Sections 1-2. Keyword Index.--Section 3. Personal author index.--Section 4. Corporate author index.-- Section 5. Contract/grant number index, NTIS order/report number index 1-E.--Section 6. NTIS order/report number index F-Z.

Advancement of telecommunications and information infrastructure occurs largely through private investment. The government affects the rate and direction of this progress through regulation and public investment. This book presents a range of positions and perspectives on those two classes of policy mechanism, providing a succinct analysis followed by papers prepared by experts in telecommunications policy and applications.

This book examines issues and implications of digital and social media marketing for emerging markets. These markets necessitate substantial adaptations of developed theories and approaches employed in the Western world. The book investigates problems specific to emerging markets, while identifying new theoretical constructs and practical applications of digital marketing. It addresses topics such as electronic word of mouth (eWOM), demographic differences in digital marketing, mobile marketing, search engine advertising, among others. A radical increase in both temporal and geographical reach is empowering consumers to exert influence on brands, products, and services. Information and Communication Technologies (ICTs) and digital media are having a significant impact on the way people communicate and fulfil their socio-economic, emotional and material needs. These technologies are also being harnessed by businesses for various purposes including distribution and selling of goods, retailing of consumer services, customer relationship management, and influencing consumer behaviour by employing digital marketing practices. This book considers this, as it examines the practice and research related to digital and social media marketing.

"Vertical ownership ties between cable television programming suppliers, such as CNN, HBO, and the Discovery Channel, and multiple cable television system operators, such as Time Warner and TCI, have become extensive. Many claim that such ownership ties reduce programming diversity, restrict entry of competitors to cable, such as local telephone exchange carriers or direct broadcast satellites, or have other socially undesirable effects." "David Waterman and Andrew A. Weiss address those and related issues from an economic perspective. On the basis of that analysis, they conclude that to the extent there are economic or other social problems with the cable television industry's performance, policy solutions to those problems lie not with regulatory or other constraints on vertical ownership but with reducing the horizontal market power of the multiple cable television system operators. In a postscript the authors evaluate the Federal Trade Commission's approval of the Time Warner-Turner Broadcasting merger."--BOOK JACKET.Title Summary field provided by Blackwell North America, Inc. All Rights Reserved