Besides products and services multinational corporations also sell myths, values and immaterial goods. Such »meta-goods« (e.g. prestige, beauty, strength) are major selling points in the context of successful marketing and advertising. Fashion adverts draw on deeply rooted human values, ideals and desires such as values and symbols of social recognition, beautification and rejuvenation. Although the reference to such meta-goods is obvious to some consumers, their rootedness in philosophical theories of human nature is less apparent, even for the marketers and advertisers themselves. This book is of special interest for researchers and students in the fields of Cultural Studies, Media Studies, Marketing, Advertising, Fashion, Cultural Critique, Philosophy, Sociology, Anthropology and Psychology, and for anyone interested in the ways in which fashion operates.

Inserts the elements of classical Greek mythology into twentieth-century Texas and pokes fun at celebrities, current events, and scandals

Alice Temperley, one of the most accomplished British designers working today, creates clothing that is coveted by the likes of Kate Hudson, Sarah Jessica Parker, Olga Kurylenko, Rita Ora, Poppy Delevingne, Helen Mirren, Adele, Naomie Harris, and The Duchess of Cambridge. This book is conceived as a celebration of Alice Temperley's aesthetic and conveys the effortless decadence and handcrafted allure of her brand. This book highlights the key moments that have inspired the last decade of work—focusing on the personal moments that have shaped her brand. Filled with captivating photographs from Temperley London photo shoots and fashion editorials, ALICE TEMPERLEY: ENGLISH MYTHS AND LEGENDS gives an in-depth look into the inspirations and processes behind the creation of the collections. While her first Rizzoli book, TRUE BRITISH (2011), was a chronological story about the first 10 years of the brand, ENGLISH MYTHS AND LEGENDS gives a more intimate view of what defines Temperley London today and its evolution; revealing both practical and sentimental moments of the designer’s generative history.

Myths and Fictions — the third in a series of books on comparative philosophy and religion — is a collection of original essays, none previously published, on the theory and the actuality of myths and fictions in the different cultures of the world. Through all the essays there runs the question of the relation of literal truth to truth conceived in other ways or dimensions. Taken as a whole, the book makes a serious attempt to get beyond the confines of any single culture and enter into the mythical imagination of the ancient Hindus, Chinese, Hebrews and Christians, and by this act of imagination to escape (in Italo Calvino's words) "the limited perspective of the individual ego, not only to enter into selves like our own but to give speech to that which has no language..."

A compilation of myths from cultures around the world which have been translated from their original languages.

The bestselling classic that redefined our view of the relationship between beauty and female identity. In today's world, women have more power, legal recognition, and professional success than ever before. Alongside the evident progress of the women's movement, however, writer and journalist Naomi Wolf is troubled by a different kind of social control, which, she argues, may prove just as restrictive as the traditional image of homemaker and wife. It's the beauty myth, an obsession with physical perfection that traps the modern woman in an endless spiral of hope, self-consciousness, and self-hatred as she tries to fulfill society's impossible definition of "the flawless beauty."

Meet Delta Burke - beloved star of Designing Women, accomplished actress, founding partner of Delta Burke Design, a sassy, glamorous actress for whom learning to live as a "real-size" woman has presented all kinds of opportunities. A beauty-pageant winner, Delta had a much publicized weight gain during Designing Women and was the subject of press speculation and gossip. But as she started to come to terms with the fact that her body would always be full figured, she found her fans loved her all the more, and the outpouring of support began to compensate for the emotional strain. With wit, honesty, and directness, she discusses the pain she felt, her agonizing efforts to achieve a size 6 body, and her own journey to self-acceptance, which led her to found Delta Burke Design, a clothing company for the real-size woman. Filled with inspirational motivational advice, humorous anecdotes, and style tips from this nationally adored celebrity, Delta Style shows how positive thinking can transform your state of mind and give you the confidence to live up to your own - ond only your own - expectations. Beautiful Delta is a perfect role model for the millions of women who find coping with a real-size body requires strategy and acceptance, as will as for those coptivated by her screen presence and smart, upbeat approach to life.

In the spirit of works by Jia Tolentino and Anne Helen Peterson, a smart and incisive essay collection centered on the fashion industry—its history, its importance, why we wear what we wear, and why it matters—from Elle Magazine’s fashion features director. Why does fashion hold so much power over us? Most of us care about how we dress and how we present ourselves. Style offers clues about everything from class to which in-group we belong to. Bad Feminist for fashion, Dress Code takes aim at the institutions within the fashion industry while reminding us of the importance of dress and what it means for self-presentation. Everything—from societal changes to the progress (or lack thereof) of women’s rights to the hidden motivations behind what we choose to wear to align ourselves with a particular social group—can be tracked through clothing. Veronique Hyland examines thought-provoking questions such as: Why has the “French girl” persisted as our most undying archetype? What does “dressing for yourself” really mean for a woman? How should a female politician dress? Will gender-differentiated fashion go forever out of style? How has social media affected and warped our sense of self-presentation, and how are we styling ourselves expressly for it? Not everyone participates in painting, literature, or film. But there is no “opting out” of fashion. And yet, fashion is still seen as superficial and trivial, and only the finest of couture is considered as art. Hyland argues that fashion is a key that unlocks questions of power, sexuality, and class, taps into history, and sends signals to the world around us. Clothes means something—even if you’re “just” wearing jeans and a T-shirt.

A fascinating look into the myths that continue to shape our understanding and appreciation of Jane Austen. Was Jane Austen the best-selling novelist of her time? Are all her novels romances? Did they depict the traditional world of the aristocracy? Is Austen’s writing easy to understand? Well into the 21st century, Jane Austen continues to be one of the most compelling novelists in all English literature. Many of her ideas about class, family, history, intimacy, manners, love, desire, and society, have inspired “myths” that are often contradictory — she was a Tory who was also a liberal feminist, or, her novels are at once sharply satirical and unapologetically romantic. Myths, like Austen’s works, are dynamic, changing over time and impacting how we read and interpret literature. 30 Great Myths about Jane Austen examines the accepted beliefs — both true and untrue —that have most influenced our readings of Austen. Rather than simply de-bunking, or validating, commonly-held views about Austen, authors Claudia L. Johnson and Clara Tuite explore how these myths can be used to engage with the life, work, and reception of Jane Austen. Applying the most up-to-date scholarship to better understand how myths shape our appreciation of Jane Austen, this fascinating volume: Introduces readers to the history of Austen reception, both in academic scholarship and in the general public Examines Jane Austen’s life and letters, her historical contexts, her texts, and their afterlives Discusses Austen’s influence on the development of literary criticism as a discipline Explores each of Austen’s main novels, as well as relatively obscure texts such as Sanditon and The Watsons Offering engaging narrative and original insights, 30 Great Myths about Jane Austen is a must-read for scholars, instructors, and students of English and Romantic literature, as well as general readers with interest in the life and works of Jane Austen.

Learning how to think through fashion is both exciting and challenging, being dependent on one's ability to critically engage with an array of theories and concepts. This is the first book designed to accompany readers through the process of thinking through fashion. It aims to help them grasp both the relevance of social and cultural theory to fashion, dress, and material culture and, conversely, the relevance of those fields to social and cultural theory. It does so by offering a guide through the work of selected major thinkers, introducing their concepts and ideas. Each chapter is written by an expert contributor and is devoted to a key thinker, capturing the significance of their thought to the understanding of the field of fashion, while also assessing the importance of this field for a critical engagement with these thinkers' ideas. This is a guide and reference for students and scholars in the fields of fashion, dress and material culture, the creative industries, sociology, cultural history, design and cultural studies.