Apply universally accepted cinematic techniques to your Flash projects to improve the storytelling quotient in your entertainment, advertising (branding), and educational media. A defined focus on the concepts and techniques for production from story reels to the final project delivers valuable insights, time-saving practical tips, and hands-on techniques for great visual stories. Extensive illustration, step-by-step instruction, and practical exercises provide a hands-on perspective. Explore the concepts and principles of visual components used in stories so you are fluent in the use of space, line, color, and movement in communicating emotion and meaning. Apply traditional cinematography techniques into the Flash workspace with virtual camera movements, simulated 3d spaces, lighting techniques, and character animation. Add interactivity using ActionScript to enhance audience participation.

Apply universally accepted cinematic techniques to your Flash projects to improve the storytelling quotient in your entertainment, advertising (branding), and educational media. A defined focus on the concepts and techniques for production from story reels to the final project delivers valuable insights, time-saving practical tips, and hands-on techniques for great visual stories. Extensive illustration, step-by-step instruction, and practical exercises provide a hands-on perspective. Explore the concepts and principles of visual components used in stories so you are fluent in the use of space, line, color, and movement in communicating emotion and meaning. Apply traditional cinematography techniques into the Flash workspace with virtual camera movements, simulated 3d spaces, lighting techniques, and character animation. Add interactivity using ActionScript to enhance audience participation.

Apply universally accepted cinematic techniques to your Flash projects to improve the storytelling quotient in your entertainment, advertising (branding), and educational media. A defined focus on the concepts and techniques for production from story reels to the final project delivers valuable insights, time-saving practical tips, and hands-on techniques for great visual stories. Extensive illustration, step-by-step instruction, and practical exercises provide a hands-on perspective. Explore the concepts and principles of visual components used in stories so you are fluent in the use of space, line, color, and movement in communicating emotion and meaning. Apply traditional cinematography techniques into the Flash workspace with virtual camera movements, simulated 3d spaces, lighting techniques, and character animation. Add interactivity using ActionScript to enhance audience participation.

Photographic lighting can sometimes seem to be all about the toys. While it is important to cover types of lighting equipment, it is also important to understand how to make the right decisions about putting the equipment to use in the kinds of situations photographers encounter every day. Employing a simplified approach, ample before, during and after shots and a five-session presentation exploring different lighting challenges, Off-Camera Flash will help readers achieve fantastic, professional results.

Professionals and advanced-level amateurs seeking to push the envelope and enhance the creativity of their shots are shown how to add mood and manipulate color in their images with this guide. Using a technique known as off-camera flash, digital photographers discover how to alter a viewer’s perception through the use of shadows to mask certain details or to draw attention to a specific feature with a simple beam of light. From a survey of the gear required to create these effects and a detailed description of how the basic techniques are executed to more challenging instruction such as close-up techniques, on-location portraiture, black-and-white photography, and capturing motion, this handbook offers digital photographers step-by-step directions for picking up the tips and tricks to set their work apart.

"Acclaimed photographer an photo-educator Neil van Niekerk presents a revised and fully updated edition of his popular guide to using on-camera flash. With these simple techniques you'll be able to enhance the existing light, flatter your subjects, work more quickly, and minimize postproduction corrections by getting better images straight from the camera,"--page [4] of cover.

This guide opens with in-camera flash basics, then moves to topics such asxposure flash readings, detachable units, flash guide numbers, bounce flash,nd fill flash, then covers advanced methods for using off-camera flash,lash brackets, power packs, remote triggering, and other techniques.

Shooting with any kind of flash - whether it's a simple light on your camera, a remotely-triggered unit, or a complete studio setup - completely changes the photographic experience. No longer do you simply need to be aware of light; now you need to know how to shape it to your own ends. The Flash Photography Field Guide, small enough to be taken on the most arduous shoot, will show you exactly how to do this, whether you're shooting models in a studio, live sports events, or something as personal and special as your friend's wedding. This book covers the details of setting up and using modern TTL flash systems, and the creative and technical choices you'll come across, from syncing the flash with the camera to modifying the quality of the light.