Inhaltsangabe:Abstract: The intensity of competition in the tourism business, especially in the hotel industry has continuously grown during the last years. This development leads to the situation that capital investments in the hospitality industry are connected with ever increasing risks. In order to minimize these risk potentials, a detailed evaluation of the competitiveness and market compatibility of a planned project is an essential part of any project development process. Those analyses are covered in the course of a feasibility study which encloses all aspects that influence the success of a hotel project. In this context, a feasibility study serves as an information tool for project developers, investors, tenants, hotel operators and financiers in order to make decisions with regard to a specific hotel project. The preparation of a feasibility study requires the combination of a multitude of aspects, hence input from all participants in the project development process. Getting hold of information and the appropriate usage of this information is crucial in order to ensure the success of a study. The main objective of this diploma thesis is to identify the most important and current issues in feasibility evaluation of hotel projects. In practice, many studies are prepared following a fixed model, which has not been changed for years. However, the hospitality industry is highly competitive and dynamic, new additions to the existing supply therefore need to be analyzed very carefully. The focus of this diploma thesis is specifically put on the hospitality industry. This means that feasibility evaluation for other types of project development in the tourist industry is not subject to this study. The aim of the thesis is on the one hand to point out aspects that have to be taken into consideration in any study, and to give suggestions for improvements on the other hand. The author has laid down the following four hypotheses that serve as the main source for the research questions. - Hypothesis 1: The sensitivity analysis is the most important component of a feasibility study. - Hypothesis 2: A feasibility study is the most important decision making factor for the investor in a hotel project. - Hypothesis 3: If the results of a feasibility study seem to turn out negative, then the operative concept of the project is changed. - Hypothesis 4: The level of the construction cost is the factor that is most difficult to estimate and is therefore [...]

This newly updated edition is a compilation of readings, divided into nine sections, each examining a specific hotel department or activity. Each topic is examined through a variety of viewpoints on the duties, responsibilities, problems, and opportunities encountered there. Multidimensional case studies, taking a practical approach, challenge readers to identify the central issues involved in complex management problems, understand the structure and resources of the department in question, and find solutions that may help in managing other hotel resources and departments.

A properly conducted project evaluation is essential for a new hospitality business, or in assessing new directions for an existing business. But how should such an evaluation be undertaken? What should the objectives be for such an analysis? What factors should it consider? How should it be presented for maximum effect?

The definitive reference on designing commercial interiors-expanded and updated for today's facilities Following the success of the ASID/Polsky Prize Honorable Mention in 1999, authors Christine Piotrowski and Elizabeth Rogers have extensively revised this guide to planning and designing commercial interiors to help professionals and design students successfully address today's trends and project requirements. This comprehensive reference covers the practical and aesthetic issues that distinguish commercial interiors. There is new information on sustainable design, security, and accessibility-three areas of increased emphasis in modern interiors. An introductory chapter provides an overview of commercial interior design and the challenges and rewards of working in the field, and stresses the importance of understanding the basic purpose and functions of the client's business as a prerequisite to designing interiors. This guide also gives the reader a head start with eight self-contained chapters that provide comprehensive coverage of interior design for specific types of commercial facilities, ranging from offices to food and beverage facilities, and from retail stores to health care facilities. Each chapter is complete with a historical overview, types of facilities, planning and interior design elements, design applications, a summary, references, and Web sites. New design applications covered include spas in hotels, bed and breakfast inns, coffee shops, gift stores and salons, courthouses and courtrooms, and golf clubhouses. In keeping with the times, there are new chapters focusing on senior living facilities and on restoration and adaptive use. A chapter on project management has been revised and includes everything from proposals and contracts to scheduling and documentation. Throughout the book, design application discussions, illustrations, and photographs help both professionals and students solve problems and envision and implement distinctive designs for commercial interiors. With information on licensing, codes, and regulations, along with more than 150 photographs and illustrations, this combined resource and instant reference is a must-have for commercial interior design professionals, students, and those studying for the NCIDQ licensing exam. Companion Web site: www.wiley.com/go/commercialinteriors

The final section explains market analysis planning and communications, including preparing a research-based business review and the effective presentation of research findings.

