, corporate managers and leaders, business unit heads and management teams, The Digital Frontier is also an indispensable guide for digital non-natives trying to make sense of, and keep up with, the rapidly changing world around them.

In the 21st century, advancements in the digital world are bringing about rapid waves of change in organizational management. As such, it is increasingly imperative to discover ways for businesses to adapt to changes in the markets and seize various digital marketing opportunities. Improving Business Performance Through Innovation in the Digital Economy is an essential reference source for the latest research on the impact of digital computing. It investigates new economic and entrepreneurial approaches to enhancing community development. Featuring research on topics such as business ethics, mobile technology, and cyber security, this book is ideally designed for knowledge workers, business managers, executives, entrepreneurs, small and medium enterprise managers, academicians, researchers, students, and global leaders seeking coverage on the management of sustainable enterprises.

How might digital technology and notably smart technologies based on artificial intelligence (AI), learning analytics, robotics, and others transform education? This book explores such question. It focuses on how smart technologies currently change education in the classroom and the management of educational organisations and systems.

Addressing the big questions about how technological change is transforming economies and societies Rapid technological change—likely to accelerate as a consequence of the COVID-19 pandemic—is reshaping economies and how they grow. But change also causes disruption, creates winners and losers, and produces social stress. This book examines the challenges of digital transformation and suggests how creative policies can make it more productive and inclusive. Shifting Paradigms is the second book on technological change produced by a joint research project of the Brookings Institution and the Korea Development Institute. Contributors are experts from the United States, Europe, and Korea. The first volume, Growth in a Time of Change, was published by Brookings in February 2020. The book's underlying thesis is that the future is arriving faster than expected. Long-accepted paradigms about economic growth are changing as digital technologies transform markets and nearly every aspect of business and work. Change will only intensify with advances in artificial intelligence and other innovations. Investors, business leaders, workers, and public officials face many questions. Is rising market concentration inevitable with the new technologies or can their benefits be more widely shared? How can the promise of FinTech be captured while managing risks? Should workers fear the new automation? Are technology-driven shifts in business and work causing income inequality to rise? How should public policy respond? Shifting Paradigms addresses these questions in an engaging manner for anyone interested in understanding how the economic and social agenda is being transformed by today's winds of change.

The purpose of this book is to provide an overview of the new industrial revolution: the "Industry 4.0." Globalization and competitiveness are forcing companies to review and improve their production processes. Industry 4.0 is a revolution that involves many different sectors and is still evolving. It represents the integration of tools already used in the past (big data, cloud, robot, 3D printing, simulation, etc.) that are now connected to a smart network by transmitting digital data at high speeds. The implementation of a 4.0 system represents a huge change for companies, which are faced with big investments. The idea of the book is to present practices, challenges, and opportunities related to the Industry 4.0. This book is intended to be a useful resource for anyone who deals with this issue.

"The objective is to contribute to management theory and assist practitioners and researchers in addressing and managing digital transformation"--

'Its focus is the major theme of digital innovation and it tries to go beyond the hype associated with much of the discussion of this important area … The discussion in the book stresses the need to move our thinking about innovation beyond the level of enterprise to consider ecosystems and complementary assets … Overall this is a useful book, not least because in addition to opening up key lines for further research enquiry the book also has a strong international flavour with contributions from a wide and diverse set of contexts.'International Journal of Innovation ManagementThere is no doubt that digital technologies have the potential for disruptive innovation in a wide range of sectors, both in manufacturing and services, and the commercial and social domains. However, popular commentaries on the potential of digital innovation to disrupt have suffered from two extreme positions: either, simplistic technological determinism, often promoted by technology vendors, claiming that the impending widespread automation of products and services will provide step-changes in productivity and new products and services; or alternatively, very high-level broad discussions of business model innovation in traditional sectors, private and public. However, the impacts will not be universal, and the outcomes will be highly-differentiated. More fundamentally, neither a narrow technological perspective or broad business view adequately captures the appropriate level of granularity necessary to understand the potential and challenges presented by digital innovation. In this book, Digital Disruptive Innovation, we apply innovation concepts, models and research to provide greater insights into strategies for, and management of, digital innovation.

Industrial revolutions have impacted both, manufacturing and service. From the steam engine to digital automated production, the industrial revolutions have conduced significant changes in operations and supply chain management (SCM) processes. Swift changes in manufacturing and service systems have led to phenomenal improvements in productivity. The fast-paced environment brings new challenges and opportunities for the companies that are associated with the adaptation to the new concepts such as Internet of Things (IoT) and Cyber Physical Systems, artificial intelligence (AI), robotics, cyber security, data analytics, block chain and cloud technology. These emerging technologies facilitated and expedited the birth of Logistics 4.0. Industrial Revolution 4.0 initiatives in SCM has attracted stakeholders’ attentions due to it is ability to empower using a set of technologies together that helps to execute more efficient production and distribution systems. This initiative has been called Logistics 4.0 of the fourth Industrial Revolution in SCM due to its high potential. Connecting entities, machines, physical items and enterprise resources to each other by using sensors, devices and the internet along the supply chains are the main attributes of Logistics 4.0. IoT enables customers to make more suitable and valuable decisions due to the data-driven structure of the Industry 4.0 paradigm. Besides that, the system’s ability of gathering and analyzing information about the environment at any given time and adapting itself to the rapid changes add significant value to the SCM processes. In this peer-reviewed book, experts from all over the world, in the field present a conceptual framework for Logistics 4.0 and provide examples for usage of Industry 4.0 tools in SCM. This book is a work that will be beneficial for both practitioners and students and academicians, as it covers the theoretical framework, on the one hand, and includes examples of practice and real world.