Across entire verticals of the economy the new normal is the recurring revenue business. Charging customers on a monthly basis, firms with this model have to play by an entirely new set of rules, rules which generally favor the customer over the seller. But this new model also opens up fantastic opportunities to provide and extract more value from the relationship as well. To create that value business needs to move away from a hunting mindset to a farming mindset. That change is the new paradigm of Customer Success. Many business leaders have heard of Customer Success but few understand what it really means to run their business from the Customer Success standpoint. Even fewer have the experience to build the Customer Success function and optimize its performance. As a pioneer in the field of Customer Success, Guy Nirpaz is acknowledged as one of the earliest proponents of this business realignment. In

Your business success is now forever linked to the success of your customers Customer Success is the groundbreaking guide to the exciting new model of customer management. Business relationships are fundamentally changing. In the world B.C. (Before Cloud), companies could focus totally on sales and marketing because customers were often 'stuck' after purchasing. Therefore, all of the 'post-sale' experience was a cost center in most companies. In the world A.B. (After Benioff), with granular per-year, per-month or per-use pricing models, cloud deployments and many competitive options, customers now have the power. As such, B2B vendors must deliver success for their clients to achieve success for their own businesses. Customer success teams are being created in companies to quarterback the customer lifecycle and drive adoption, renewals, up-sell and advocacy. The Customer Success philosophy is invading the boardroom and impacting the way CEOs think about their business. Today, Customer Success is the hottest B2B movement since the advent of the subscription business model, and this book is the one-of-a-kind guide that shows you how to make it work in your company. From the initial planning stages through execution, you'll have expert guidance to help you: Understand the context that led to the start of the Customer Success movement Build a Customer Success strategy proven by the most competitive companies in the world Implement an action plan for structuring the Customer Success organization, tiering your customers, and developing the right cross-functional playbooks Customers want products that help them achieve their own business outcomes. By enabling your customers to realize value in your products, you're protecting recurring revenue and creating a customer for life. Customer Success shows you how to kick start your customer-centric revolution, and make it stick for the long term.

"Hunting in a Farmer's World is the award-winning book that celebrates the differences that drive entrepreneurs. It is filled with the stories of real business owners who overcame real challenges; including those that accompany success. From the ambition that captures an entrepreneur and drives him to take the plunge of starting up, to the unexpected pitfalls of a successful transition. Hunting in a Farmer's World examines why business owners are different from the people who work for them"--Author's website.

Life is confusing enough when you're a teen in a new town and a new school. A person can find themselves lost and alone, navigating an alien world full of unusual customs and strange rituals, even when they're human. Being a werewolf? That makes everything so much harder. Now, finding yourself in love with a human? Well, that just takes the cake! Yet, life has a way of tripping you up. Sometimes love is the start of an unexpected adventure and you just know it will last forever and change your life for the better…and sometimes it's the beginning of the end and you’ll never be the same again.

An autobiography by Swanee Hunt, daughter of the legendary oil magnate H. L. Hunt, Bill Clinton's Ambassador to Austria, and internationally renowned philanthropist.

If leaders aren't integrating their digital offerings into a philosophy of Customer Success, they will be defeated in the next decade, because technical excellence and other traditional competitive advantages are becoming too easy to imitate. The Customer Success Economy offers examples and specifics of how companies can transform. It addresses the pains of transforming organizational charts, leadership roles, responsibilities, and strategies so the whole company works together in total service to the customer. Shows leaders how their digital implementations will make them more Amazon-like Helps you deliver recurring revenue Shows you how to embrace customer retention Demonstrates the importance of "churning" less Get that competitive advantage in the most relevant and important arena today—making and cultivating happy customers.

"Eloquent and detailed...It's hard to have hope, but the organized observations and plans of Hoffman and people like her give me some. Read her book -- and listen." -- Jane Smiley, The Washington Post In her late 40s, Beth Hoffman decided to upend her comfortable life as a professor and journalist to move to her husband's family ranch in Iowa--all for the dream of becoming a farmer. There was just one problem: money. Half of America's two million farms made less than $300 in 2019, and many struggle just to stay afloat. Bet the Farm chronicles this struggle through Beth's eyes. She must contend with her father-in-law, who is reluctant to hand over control of the land. Growing oats is good for the environment but ends up being very bad for the wallet. And finding somewhere, in the midst of COVID-19, to slaughter grass finished beef is a nightmare. If Beth can't make it, how can farmers who confront racism, lack access to land, or don't have other jobs to fall back on hack it? Bet the Farm is a first-hand account of the perils of farming today and a personal exploration of more just and sustainable ways of producing food.

