NEW YORK TIMES BESTSELLER The New York Times bestseller that explains one of the most important perceptual shifts in the history of humankind Scott Adams was one of the earliest public figures to predict Donald Trump’s election. The mainstream media regarded Trump as a lucky clown, but Adams – best known as “the guy who created Dilbert” -- recognized a level of persuasion you only see once in a generation. We’re hardwired to respond to emotion, not reason, and Trump knew exactly which emotional buttons to push. The point isn’t whether Trump was right or wrong, good or bad. Adams goes beyond politics to look at persuasion tools that can work in any setting—the same ones Adams saw in Steve Jobs when he invested in Apple decades ago. Win Bigly is a field guide for persuading others in any situation—or resisting the tactics of emotional persuasion when they’re used on you. This revised edition features a bonus chapter that assesses just how well Adams foresaw the outcomes of Trump’s tactics with North Korea, the NFL protesters, Congress, and more.

In order to reach the outcome she wanted, the facts were ignored and she refused to rule on laws that were violated. Under the guise of judicial discretion, the judge’s erroneous opinion was nothing less than court-assisted business fraud. When we allow our judges to ignore the facts in evidence and the law to make rulings by opinion, it opens the door for political favor and judicial corruption. When a judge’s opinion defies common sense and the law, one can only wonder what motivated that opinion.

A lot has changed since 2015, and Ben Shapiro has something to say about it. In this curated sequel to “Facts Don’t Care About Your Feelings,” Shapiro breaks down American politics from 2015 to today like you’ve never seen before. Review political dog fights and the Democrats’ radicalism problem through a poignant lens. Analyze the novel coronavirus and its economic implications through a perspective too often stamped out by the mainstream media. Explore the absurdities of “anti-racism,” “mostly peaceful” protests and other leftist attempts to rewrite America. And discover pieces of the American identity—unity, free speech, capitalism and so much more—we have lost in the mayhem.

The secrets to persuading anyone, at work and in life, from a top communication strategist. In the post-fact, deeply divided world we live in, true persuasion is rare. Engaging with people holding differing opinions is rarer still. But for progress to take place, persuasion must happen. Whether it's convincing an employer you are right for the job, a customer that your product is the best, or your closed-minded uncle that good people can disagree, it takes the art--and science--of persuasion to move forward. So, how do you change someone's mind--or at least advance the conversation--when everyone is entrenched in their own points of view? Communication expert Lee Hartley Carter has spent nearly twenty years advising and helping the world's most well-known companies do just that. Among the counterintuitive secrets you'll learn: * It's not enough to understand the person you're talking to--you must truly empathize with them (yes, even them). * Logic alone doesn't work. Stories and emotions are what move us most. * When communicating in a crisis, our first instinct is almost always wrong. Filled with deeply researched insights into how we make up--and change--our minds, as well as colorful real-world examples and actionable recommendations, Persuasion will help you hone your message and craft your narrative in order to get heard and get results.

The safeguarding of authentic facts is essential, especially in this disruptive Orwellian age, where digital technologies have opened the door to a post-truth world in which "alternative facts" can be so easily accepted as valid. And because facts matter, evidence matters. In this urgent manifesto, archives luminary Millar makes the case that authentic and accurate records, archives, data, and other sources of documentary proof are crucial in supporting and fostering a society that is respectful, democratic, and self-aware. An eye-opening treatise for the general public, an invaluable resource for archives students, and a provocative call-to-arms for information and records professionals, Millar's book explains the concept of evidence and discusses the ways in which records, archives, and data are not just useful tools for our daily existence but also essential sources of evidence both today and in the future; includes plentiful examples that illustrate the critical role evidence plays in upholding rights, enforcing responsibilities, tracing family or community stories, and capturing and sharing memories; and examines the impact of digital technologies on how records and information are created and used. With documentary examples ranging from Mesopotamian clay tablets to World War II photographs to today’s Twitter messages and Facebook posts, Millar’s stirring book will encourage readers to understand more fully the importance of their own records and archives, for themselves and for future generations.

"An intelligent book that struggles honestly with important questions: Is the net turning us into passive knowers? Is it degrading our ability to reason? What can we do about this?" —David Weinberger, Los Angeles Review of Books We used to say "seeing is believing"; now, googling is believing. With 24/7 access to nearly all of the world’s information at our fingertips, we no longer trek to the library or the encyclopedia shelf in search of answers. We just open our browsers, type in a few keywords and wait for the information to come to us. Now firmly established as a pioneering work of modern philosophy, The Internet of Us has helped revolutionize our understanding of what it means to be human in the digital age. Indeed, demonstrating that knowledge based on reason plays an essential role in society and that there is more to “knowing” than just acquiring information, leading philosopher Michael P. Lynch shows how our digital way of life makes us value some ways of processing information over others, and thus risks distorting the greatest traits of mankind. Charting a path from Plato’s cave to Google Glass, the result is a necessary guide on how to navigate the philosophical quagmire that is the "Internet of Things."

