Profiles the history and individual teams of the Pac-10 football conference.

Profiles the history and individual teams of the Pac-10 football conference.

The Pac-10 basketball conference consists of UCLA, Washington State, Oregon, USC, University of Arizona, Stanford, University of Washington, University of California, Oregon State, and Arizona State. It is a successful conference and UCLA, with eleven national titles, holds the current record for most NCAA division-I championships. Basketball in the Pac-10 Conference is packed with a wealth of fascinating information and statistics about one of the nation’s most popular sports and most successful college conferences, including conference history; teams and mascots; player and coach profiles; conference rivalries; and important game and tournament highlights.

In The Fifty-Year Seduction, Keith Dunnavant shows how television helped shape the modern sport--on and off the field. For more than a half century, television has played a primary role in securing college football's place as one of America's most popular spectator sports. But it has also been the common denominator in the sport's rise as a big business. Television, which multiplied the number of people who cared about the game, simultaneously increased the stakes. The colleges, who once feared television's ability to create free tickets, gradually became addicted to its charms. Through the years, the medium manufactured money, greed, dependence, and envy; altered the recruiting process, eventually forcing the colleges to compete with the irresistible force of National Football League riches; aided the National Collegiate Athletic Association's explosion from impotent union to massive bureaucracy; manipulated the rise and fall of the College Football Association; fomented the realignment of conferences; and seized control of the post-season bowl games, including the formation of the lucrative and controversial Bowl Championship Series. In painstaking detail, the author chronicles five decades of tension and conflict, from the 1951 television dispute that empowered the modern NCAA to the inevitable backlash, culminating with the landmark Supreme Court decision that set the stage for the conference-swapping machinations of the 1990s and beyond.

Now, with this book fans can find out whos on top as a team of blue ribbon athletes, coaches, and journalists in the field come together to choose their favourites. With the tremendous increasing popularity of college football a devoted and large audience of college football lovers are sure to embrace this book for themselves and give as a gift to friends and family alike.

"I know that I'll be evaluated in Seattle with wins and losses, as that is the nature of my profession for the last thirty-five years. But our record will not be what motivates me. Years ago I was asked, 'Pete, which is better: winning or competing?' My response was instantaneous: 'Competing. . . because it lasts longer.'" Pete Carroll is one of the most successful coaches in football today. As the head coach at USC, he brought the Trojans back to national prominence, amassing a 97-19 record over nine seasons. Now he shares the championship-winning philosophy that led USC to seven straight Pac-10 titles. This same mind-set and culture will shape his program as he returns to the NFL to coach the Seattle Seahawks. Carroll developed his unique coaching style by trial and error over his career. He learned that you get better results by teaching instead of screaming, and by helping players grow as people, not just on the field. He learned that an upbeat, energetic atmosphere in the locker room can coexist with an unstoppable competitive drive. He learned why you should stop worrying about your opponents, why you should always act as if the whole world is watching, and many other contrarian insights. Carroll shows us how the Win Forever philosophy really works, both in NCAA Division I competition and in the NFL. He reveals how his recruiting strategies, training routines, and game-day rituals preserve a team's culture year after year, during championship seasons and disappointing seasons alike. Win Forever is about more than winning football games; it's about maximizing your potential in every aspect of your life. Carroll has taught business leaders facing tough challenges. He has helped troubled kids on the streets of Los Angeles through his foundation A Better LA. His words are true in any situation: "If you want to win forever, always compete."

With traditions, records, and Bruins lore, this lively, detailed book explores the personalities, events, and facts every UCLA fan should know--from the hardwood to the hard courts, the gridiron, the diamond, and beyond. It contains crucial information such as important dates, behind-the-scenes tales, memorable moments, and outstanding achievements by legends like Kareem Abdul-Jabbar, Troy Aikman, Jackie Robinson, Bill Walton, Russell Westbrook, and more. Whether you were there for the glory days of John Wooden or are a more recent fan of Josh Rosen, this is the ultimate resource guide for all Bruins faithful.