"Franchising From The Inside Out" is a valuable resource for those people interested in buying a franchise. This book contains an in-depth explanation of the entire franchise process including how to choose and evaluate a franchise opportunity and detailing the important questions to ask before making that final decision. There are also chapters for franchisees and franchisors currently involved in the franchise industry. The chapters on "Negotiating The Franchise Agreement", "The Laws of Franchising" and "The Secrets to Success " represent examples of the practical advice this book contains.

A great resource for both prospective franchisees and franchisers, this book explains in detail what the franchise system entails and the precise benefits it offers to both parties. You will learn franchising advantages and disadvantages, how to develop or purchase a winning concept, how to choose a business franchise that fits your personal style and financial goals, how to develop forecasts and budgets, and how to estimate startup costs. The book also covers managing daily operations, attracting and keeping customers, hiring employees and training staff, securing financing, legal agreements, offerings, markets, real estate, cost control, marketing, international franchising, as well as federal and state franchise regulations. Atlantic Publishing is a small, independent publishing company based in Ocala, Florida. Founded over twenty years ago in the company president's garage, Atlantic Publishing has grown to become a renowned resource for non-fiction books. Today, over 450 titles are in print covering subjects such as small business, healthy living, management, finance, careers, and real estate. Atlantic Publishing prides itself on producing award winning, high-quality manuals that give readers up-to-date, pertinent information, real-world examples, and case studies with expert advice. Every book has resources, contact information, and web sites of the products or companies discussed.

Michael E. Gerber, author of the #1 most successful business book ever, The E-Myth, calls Take the Fear Out of Franchising a "great book" that is "a must for any prospective franchisee or franchisor." Written by one of the world's foremost authorities on franchising, Dr. John P. Hayes, Take the Fear Out of Franchising gets right to the nub of what's really important about buying, owning and operating a franchise. Many people who consider buying a franchise never do because they get stuck in the process. That's fear! Sadly, people often get stuck over points of little or no consequence, says Dr. Hayes, and that's because they fall into the trap of investigating franchising as an industry. He says that process forces people to concentrate on the wrong points of information and it is mostly a waste of time. It creates more fear and ultimately immobilizes people. Dr. Hayes introduces readers to five franchise tenets that explain why franchising works. He points out that while franchising is a fabulous methodology that has created countless millionaires, it's not foolproof, and it will not work for everyone. He then shows readers how to know if franchising will work for them, and he teaches readers how to investigate franchise opportunities by looking at the only data that really matters! Franchise executive Joe Caruso says Take the Fear Out of Franchising is a "serious guide" to selecting a franchise. Tony Foley, vice president of Global Sales for United Franchise Group, says the book is a "step-by-step realistic guide on how to make one of the most important decisions of your life." And Joe Mancuso, founder of CEO Clubs International, says, "Rather than fear franchising, just read the book." Dr. Hayes is the Titus Chair for Franchise Leadership at Palm Beach Atlantic University in West Palm Beach, Florida. He directs the Titus Center for Franchise Studies and teaches the franchise curriculum in the Rinker School of Business.

"Every Pixar movie is connected. I explain how and possibly why." These are the words that began the detailed essay now known as "The Pixar Theory," which came out way back in 2013. It collected over 10 million views on Jon's blog alone, and was syndicated on Buzzfeed, Mashable, Huffpost, Entertainment Weekly, and more - generating over 100 million impressions and now translated into a dozen languages. Now, these thoughts and ideas first written by Jon Negroni have been fully realized inside this book, aptly named The Pixar Theory. In this book, you'll find an analysis of every single Pixar movie to date and how it tells a hidden story lurking behind these classic movies. You'll learn about how the toys of Toy Story secretly owe their existence to the events of The Incredibles. You'll learn about what truly happened to the civilization of cars from Cars before the events of WALL-E. And of course, you'll find out the possible truth for why "Boo" of Monsters Inc. is the most important Pixar character yet. Welcome to the Pixar Theory. Don't forget to fasten your imagination.

