Dr. Kenny's Revolutionary New Book reveals the Inside Secrets of Right Brain Research... Get Inside the Mind of Your Target Audience. Learn how to access and leverage the critical emotional needs that cause consumers to choose one brand over another, access that traditional research cannot reveal. Emotional needs drive behavior. The Right Brain Way takes this powerful concept and details a proven methodology for uncovering the needs that motivate people to buy a product or a brand. Whether your objective is to increase market share or to gain a better understanding of your customers, The Right Brain Way reveals the intrinsic links between consumers' emotions and their wallets. The Right Brain Way is a must read for organizational leaders, business owners and top executives. This landmark book opens the vault on 51 years of Right Brain Research, bringing to light detailed proprietary insights previously available only to clients. The Right Brain Way will help you understand the power of emotion and how to access and leverage the key motivational drivers you need to differentiate your brand, establish the right strategy, optimize your messaging and gain a clear competitive advantage.

With hundreds of Microsoft Office templates and a custom created "Business Analysis System" that is used worldwide, "Recession Proofing Your Business" is a book that focuses on preparing for an imminent economic decline. The book's practical messages, and tools are understandable and and can be immediately applied in your own small business. Written by Frank Vickers, a small business owner with 35 years of corporate and small business consulting experience.

With over 325 Microsoft Office templates and a Business Analysis System that is used worldwide, The Dynamic Small Business Manager-Second Edition is a book that focuses on increasing profits and eliminating day-to-day cash flow worries. The book's practical messages, and tools are understandable and and can be immediately applied in your own small business. Written by Frank Vickers, a small business owner with 35 years of small business consulting experience.

The biggest barrier all entrepreneurs face is the insurmountable number of problems their business has, coupled with the lack of time to find solutions to them all. They are trapped in the mindset that in order to be successful they must do everything. When in reality, they only need to do the one thing that will make the most impact in moving their business towards profitability.Healthcare professionals often think they're ill-equipped to operate their business, when in reality, they are the best suited for this role because of their background. Healthcare professionals have the training to assess, diagnose, and treat patients to help them reach their wellness goals and those are the same skills needed to operate a successful business. A business is like a patient, you just have to treat it that way!Fix This Next for Healthcare Providers gives healthcare entrepreneurs a diagnostic assessment tool, the Healthcare Hierarchy of Needs, that can help them identify their business's diagnosis. Once the diagnosis has been determined, they can design a treatment plan for their business, just like they would with a patient. With this plan in place, they will be able to ensure accountability and work in a deliberate and focused way to achieve their desired outcome.In order to move your practice forward, you must address the right problem at the right time. Not all the problems, all the time! You don't need to ditch your life to design the practice of your dreams.

"Advice, exercises, and real-world examples for small-business owners and self-employed artists for establishing solid business practices, growing and expanding, and troubleshooting problems. Addresses finding, marketing to, and keeping customers; working with staff and vendors; strategic planning, goal setting, and brand building; and taking time to celebrate"--Provided by publisher.

Do you need to build your business capacity in these uncertain times? If you are ready, to drastically improve your quality of life and bottom line read Melinda Emerson's new book Fix Your Business to learn her 12 Ps of Running a Successful Business. She will lead you through clarifying your purpose, fixing your people problems, making your business more profitable, what you should be measuring in your business, and building your sales process. You'll walk away with a new strategic plan to help you build or reinvent a thriving enterprise.

From old-fashioned bricks-and-mortars to cutting-edge startups, businesses are moving into uncharted territory as they determine how to move from an analog past to a digital future effectively. How can you make sure not to leave human instinct behind? Businesses are leaving behind traditional meetings in favor of virtual ones, transitioning from surveys and studies to analytics and algorithms. The startling and often unacknowledged truth is that?the promise of digital transformation can only be realized when we find a way to balance it with the promise of people.?In the end, it’s the people that matter, and companies must never forget the soul that drives them. In Restoring the Soul of Business, business leader Rishad Tobaccowala?teaches you to: Understand how to unleash the significant benefit that can be realized by combining emotion and data, human and machine, analog and digital. Spot the warning signs of data-blinded companies: cold cultures with little human interaction, poor innovation stemming from discouraged employees who don’t contribute ideas, and poor customer service due to automated, robotic processes. Explore how organizations of various sizes and from different industries have successfully reoriented their thinking on how to fuse technology and humanity. Gain skills to become an expert in connections critical to growth and success, including the connection between being creative and using technology. Everyone working in an organization will find penetrating observations and guidance about how and why establishing the proper balance between human intuition and creativity and data-driven insights can lead to increased revenue, profitability, retention—and even joy—in their careers and business. Restoring the Soul of Business provides practical tools and techniques that every organization can and should implement, and challenges you to move forward with the kind of balance that capitalizes transformation and produces one great success after another.

“Evan consumes so much content and then knows how to DJ it to inspire people.” —Gary Vaynerchuk, New York Times bestselling author of #AskGaryVee and Jab, Jab, Jab, Right Hook In this bold and empowering guide, entrepreneur and social media sensation Evan Carmichael shares the secret to turbo-charging your path to success on your own terms. With thought-provoking questions and inspiring, instructive examples, Your One Word will help you nail down your personal mottos - the word that captures your purpose and passion. With this operating philosophy in hand, you will then learn how to leverage this powerful tool to create the business and future of your dreams. Aimed at entrepreneurs as well as intrapreneurs, managers, and anyone else who wants to achieve success in a powerfully meaningful way, Your One Word more than just a useful tool. It's also an inspiring and enlightening read.

Author of cult classics The Pumpkin Plan and The Toilet Paper Entrepreneur offers a simple, counterintuitive cash management solution that will help small businesses break out of the doom spiral and achieve instant profitability. Conventional accounting uses the logical (albeit, flawed) formula: Sales - Expenses = Profit. The problem is, businesses are run by humans, and humans aren't always logical. Serial entrepreneur Mike Michalowicz has developed a behavioral approach to accounting to flip the formula: Sales - Profit = Expenses. Just as the most effective weight loss strategy is to limit portions by using smaller plates, Michalowicz shows that by taking profit first and apportioning only what remains for expenses, entrepreneurs will transform their businesses from cash-eating monsters to profitable cash cows. Using Michalowicz's Profit First system, readers will learn that: · Following 4 simple principles can simplify accounting and make it easier to manage a profitable business by looking at bank account balances. · A small, profitable business can be worth much more than a large business surviving on its top line. · Businesses that attain early and sustained profitability have a better shot at achieving long-term growth. With dozens of case studies, practical, step-by-step advice, and his signature sense of humor, Michalowicz has the game-changing roadmap for any entrepreneur to make money they always dreamed of.

Ten years after the worldwide bestseller Good to Great, Jim Collins returns withanother groundbreaking work, this time to ask: why do some companies thrive inuncertainty, even chaos, and others do not? Based on nine years of research,buttressed by rigorous analysis and infused with engaging stories, Collins andhis colleague Morten Hansen enumerate the principles for building a truly greatenterprise in unpredictable, tumultuous and fast-moving times. This book isclassic Collins: contrarian, data-driven and uplifting.