A dedicated deer hunter “writes with humor and insight” about his adventures—and misadventures—in the wild (Orlando Sentinel). Every autumn, millions of men and women across the country don their camo, stock up on doe urine, and undertake a quintessential American tradition—deer hunting. The pinnacle of a hunter’s quest is killing a buck with antlers that “score” highly enough to qualify for the Boone and Crockett record book. But in all his seasons on the trail, Pete Bodo, an avid outdoorsman and student of the hunt, had never reached that milestone. Sadly, he had to admit it: He was a nimrod. Whitetail Nation is the uproarious story of the season Pete Bodo set out to kill the big buck. From the rolling hills of upstate New York to the vast and unforgiving land of the Big Sky to the Texas ranches that feature high fences, deer feeders, and money-back guarantees, Bodo traverses deep into the heart of a lively, growing subculture that draws powerfully on durable American values: the love of the frontier, the importance of self-reliance, the camaraderie of men in adventure, the quest for sustained youth, and yes, the capitalist’s right to amass every high tech hunting gadget this industry’s exploding commerce has to offer. Gradually, Bodo closes in on his target—that elusive monster buck—and with each day spent perched in a deer stand or crawling stealthily in high grass (praying the rattlesnakes are gone), or shivering through the night in a drafty cabin (flannel, polar fleece, and whiskey be damned), readers are treated to an unforgettable tour through a landscape that ranges from the exalted to the absurd. Along the way Bodo deftly captures the spirit and passion of this rich American pursuit, tracing its history back to the days of Lewis and Clark and examining that age old question: “Why do men hunt?”

"There is always a surprise in the voice and in the heart of Laird Hunt's stories, with its echoes of habit caught in a timeless dialect, so we see the world he gives us as if new. 'You hear something like that and it walks out the door with you.'"--Michael Ondaatje "Laird Hunt's Kind One, about two slave girls who take their white mistress into captivity, is a profound meditation on the sexual and racial subconscious of America. . . . [A] gorgeous and terrifying novel."--Danzy Senna As a teenage girl, Ginny marries Linus Lancaster, her mother's second cousin, and moves to his Kentucky pig farm "ninety miles from nowhere." In the shadows of the lush Kentucky landscape, Ginny discovers the empty promises of Linus' "paradise"--a place where the charms of her husband fall away to reveal a troubled man and cruel slave owner. Ginny befriends the young slaves Cleome and Zinnia who work at the farm--until Linus' attentions turn to them, and she finds herself torn between her husband and only companions. The events that follow Linus' death change all three women for life. Haunting, chilling, and suspenseful, Kind One is a powerful tale of redemption and human endurance in antebellum America. Laird Hunt is the author of several works of fiction and a finalist for the 2010 PEN Center USA Award in Fiction. Currently on the faculty of the University of Denver's creative writing program, he and his wife, the poet Eleni Sikelianos, live in Boulder, Colorado, with their daughter, Eva Grace.

Thinking about starting a business?Taking the entrepreneurial path to financial independence and perhaps even wealth? Or maybe you already run a business and want to learn how to take it to the next level? If so, please read on... MoneyHunt, by Miles Spencer and Cliff Ennico, cohosts of the popular television series of the same name, is your guide to business success. Their twenty-seven rules for creating and growing a breakaway busi-ness make for some of the most brutally honest advice you are ever likely to hear in your business life. Each chapter presents a powerful lesson in the art and science of building a business. Each lesson is brought home forcefully using the story of a real-life entrepreneur who has been there, done that. You will encounter the lives of small-business owners from a wide variety of industries and backgrounds, providing you with a rich fabric of trials and triumphs. The book is divided into seven parts, covering the most vital issues facing the small-business owner--or the individual thinking about going into business. You'll find answers to these questions and more: What does it take to succeed in the rough-and--tumble world of entrepreneurship? Where do the best ideas come from? How do you discern what the marketplace is really looking for? People--you can't work with them, you can't succeed without them. What do you do? Money is the lifeblood of a business. How do you I keep it flowing? How do you deal with the legal issues that can make you or break you? When is it time to "take the money and run"? Most entrepreneurs are flying without a map, and most eventually crash and burn. But this witty and wise book, filled with advice, lessons, and tips from guests, mentors, and friends of the MoneyHunt television show, can quickly show you how to avoid disaster as you work to create and grow a dynamic business. All the realities of going it alone in business are here, in all their harsh but splendid glory. Whether it's just an idea that you've been tossing around with friends or a carefully researched and structured plan that you've been developing for years, MoneyHunt helps you learn from the experiences of others and provides you with the real realities of the business world, the facts and the truths that are left out of the textbooks.