The inside scoop... for when you want more than the official line! So you dream of escaping the 9-to-5 rat race, starting your own business, and becoming your own boss, but you don't have a clue where to start. Opening a franchise-based business can lower your start-up costs and reduce the time, hassle, and risk associated with getting a new business operational. A franchise offers training, support, a proven business model, and the closest thing possible to a turnkey solution for achieving success. There are more than 3,000 different franchise opportunities in more than seventy-five industries, including packaging and shipping, tax preparation, maid service, fitness, car care, and more. Featuring exclusive, in-depth interviews with a wide range of franchising experts, this book gives you a first-hand perspective plus valuable tips and strategies for success. It provides the guidance you need to choose the right franchise, select a prime location, market your business, and get it up and running efficiently. You'll learn all about financing, essential business skills, hiring and managing employees, working with suppliers, and even preparing for your grand opening. This guide includes: Vital Information on things to look for when evaluating franchise opportunities--and where to look Insider Secrets from successful franchisors, franchisees, and franchise consultants Money-Saving Techniques such as using a franchise attorney to help you review the UFOC (Uniform Franchise Offering Circular) and finalize your Franchise Agreement The Scoop on the latest trends, plus profiles of the top twenty-five franchises in America Handy Worksheets to help you examine your goals and opportunities, evaluate financing options, develop a realistic business plan, and more

This practical guide provides an understanding of internal marketing and the seven components of an internal marketing strategy (IMS). Put simply, internal marketing is largely about the things people do within an organization that contribute to the achievement of the organization's overall purpose and success. By offering a balance of both theory and practice, Michael Dunmore shows the reader how to develop an IMS that integrates the whole organization and produces teams that can work together towards common goals and outcomes. In this way he shows how a strong internal marketing strategy can be critical to achieving and sustaining competitive advantage, as well as being a major driver of change and enhanced performance. Topics covered include: vision, mission and values of an organization; corporate strategy; processes and service standards; knowledge management; internal communication; HR strategy; and integrating internal and external marketing.

The magazine that helps career moms balance their personal and professional lives.

This is an astonishing collection of ideas, information, and instruction from one of the true pioneers of Massively-Multiplayer Online Role-Playing Games. MMOs from the Inside Out: The History, Design, Fun, and Art of Massively-Multiplayer Role-playing Games speaks to the designers and players of MMOs, taking it as axiomatic that such games are inspirational and boundless forces for good. The aim of this book is to enthuse an up-coming generation of designers, to inspire and educate players and designers-to-be, and to reinvigorate those already working in the field who might be wondering if it’s still all worthwhile. Playing MMOs is about fun, immersion, and identity. Creating MMOs is about imagination, expression, and art. MMOs are so packed with potential that today's examples are little more than small, pioneering colonies on the shore of a vast, uncharted continent. What wonders wait beyond the horizon? What treasures will explorers bring back to amaze us? MMOs from the Inside Out is for people with a spark of creativity: it pours gasoline on that spark. It: Explains what MMOs are, what they once were, and what they could – and should – become. Delves into why players play, and why designers design. Encourages, enthuses, enrages, engages, enlightens, envisions, and enchants. Doesn't tell you what to think, it tells you to think. What You Will Learn: Myriad ways to improve MMOs – and to decide for yourself whether these are improvements. What MMOs are; who plays them, and why. How MMOs became what they are, and what this means for what they will become. That you have it in you to make MMOs yourself. Whom This Book is For:MMOs from the Inside Out is a book for those who wish to know more about game design in general and MMO design in particular. It's for people who play MMOs, for people who design MMOs, and for people who study MMOs. It's for people with a yearning to see beyond the world around them and to make manifest the worlds of their imagination.

The ...on a Shoestring series helps small business owners grow their business imaginatively, effectively and without spending a fortune. Aimed at entrepreneurs with plenty of vision and commitment but not a lot of cash, each book is packed with ideas that really work, real-life examples, step-by-step advice and sources of further information. Franchising is a popular option for many people who want to run their own businesses. It's a way of benefiting from the branding and reputation of an established enterprise and striking out on on your own at the same time. This book helps you to build a successful franchise, by: Working out if franchising would suit you (and your business) Investigating the pros and cons Working out the costs involved in a franchise Researching possible franchise options: what to look out for Finding a potential franchise Finding potential franchisees Vetting candidates if you're franchising your business Investigating non-traditional options: social enterprises, workers' co-operatives, employee-owned businesses and charities Understanding the importance of the franchise agreement Knowing what to do if things go wrong