Introduction to Management in the Hospitality Industry, Ninth Edition gives you the industry know-how and the management skills needed to thrive in all aspects of the field, from food service to lodging to tourism. In this latest edition, the authors have brought the text thoroughly up to date by featuring new and emerging companies, new technologies, and new ways of doing business. Covering everything from careers to operations to finance, the text offers the most comprehensive and engaging introduction to this exciting field possible.

Fully revised and updated for its fifth edition, Hospitality and Travel Marketing provides students with an international and systematic approach to hospitality and travel marketing structured around planning, research, implementation, control, and evaluation. Written in a user-friendly style and structured in a logical and organized manner to aid learning, students benefit from the ease of communication, practical nature, and excellent use of relevant and up-to-date cases. The author's global experience in the industry is emphasized through content on hospitality and travel marketing and other parts of tourism, along with a plethora of timely and relevant ‘real-life’ case examples from around the world. This new fifth edition is positioned as a post-COVID-19 text, reflecting the new realities of marketing after the pandemic, and has been updated to reflect these current trends in the field, including e-marketing, mobile marketing, societal marketing, and destination branding. It specifically has been updated by: • Including three new technology chapters on e-marketing, marketing on social media platforms, electronic customer relationship management (eCRM), and customer co-creation in marketing • A new chapter on social responsibility, societal and social marketing • New content on the new realities of the post-COVID era and the increasing competitiveness in hospitality and travel, greater emphasis on branding, disruptive technologies, consumer control, marketing and generations, uses of user-generated content, and globalization • New global case studies throughout with reflective questions to use in class or for self-study • New marketing and e-marketing mini cases throughout the book • New and updated additional resources to aid understanding and teaching, including PowerPoint slides This international, accessible, and comprehensive whole-industry textbook, written by a world-renowned author and industry expert, is an invaluable study companion for students of hospitality and travel marketing.

Hotels and Resorts: An investor's guide presents a comprehensive analysis of how hotels, golf courses, spas serviced apartments, gyms and health clubs and resorts are developed, operate and are valued. Drawing on over 18 years’ experience in the leisure property industry, David Harper provides invaluable advice on how to buy, develop and sell such properties. Working through the required due diligence process for purchases, including how to identify a "good buy", through the "route map" for a successful development and ending with how to ensure you maximise your returns when selling the asset, this book covers the whole life-cycle of leisure property ownership. Examples of valuations, development issues and sales processes are taken from the USA, UK, France, Nigeria, Kenya, Australia, Hong Kong, Singapore and Brazil provide in depth analysis on the similarities and differences in approach to hotels and resorts in various parts of the world. This book provides invaluable guidance to international investors, developers, asset managers and students in related subject areas.

• Coverage: this book looks at all the essentials of developing hospitality properties, providing an introductory overview of the subject area. • Approach: illustrates the technical aspects of the subject in a cohesive, practical way, treating the reader as if they were a hospitality manager seeking assistance from various industry experts. • Authorship: compiled of contributions from over 20 industry experts, ensuring a strong knowledge base and a robust real-world dimension for the book. • Structure: the tried-and-tested logical manner in which the book is split into the 5 parts follows an industry approach to the topic of hospitality facility development and lends itself to being used as a set text in universities, as well as by industry professionals as a teaching tool.

Yu (tourism and hospitality management, George Washington University) examines the social, cultural, political, and economic environment within which international hospitality operations compete. He covers a broad range of policy issues in operating hotels and restaurants in foreign countries, including development strategies and organizational structures. He also discusses managerial functions, such as accounting, finance, tax, law, marketing, and human resources. The book is intended for both students and managers. Annotation copyrighted by Book News, Inc., Portland, OR