Companies with strong reputations are better able to attract customers, investors, and quality employees-and to survive crises that would destroy weaker firms. Fame and Fortune shows how to quantitatively measure your company's reputation, estimate its business value, and systematically enhance it over both the short- and long-term. First, you'll learn how to benchmark your firm's reputation against key rivals in six key areas, ranging from product quality to emotional appeal. Next, you'll discover that the winners of global reputation surveys get to the top by following a set of core principles through which they build visibility, distinctiveness, consistency, authenticity, and transparency. Then, starting from where you are now, you'll learn how to implement genuine corporate initiatives that strengthen two-way dialogue with all your stakeholders, and build the "reputational capital" you will need to succeed-and thrive. Why reputations matter: the proof, in cold, hard cash. Quantifying the "unquantifiable": the value of your corporate image. The reputation audit: discovering where you stand. Six key measures of your corporate reputation. Using the "Reputation Value Cycle" to your advantage. Creating a "virtuous circle" in which reputation enhances business corporate value. Making it real: the elements of trustworthiness. Building and communicating authenticity, consistency, and transparency. Standing apart from the crowd. Improving your visibility and your distinctiveness. How FedEx did it: lessons for your organization. Reputational best practices from a company built on trust. Create quantifiable business value by building your company's reputation. The definitive business reputation guide for every corporate officer, strategist, corporate communicator, and marketing professional How to audit your reputation-and benchmark your competitor An integrated approach that cuts across communications, strategy, marketing, and organization Techniques for strengthening your reputation with investors, customers, partners, regulators, citizens, and employees Includes detailed tools from the Reputation Institute's own StellarRep(r) model, the world's #1 reputation management toolkit Companies with great reputations do better on virtually every business metric. Now, you have unprecedented access to a roadmap for building the kind of reputation you need and deserve. Drawing on unsurpassed experience and the field's best research, two leading experts illuminate reputation management for executives, business communicators, marketers, and strategists alike. You'll first review the powerful business case for actively managing your reputation. Next, you'll realistically assess where you stand in areas ranging from product quality to financial strength, vision to social responsibility... discovering how to make the most of your strengths as you overcome your weaknesses. The authors show that to improve reputation, you have to improve visibility, distinctiveness, authenticity, transparency, and consistency throughout the enterprise-not just in traditional silos like PR, advertising, or IR! Want the powerful business value that arises from a world-class reputation? One book will show you how to get it: Fame and Fortune. "A strong reputation is an enduring source of competitive advantage. In Fame and Fortune, Fombrun and van Riel show how successful companies mobilize the support of employees, consumers, and investors to strengthen their reputational capital. An excellent read!" --Frederick W. Smith, Chairman, President & CEO, FedEx Corp.

Adam Morris, successful novelist and screenwriter, now in his late forties, remains the central character, but many of his contemporaries continue to feature in his life. These include the ambitious and endlessly scheming movie director Mike Clode, the Australian-born TV star Alan Parks, who now seems to front every other serious or semi-serious programme on the box, and Joyce Hadleigh, whose career on TV Alan has fostered, just as years earlier, at Cambridge, he fathered her child whom Dan Bradley, now a primary school headmaster in Wandsworth, raised as his own

Church first ladies Jasmine Cox, Larson Bush, and Rachel Jackson Adams are back and battling it out again—this time on reality TV—in the latest collaboration between national bestselling and award-winning authors Victoria Christopher Murray and ReShonda Tate Billingsley. Jasmine Cox, Larson Bush, and Rachel Jackson Adams have been through a lot together—from fighting for their husbands to become the head of the American Baptist Coalition to getting mixed up in a terrible murder. Now the frenemies have found themselves the stars of First Ladies, a much anticipated new reality television show. Jasmine balks at the idea of airing her dirty laundry on national TV, but Rachel sees it as the perfect opportunity to take her brand to the next level. And if Rachel is in, so is Jasmine. All the cast members are women of God—how much drama can there be? Rachel and Jasmine know their own pasts are murky, but they’ll seem like choir girls when the secrets and sins of the others come to light. The two will once again have to form an unholy alliance to go up against these so-called Godly women who see the show as their chance to take them down—at any cost.

A provocative look at the pursuit of material success and influential power from one of the twentieth century’s greatest spiritual teachers. “I want you to be rich in every possible way—material, psychological, spiritual. I want you to live the richest life that has ever been lived on the earth.”—Osho Fame, Fortune, and Ambition: What is the Real Meaning of Success? examines the symptoms and psychology of preoccupations with money and celebrity. Where does greed come from? Do values like competitiveness and ambition have a place in bringing innovation and positive change? Why do celebrities and the wealthy seem to have so much influence in the world? Is it true that money can’t buy happiness? These questions are tackled with a perspective that is thought-provoking, surprising—and particularly relevant to our troubled economic times. Osho challenges readers to examine and break free of the conditioned belief systems and prejudices that limit their capacity to enjoy life in all its richness. He has been described by the Sunday Times of London as one of the “1000 Makers of the 20th Century” and by Sunday Mid-Day (India) as one of the ten people—along with Gandhi, Nehru, and Buddha—who have changed the destiny of India. Since his death in 1990, the influence of his teachings continues to expand, reaching seekers of all ages in virtually every country of the world.

