Companies with strong reputations are better able to attract customers, investors, and quality employees-and to survive crises that would destroy weaker firms. Fame and Fortune shows how to quantitatively measure your company's reputation, estimate its business value, and systematically enhance it over both the short- and long-term. First, you'll learn how to benchmark your firm's reputation against key rivals in six key areas, ranging from product quality to emotional appeal. Next, you'll discover that the winners of global reputation surveys get to the top by following a set of core principles through which they build visibility, distinctiveness, consistency, authenticity, and transparency. Then, starting from where you are now, you'll learn how to implement genuine corporate initiatives that strengthen two-way dialogue with all your stakeholders, and build the "reputational capital" you will need to succeed-and thrive. Why reputations matter: the proof, in cold, hard cash. Quantifying the "unquantifiable": the value of your corporate image. The reputation audit: discovering where you stand. Six key measures of your corporate reputation. Using the "Reputation Value Cycle" to your advantage. Creating a "virtuous circle" in which reputation enhances business corporate value. Making it real: the elements of trustworthiness. Building and communicating authenticity, consistency, and transparency. Standing apart from the crowd. Improving your visibility and your distinctiveness. How FedEx did it: lessons for your organization. Reputational best practices from a company built on trust. Create quantifiable business value by building your company's reputation. The definitive business reputation guide for every corporate officer, strategist, corporate communicator, and marketing professional How to audit your reputation-and benchmark your competitor An integrated approach that cuts across communications, strategy, marketing, and organization Techniques for strengthening your reputation with investors, customers, partners, regulators, citizens, and employees Includes detailed tools from the Reputation Institute's own StellarRep(r) model, the world's #1 reputation management toolkit Companies with great reputations do better on virtually every business metric. Now, you have unprecedented access to a roadmap for building the kind of reputation you need and deserve. Drawing on unsurpassed experience and the field's best research, two leading experts illuminate reputation management for executives, business communicators, marketers, and strategists alike. You'll first review the powerful business case for actively managing your reputation. Next, you'll realistically assess where you stand in areas ranging from product quality to financial strength, vision to social responsibility... discovering how to make the most of your strengths as you overcome your weaknesses. The authors show that to improve reputation, you have to improve visibility, distinctiveness, authenticity, transparency, and consistency throughout the enterprise-not just in traditional silos like PR, advertising, or IR! Want the powerful business value that arises from a world-class reputation? One book will show you how to get it: Fame and Fortune. "A strong reputation is an enduring source of competitive advantage. In Fame and Fortune, Fombrun and van Riel show how successful companies mobilize the support of employees, consumers, and investors to strengthen their reputational capital. An excellent read!" --Frederick W. Smith, Chairman, President & CEO, FedEx Corp.

Adam Morris, successful novelist and screenwriter, now in his late forties, remains the central character, but many of his contemporaries continue to feature in his life. These include the ambitious and endlessly scheming movie director Mike Clode, the Australian-born TV star Alan Parks, who now seems to front every other serious or semi-serious programme on the box, and Joyce Hadleigh, whose career on TV Alan has fostered, just as years earlier, at Cambridge, he fathered her child whom Dan Bradley, now a primary school headmaster in Wandsworth, raised as his own

A provocative look at the pursuit of material success and influential power from one of the twentieth century’s greatest spiritual teachers. “I want you to be rich in every possible way—material, psychological, spiritual. I want you to live the richest life that has ever been lived on the earth.”—Osho Fame, Fortune, and Ambition: What is the Real Meaning of Success? examines the symptoms and psychology of preoccupations with money and celebrity. Where does greed come from? Do values like competitiveness and ambition have a place in bringing innovation and positive change? Why do celebrities and the wealthy seem to have so much influence in the world? Is it true that money can’t buy happiness? These questions are tackled with a perspective that is thought-provoking, surprising—and particularly relevant to our troubled economic times. Osho challenges readers to examine and break free of the conditioned belief systems and prejudices that limit their capacity to enjoy life in all its richness. He has been described by the Sunday Times of London as one of the “1000 Makers of the 20th Century” and by Sunday Mid-Day (India) as one of the ten people—along with Gandhi, Nehru, and Buddha—who have changed the destiny of India. Since his death in 1990, the influence of his teachings continues to expand, reaching seekers of all ages in virtually every country of the world.

Church first ladies Jasmine Cox, Larson Bush, and Rachel Jackson Adams are back and battling it out again—this time on reality TV—in the latest collaboration between national bestselling and award-winning authors Victoria Christopher Murray and ReShonda Tate Billingsley. Jasmine Cox, Larson Bush, and Rachel Jackson Adams have been through a lot together—from fighting for their husbands to become the head of the American Baptist Coalition to getting mixed up in a terrible murder. Now the frenemies have found themselves the stars of First Ladies, a much anticipated new reality television show. Jasmine balks at the idea of airing her dirty laundry on national TV, but Rachel sees it as the perfect opportunity to take her brand to the next level. And if Rachel is in, so is Jasmine. All the cast members are women of God—how much drama can there be? Rachel and Jasmine know their own pasts are murky, but they’ll seem like choir girls when the secrets and sins of the others come to light. The two will once again have to form an unholy alliance to go up against these so-called Godly women who see the show as their chance to take them down—at any cost.