“Brilliant...Timely and necessary.” —Financial Times “Especially timely as we struggle to make sense of how it is that individuals and communities persist in holding beliefs that have been thoroughly discredited.” —Darren Frey, Science If reason is what makes us human, why do we behave so irrationally? And if it is so useful, why didn’t it evolve in other animals? This groundbreaking account of the evolution of reason by two renowned cognitive scientists seeks to solve this double enigma. Reason, they argue, helps us justify our beliefs, convince others, and evaluate arguments. It makes it easier to cooperate and communicate and to live together in groups. Provocative, entertaining, and undeniably relevant, The Enigma of Reason will make many reasonable people rethink their beliefs. “Reasonable-seeming people are often totally irrational. Rarely has this insight seemed more relevant...Still, an essential puzzle remains: How did we come to be this way?...Cognitive scientists Hugo Mercier and Dan Sperber [argue that] reason developed not to enable us to solve abstract, logical problems...[but] to resolve the problems posed by living in collaborative groups.” —Elizabeth Kolbert, New Yorker “Turns reason’s weaknesses into strengths, arguing that its supposed flaws are actually design features that work remarkably well.” —Financial Times “The best thing I have read about human reasoning. It is extremely well written, interesting, and very enjoyable to read.” —Gilbert Harman, Princeton University

A democracy falters when most of its citizens are uninformed or misinformed, when misinformation affects political decisions and actions, or when political actors foment misinformation—the state of affairs the United States faces today, as this timely book makes painfully clear. In Do Facts Matter? Jennifer L. Hochschild and Katherine Levine Einstein start with Thomas Jefferson’s ideal citizen, who knows and uses correct information to make policy or political choices. What, then, the authors ask, are the consequences if citizens are informed but do not act on their knowledge? More serious, what if they do act, but on incorrect information? Analyzing the use, nonuse, and misuse of facts in various cases—such as the call to impeach Bill Clinton, the response to global warming, Clarence Thomas’s appointment to the Supreme Court, the case for invading Iraq, beliefs about Barack Obama’s birthplace and religion, and the Affordable Care Act—Hochschild and Einstein argue persuasively that errors of commission (that is, acting on falsehoods) are even more troublesome than errors of omission. While citizens’ inability or unwillingness to use the facts they know in their political decision making may be frustrating, their acquisition and use of incorrect “knowledge” pose a far greater threat to a democratic political system. Do Facts Matter? looks beyond individual citizens to the role that political elites play in informing, misinforming, and encouraging or discouraging the use of accurate or mistaken information or beliefs. Hochschild and Einstein show that if a well-informed electorate remains a crucial component of a successful democracy, the deliberate concealment of political facts poses its greatest threat.

“Empowering and thoroughly researched, this book offers useful contemporary analysis and possible solutions to one of the greatest threats to democracy.” —Kirkus Reviews Editors’ choice, The New York Times Book Review Recommended reading, Scientific American Why should we care about having true beliefs? And why do demonstrably false beliefs persist and spread despite bad, even fatal, consequences for the people who hold them? Philosophers of science Cailin O’Connor and James Weatherall argue that social factors, rather than individual psychology, are what’s essential to understanding the spread and persistence of false beliefs. It might seem that there’s an obvious reason that true beliefs matter: false beliefs will hurt you. But if that’s right, then why is it (apparently) irrelevant to many people whether they believe true things or not? The Misinformation Age, written for a political era riven by “fake news,” “alternative facts,” and disputes over the validity of everything from climate change to the size of inauguration crowds, shows convincingly that what you believe depends on who you know. If social forces explain the persistence of false belief, we must understand how those forces work in order to fight misinformation effectively. “[The authors] deftly apply sociological models to examine how misinformation spreads among people and how scientific results get misrepresented in the public sphere.” —Andrea Gawrylewski, Scientific American “A notable new volume . . . The Misinformation Age explains systematically how facts are determined and changed—whether it is concerning the effects of vaccination on children or the Russian attack on the integrity of the electoral process.” —Roger I. Abrams, New York Journal of Books

A cutting-edge, research-based inquiry into how we influence those around us and how understanding the brain can help us change minds for the better. In The Influential Mind, neuroscientist Tali Sharot takes us on a thrilling exploration of the nature of influence. We all have a duty to affect others—from the classroom to the boardroom to social media. But how skilled are we at this role, and can we become better? It turns out that many of our instincts—from relying on facts and figures to shape opinions, to insisting others are wrong or attempting to exert control—are ineffective, because they are incompatible with how people’s minds operate. Sharot shows us how to avoid these pitfalls, and how an attempt to change beliefs and actions is successful when it is well-matched with the core elements that govern the human brain. Sharot reveals the critical role of emotion in influence, the weakness of data and the power of curiosity. Relying on the latest research in neuroscience, behavioral economics and psychology, the book provides fascinating insight into the complex power of influence, good and bad.