Many marketers fear that the field's time-worn principles are losing touch with today's realities. "Does Marketing Need Reform?" collects the insights of a select group of leading marketing thinkers and practitioners who are committed to restoring marketing's timeless values. The book sets the agenda for a new generation of marketing principles. As the editors note in their introduction; "Marketing is a powerful force backed up by huge resources. It must be entrusted only to those with the wisdom to use it well." The contributors seek to understand and explain how and why marketing has veered significantly off course in order to steer it back in the right direction. The concepts and perspectives presented in this book will inspire a renewed commitment to the highest ideals of marketing - serving customers individually and society as a whole by synergistically aligning company, customer, and social interests.

Agility: Management Principles for a Volatile World is required reading for anyone managing individuals in small to medium-sized businesses, large corporations, non-profit organizations, and government offices. Now is an opportune time for managers to become more agile and shift their position from one of planning, organizing, staffing, directing, or controlling to one of being a curator, architect, conductor, humanist, advocate, and pioneer. To help the reader increase their self-awareness Agility provides a list of principles, questions, and exercises.

With a huge proportion of any organization’s expenditure invested in human resources and economic pressures demanding that companies become leaner than ever, it has never been more important for HR professionals to think and act strategically to turn their people planning into profit. Focusing on HR as a key driver of competitive advantage and sustainable success, HR Strategy, second edition, demonstrates how to create a winning human resource strategy by predicting the results you expect to see and developing a workable, measurable plan for managing human capital. All of this requires an ability to tap into the needs of individual employees to unleash their maximum value. This concise, easy-to-read text takes a practical, how-to approach, covering both the wide-angle theory and the day-to-day practice. This new edition includes: Updated case studies to demonstrate how strategies work in different organizational contexts Thorough revision throughout to incorporate the latest theories, developments, tools and measures Increased focus on the questions you need to ask about how your organization is configured, its values and principles, and what changes can be made from the ground up