Fame and Fortune is a 19th-century American rags-to-riches novel by Horatio Alger, Jr. The story follows Richard Hunter, a young boy who comes to New York City from the country with nothing but a few dollars in his pocket. Richard is determined to make something of himself, and he soon finds work as a bootblack. Through hard work and determination, Richard eventually becomes a successful businessman. Along the way, he learns the value of honesty, integrity, and compassion. The novel is a classic American story of hope and opportunity. It is a reminder that anyone, regardless of their circumstances, can achieve great things if they are willing to work hard and never give up on their dreams. The book is still popular today, and it has been adapted into several films and television shows. The characters in the novel are relatable and believable. Richard Hunter is a sympathetic protagonist who readers can root for. The other characters in the story are also well-developed and believable. The plot is exciting and suspenseful. The story is full of twists and turns that keep readers guessing until the very end. The themes of hard work, determination, and compassion are timeless and universal. These themes resonate with readers of all ages.

Blog Your Way to the Big Time Attract millions and make big money using success secrets from cyber superstars and blogging pros, including entertainment blogger Perez Hilton and Blogger.com's Taj Campbell. Learn how to build a noteworthy online identity, captivate the masses, and break into mainstream media-leveraging your creativity, not your bank account. Plus, discover how to immediately cash in on your online platform and new-found popularity! Create a custom, sticky blog site using free blogging services Transform your opinions, expertise, commentary, audio/video creations, and the like into your next paycheck Dare your audience to take notice with 101 proven blogging topics and subject matters Gain the competitive advantage using expert advice from the world's best known bloggers and blog experts Use original, innovative techniques and powerful tools to make your blog stand out Learn how to avoid the 10 most common blogger mistakes And more On the net, no topic is off limits. Share your opinions, thoughts, commentary, audio/video creations, and expertise to build your online presence and launch yourself into stardom!

My life has always been in the spotlight. Born to two famous parents and then quickly rising to "super" status in the modeling world ensured that I, Astoria "Tori" Bell, would always have my image plastered across newsstands. Unfortunately, adoring fans weren't always magnanimous and now I have a stalker on my hands.Oddly enough, the tall, dark, and all-too handsome bodyguard hired to protect me seems more harmful than the threatening notes from the stalker. As well as his plan to flush out the danger by proposing a fake engagement.The lines between pretend and reality blur and I have to shore up my resolves. Baggage from my past means I can't let myself be vulnerable. But the way Marcel Fox treats me has me thinking otherwise. With a new rock on my finger and the man who put it there by my side, happily ever after seems like a possibility or is that as fake as my public persona?The Truth About Fame is the second book in the Christian Chick Lit series: Faith & Fortune.

A provocative look at the pursuit of material success and influential power from one of the twentieth century’s greatest spiritual teachers. “I want you to be rich in every possible way—material, psychological, spiritual. I want you to live the richest life that has ever been lived on the earth.”—Osho Fame, Fortune, and Ambition: What is the Real Meaning of Success? examines the symptoms and psychology of preoccupations with money and celebrity. Where does greed come from? Do values like competitiveness and ambition have a place in bringing innovation and positive change? Why do celebrities and the wealthy seem to have so much influence in the world? Is it true that money can’t buy happiness? These questions are tackled with a perspective that is thought-provoking, surprising—and particularly relevant to our troubled economic times. Osho challenges readers to examine and break free of the conditioned belief systems and prejudices that limit their capacity to enjoy life in all its richness. He has been described by the Sunday Times of London as one of the “1000 Makers of the 20th Century” and by Sunday Mid-Day (India) as one of the ten people—along with Gandhi, Nehru, and Buddha—who have changed the destiny of India. Since his death in 1990, the influence of his teachings continues to expand, reaching seekers of all ages in virtually every country of the world.

FOOLS DIE IN THE ZOO. THEY DIE FAST AND HORRIBLY.From the fertile imagination of bestselling author Michael Anderle…Decades ago, an alien ship fired a missile at Earth as they passed by, and we caught it. That was when humanity truly opened Pandora's box.One more trip into danger, or something beyond danger?Holly Smith has been hired as a consultant to go into the ZOO and retrieve information to help a company find a unique chemical. Holly is not a stranger to danger when trying to uncover that next billion-dollar ingredient, but even Holly has to admit something is wrong with the vibe coming from the ZOO.There should not be a lush jungle in the middle of the Sahara.Needing more information, she leaves the American security enclave and heads to the French/Israeli/India military encampment where mercenaries are known to congregate.Plenty of alcohol should get her the answers she needs, right?The more she learns, the more her concern intensifies. Can she learn if there is real danger, or are they lying?When she finds a good drink, she realizes she might have found the person to tell her the truth.But one person's truth is another person's tall tale.With her life on the line, and her next paycheck as well, Holly needs to find out if the ZOO is safe.One last problem: the ZOO doesn't want to give up its secrets.ARE YOU READY TO ENTER THE ZOO?----Join Holly Smith as she learns about the ZOO, how to stay alive, and the opportunities that being a part of the ZOO have brought humanity.The future is looking interesting and humorous, except for the death part.Go up and click on the 'Read Now' button and enter the ZOO.FIRST FOUR TITLES in SOLDIERS OF FORTUNE AND FAMEBOOK 01 - NOBODY'S FOOLBOOK 02 - NOBODY LIVES FOREVERBOOK 03 - NOBODY DRINKS THAT MUCHBOOK 04 - NOBODY REMEMBERS BUT US