A humorous and pithy guide to the craft of writing a screenplay and the business of being a screenwriter. Seeing your name on the silver screen beneath the words "Written By" is a moment most writers only dream of. But for those daring and talented few, brave enough to take their hopes to Hollywood, there are clear and tangible steps to achieve that goal if one knows the path. The Aspiring Screenwriter's Dirty Lowdown Guide to Fame and Fortune provides that path. And Andy Rose has walked it. With years of experience with every major film studio and network, and dozens of successful screenplays, Andy knows the business. He’s here to debunk the big screen and teach you how to write a blockbuster screenplay and equally important, how to sell it. Andy has worked with the best: Ron Howard, Tom Hanks, David Geffen, and Jeff Katzenberg to name a few. He has filled this book with real life examples to learn from including contracts, screenplays, treatments, press, and more. For anyone who’s ever dreamed of writing a screenplay, for anyone who’s wondered how to sell one, this is a must read.

There is, perhaps, no better time than now to go back to the basics. The world has become so chaotic, so out of control, yet with everything that has changed, the desire for fame and fortune will always remain constant. Whether you want to have more money, uncover your true purpose so you can help others, look and feel better, or attract true love, it's now time for you to claim your share. The basics, so simple yet profound, are exactly what Baltasar Gracian Morales has laid out for us in this book. The Lost Secrets of Fame and Fortune contains over 300 maxims for getting - and keeping - everything you desire. The keeping is just as important as the getting. We have all witnessed too many people achieve their dreams, have it all, then lose everything as quickly as a sandcastle when the tide comes in. This is NOT the Law of Attraction, and this is NOT the Secret. These are real, actionable, practicable secrets of how to get your share of the fame and fortune you deserve. You can get MORE out of your life. Don't wait, the time to start putting this life-changing principles into action is now!

Gray's Anatomy is probably one of the most iconic scientific books ever published: an illustrated textbook of anatomy that is still a household name 150 years since its first edition, known for its rigorously scientific text, and masterful illustrations as beautiful as they are detailed. The Making of Mr Gray's Anatomy tells the story of the creation of this remarkable book, and the individuals who made it happen: Henry Gray, the bright and ambitious physiologist, poised for medical fame and fortune, who was the book's author; Carter, the brilliant young illustrator, lacking Gray's social advantages, shy and inclined to religious introspection; and the publishers - Parkers, father and son, the father eager to employ new technology, the son part of a lively circle of intellectuals. It is the story of changing attitudes in the mid-19th century; of the social impact of science, the changing status of medicine; of poverty and class; of craftsmanship and technology. And it all unfolds in the atmospheric milieu of Victorian London - taking the reader from the smart townhouses of Belgravia, to the dissection room of St George's Hospital, and to the workhouses and mortuaries where we meet the friendless poor who would ultimately be immortalised in Carter's engravings. Alongside the story of the making of the book itself, Ruth Richardson reflects on what made Gray's Anatomy such a unique intellectual, artistic, and cultural achievement - how it represented a summation of a long half century's blossoming of anatomical knowledge and exploration, and how it appeared just at the right time to become the 'Doctor's Bible' for generations of medics to follow.

With decades of experience on the front lines of law, politics and women’s issues, nine-time author and nationally syndicated columnist Susan Estrich has seen it all. The polarization and upsets in America today rarely surprise her, often seeming like a never-ending bad reality show. But nevertheless, she is relentless in confronting those in power and demanding more from our leaders. In this collection of her 2019 columns, Estrich takes on large-scale issues such as the Mueller report, those under the Me Too microscope, the 2020 presidential race, and President Donald Trump’s impeachment, and articulates them in a personal, relatable manner. Even more impactful are her columns about life, in which she brings readers into her world with refreshing honesty and vulnerability.

This is a fascinating inside story about one prolific songwriter’s experience working for the famed Motown Records and directly with Motown’s founder Berry Gordy. It is an interesting look into the actual contracts between Mr. Gordy and his talented “family” of musicians told by one of the most famous songwriters of his time. If Motown didn’t grow to be the success it is today, Motown’s royalty contract—work-for-hire—compensation would be fair under the circumstances. The difficulty comes when Mr. Gordy’s success as a businessman exceeds every possible prediction. The FAME WITHOUT FORTUNE story begins in 1959 with Al Cleveland as a young man who makes the hard choice to leave his wife and children behind in order to chase his dreams of being a singer and a songwriter. It follows him through the trials of New York City and putting up with discrimination on the “Chitlin’ Circuit.” There he has an adulterous affair sending the final blow to his marriage. A short time later, he marries his second wife and Al’s big break seemed to come when he signed up with Motown Records under Berry Gordy. He was writing number-one songs for stars such as Smokey Robinson and Marvin Gaye. All along his fame grew, but he was not receiving pay for them. Instead he received headaches, heartaches, excuses, and IRS raids. He left Motown and toured with famous artists, but during that time, there was little room for a black songwriter to make a living. Al had to return to Motown to stay in the business.