Companies with strong reputations are better able to attract customers, investors, and quality employees-and to survive crises that would destroy weaker firms. Fame and Fortune shows how to quantitatively measure your company's reputation, estimate its business value, and systematically enhance it over both the short- and long-term. First, you'll learn how to benchmark your firm's reputation against key rivals in six key areas, ranging from product quality to emotional appeal. Next, you'll discover that the winners of global reputation surveys get to the top by following a set of core principles through which they build visibility, distinctiveness, consistency, authenticity, and transparency. Then, starting from where you are now, you'll learn how to implement genuine corporate initiatives that strengthen two-way dialogue with all your stakeholders, and build the "reputational capital" you will need to succeed-and thrive. Why reputations matter: the proof, in cold, hard cash. Quantifying the "unquantifiable": the value of your corporate image. The reputation audit: discovering where you stand. Six key measures of your corporate reputation. Using the "Reputation Value Cycle" to your advantage. Creating a "virtuous circle" in which reputation enhances business corporate value. Making it real: the elements of trustworthiness. Building and communicating authenticity, consistency, and transparency. Standing apart from the crowd. Improving your visibility and your distinctiveness. How FedEx did it: lessons for your organization. Reputational best practices from a company built on trust. Create quantifiable business value by building your company's reputation. The definitive business reputation guide for every corporate officer, strategist, corporate communicator, and marketing professional How to audit your reputation-and benchmark your competitor An integrated approach that cuts across communications, strategy, marketing, and organization Techniques for strengthening your reputation with investors, customers, partners, regulators, citizens, and employees Includes detailed tools from the Reputation Institute's own StellarRep(r) model, the world's #1 reputation management toolkit Companies with great reputations do better on virtually every business metric. Now, you have unprecedented access to a roadmap for building the kind of reputation you need and deserve. Drawing on unsurpassed experience and the field's best research, two leading experts illuminate reputation management for executives, business communicators, marketers, and strategists alike. You'll first review the powerful business case for actively managing your reputation. Next, you'll realistically assess where you stand in areas ranging from product quality to financial strength, vision to social responsibility... discovering how to make the most of your strengths as you overcome your weaknesses. The authors show that to improve reputation, you have to improve visibility, distinctiveness, authenticity, transparency, and consistency throughout the enterprise-not just in traditional silos like PR, advertising, or IR! Want the powerful business value that arises from a world-class reputation? One book will show you how to get it: Fame and Fortune. "A strong reputation is an enduring source of competitive advantage. In Fame and Fortune, Fombrun and van Riel show how successful companies mobilize the support of employees, consumers, and investors to strengthen their reputational capital. An excellent read!" --Frederick W. Smith, Chairman, President & CEO, FedEx Corp.

Adam Morris, successful novelist and screenwriter, now in his late forties, remains the central character, but many of his contemporaries continue to feature in his life. These include the ambitious and endlessly scheming movie director Mike Clode, the Australian-born TV star Alan Parks, who now seems to front every other serious or semi-serious programme on the box, and Joyce Hadleigh, whose career on TV Alan has fostered, just as years earlier, at Cambridge, he fathered her child whom Dan Bradley, now a primary school headmaster in Wandsworth, raised as his own

A provocative look at the pursuit of material success and influential power from one of the twentieth century’s greatest spiritual teachers. “I want you to be rich in every possible way—material, psychological, spiritual. I want you to live the richest life that has ever been lived on the earth.”—Osho Fame, Fortune, and Ambition: What is the Real Meaning of Success? examines the symptoms and psychology of preoccupations with money and celebrity. Where does greed come from? Do values like competitiveness and ambition have a place in bringing innovation and positive change? Why do celebrities and the wealthy seem to have so much influence in the world? Is it true that money can’t buy happiness? These questions are tackled with a perspective that is thought-provoking, surprising—and particularly relevant to our troubled economic times. Osho challenges readers to examine and break free of the conditioned belief systems and prejudices that limit their capacity to enjoy life in all its richness. He has been described by the Sunday Times of London as one of the “1000 Makers of the 20th Century” and by Sunday Mid-Day (India) as one of the ten people—along with Gandhi, Nehru, and Buddha—who have changed the destiny of India. Since his death in 1990, the influence of his teachings continues to expand, reaching seekers of all ages in virtually every country of the world.

Church first ladies Jasmine Cox, Larson Bush, and Rachel Jackson Adams are back and battling it out again—this time on reality TV—in the latest collaboration between national bestselling and award-winning authors Victoria Christopher Murray and ReShonda Tate Billingsley. Jasmine Cox, Larson Bush, and Rachel Jackson Adams have been through a lot together—from fighting for their husbands to become the head of the American Baptist Coalition to getting mixed up in a terrible murder. Now the frenemies have found themselves the stars of First Ladies, a much anticipated new reality television show. Jasmine balks at the idea of airing her dirty laundry on national TV, but Rachel sees it as the perfect opportunity to take her brand to the next level. And if Rachel is in, so is Jasmine. All the cast members are women of God—how much drama can there be? Rachel and Jasmine know their own pasts are murky, but they’ll seem like choir girls when the secrets and sins of the others come to light. The two will once again have to form an unholy alliance to go up against these so-called Godly women who see the show as their chance to take them down—at any cost.

Adi Godrej * Ajay Piramal * Amit Chandra * Anu Aga * Hafeez Contractor * Harish Salve * Javed Akhtar * Jayant Sinha * Kavita Seth * Narayana Murthy * Dr Naresh Trehan * Rashesh Shah Twelve distinguished Indians who have achieved dizzying heights of success. What lies beyond material triumph for them? What is it that continues to motivate and sustain them? How much money do they think amounts to enough for individuals? What is their core philosophy of life that has helped them achieve what they have? What according to them is most important in life? From the author of the bestselling book Corporate Divas, this is another insightful and engaging read that answers the above questions and more. Sonia Golani delves deep into the minds and psyche of some of India’s doyens par excellence, and through a series of in-depth conversations, attempts to throw light on the measure of a life well lived. What after Money and Fame is riveting and uplifting, an indispensable resource for anyone striving to attain exceptional success and balance in their lives—for sustained accomplishments for themselves—as well as towards making a definite contribution to the nation.

This is a fascinating inside story about one prolific songwriter’s experience working for the famed Motown Records and directly with Motown’s founder Berry Gordy. It is an interesting look into the actual contracts between Mr. Gordy and his talented “family” of musicians told by one of the most famous songwriters of his time. If Motown didn’t grow to be the success it is today, Motown’s royalty contract—work-for-hire—compensation would be fair under the circumstances. The difficulty comes when Mr. Gordy’s success as a businessman exceeds every possible prediction. The FAME WITHOUT FORTUNE story begins in 1959 with Al Cleveland as a young man who makes the hard choice to leave his wife and children behind in order to chase his dreams of being a singer and a songwriter. It follows him through the trials of New York City and putting up with discrimination on the “Chitlin’ Circuit.” There he has an adulterous affair sending the final blow to his marriage. A short time later, he marries his second wife and Al’s big break seemed to come when he signed up with Motown Records under Berry Gordy. He was writing number-one songs for stars such as Smokey Robinson and Marvin Gaye. All along his fame grew, but he was not receiving pay for them. Instead he received headaches, heartaches, excuses, and IRS raids. He left Motown and toured with famous artists, but during that time, there was little room for a black songwriter to make a living. Al had to return to Motown to stay in the business.

Imagine private jets ready for an afternoon flight to New York City for a transcontinental shopping trip . . . luxury yachts circling the globe awaiting their owner's arrival . . . fully staffed but rarely visited vacation homes throughout the world. The rich live trouble free lives of graceful ease. Or do they? In Fables of Fortune, author Richard Watts pulls back the brocade curtain to reveal the precarious path of wanting more. As the advisor to the super rich, Watts reflects on the reality of wealth and a difficult and heartbreaking lesson: "The wealthiest person is not who has the most, but who needs the least." The successes and failures of life inspire the heartbeat of passion and self-actualization. Watts will challenge readers to reconsider key life questions of personal value and discover surprising new answers. Fables of Fortune reveals an honest, comparative, eye-opening analysis for any reader who believes wealth is a rose without thorns. Read on and gain perspective and appreciation for your own real fortune in life.

Blog Your Way to the Big Time Attract millions and make big money using success secrets from cyber superstars and blogging pros, including entertainment blogger Perez Hilton and Blogger.com's Taj Campbell. Learn how to build a noteworthy online identity, captivate the masses, and break into mainstream media-leveraging your creativity, not your bank account. Plus, discover how to immediately cash in on your online platform and new-found popularity! Create a custom, sticky blog site using free blogging services Transform your opinions, expertise, commentary, audio/video creations, and the like into your next paycheck Dare your audience to take notice with 101 proven blogging topics and subject matters Gain the competitive advantage using expert advice from the world's best known bloggers and blog experts Use original, innovative techniques and powerful tools to make your blog stand out Learn how to avoid the 10 most common blogger mistakes And more On the net, no topic is off limits. Share your opinions, thoughts, commentary, audio/video creations, and expertise to build your online presence and launch yourself into stardom!

Los Angeles Times Bestseller For fans of Jenny Lawson, Sarah Colonna, and Lena Dunham, an acutely-observed and hilarious take on what happens when life doesn’t end up quite as you’d expected. “Gloriously smart, deeply funny, and nakedly vulnerable … I laughed. I cried. I thanked my lucky stars I didn’t ever have a threesome with co-workers in the Netherlands. But most of all, I fell in love with Lauren Weedman and the raw and complicated truths she so honestly explores on every page.” —Cheryl Strayed, author of the New York Times bestseller Wild Lauren Weedman is not okay. She’s living what should be the good life in sunny Los Angeles. After a gig as a correspondent on The Daily Show with Jon Stewart, she scored parts in blockbuster movies, which led to memorable recurring roles on HBO’s Hung and Looking. She had a loving husband and an adorable baby boy. In these comedic essays, Weedman turns a piercingly observant, darkly funny lens on the ways her life is actually Not Okay. She tells the story of her husband’s affair with their babysitter, her first and only threesome, a tattoo gone horribly awry, and how the birth of her son caused mama drama with her own mother and birth mother, all with laugh-out-loud wit and a powerful undercurrent of vulnerability that pulls off a stunning balance between comedy and tragedy.

When destiny called, she pressed 1 for more options With the name Robyn Fortune, shouldn't luck be a sure thing? Instead, black clouds love me. All I did was show up at a family bar mitzvah and cue lightning . . . this huge storm blew in. My mom announced she was leaving my dad and moving in with me. (Perfect! More competition on JDate.) I found out my boss planned to fire me. (Help wanted: Be the exclusive makeup artist for a two-faced network news star.) My ex's gambling debts left me near bankruptcy. (Please buy our wedding gifts on craigslist.) But, good news. I was offered money to date a man who had worse luck than me. (Dear Visa, I hope you appreciate that I said yes.) If not for my friend Rachel, I would have chickened out. Instead, I went to his apartment, spotted an old photo, and realized it was HIM! The boy I was mad for in college but never got to meet. And get this! Turns out our paths had been crossing since birth. Coincidence or karma? Our finagling families wouldn't talk . . . until the day destiny sent me on a wild ride that became my long lost spiritual journey. Ladies, take my advice. When fate knocks, answer the damn door!