This edited book is the first one written in English that deals comprehensively with behavior metrics. The term “behaviormetrics” comprehends the research including all sorts of quantitative approaches to disclose human behavior. Researchers in behavior metrics have developed, extended, and improved methods such as multivariate statistical analysis, survey methods, cluster analysis, machine learning, multidimensional scaling, corresponding analysis or quantification theory, network analysis, clustering, factor analysis, test theory, and related factors. In the spirit of behavior metrics, researchers applied these methods to data obtained by surveys, experiments, or websites from a diverse range of fields. The purpose of this book is twofold. One is to represent studies that display how the basic elements of behavior metrics have developed into present-day behavior metrics. The other is to represent studies performed mainly by those who would like to pioneer new fields of behavior metrics and studies that display elements of future behavior metrics. These studies consist of various characteristics such as those dealing with theoretical or conceptual subjects, the algorithm, the model, the method, and the application to a wide variety of fields. This book helps readers to understand the present and future of behavior metrics.

This book focuses on the latest developments in behaviormetrics and data science, covering a wide range of topics in data analysis and related areas of data science, including analysis of complex data, analysis of qualitative data, methods for high-dimensional data, dimensionality reduction, visualization of such data, multivariate statistical methods, analysis of asymmetric relational data, and various applications to real data. In addition to theoretical and methodological results, it also shows how to apply the proposed methods to a variety of problems, for example in consumer behavior, decision making, marketing data, and social network structures. Moreover, it discuses methodological aspects and applications in a wide range of areas, such as behaviormetrics; behavioral science; psychology; and marketing, management and social sciences. Combining methodological advances with real-world applications collected from a variety of research fields, the book is a valuable resource for researchers and practitioners, as well as for applied statisticians and data analysts.

The purpose of this book is to thoroughly prepare diverse areas of researchers in quantification theory. As is well known, quantification theory has attracted the attention of a countless number of researchers, some mathematically oriented and others not, but all of them are experts in their own disciplines. Quantifying non-quantitative (qualitative) data requires a variety of mathematical and statistical strategies, some of which are quite complicated. Unlike many books on quantification theory, the current book places more emphasis on preliminary requisites of mathematical tools than on details of quantification theory. As such, the book is primarily intended for readers whose specialty is outside mathematical sciences. The book was designed to offer non-mathematicians a variety of mathematical tools used in quantification theory in simple terms. Once all the preliminaries are fully discussed, quantification theory is then introduced in the last section as a simple application of those mathematical procedures fully discussed so far. The book opens up further frontiers of quantification theory as simple applications of basic mathematics.

The purpose of this book is to thoroughly prepare the reader for applied research in clustering. Cluster analysis comprises a class of statistical techniques for classifying multivariate data into groups or clusters based on their similar features. Clustering is nowadays widely used in several domains of research, such as social sciences, psychology, and marketing, highlighting its multidisciplinary nature. This book provides an accessible and comprehensive introduction to clustering and offers practical guidelines for applying clustering tools by carefully chosen real-life datasets and extensive data analyses. The procedures addressed in this book include traditional hard clustering methods and up-to-date developments in soft clustering. Attention is paid to practical examples and applications through the open source statistical software R. Commented R code and output for conducting, step by step, complete cluster analyses are available. The book is intended for researchers interested in applying clustering methods. Basic notions on theoretical issues and on R are provided so that professionals as well as novices with little or no background in the subject will benefit from the book.

This book provides methods and applications of latent class analysis, and the following topics are taken up in the focus of discussion: basic latent structure models in a framework of generalized linear models, exploratory latent class analysis, latent class analysis with ordered latent classes, a latent class model approach for analyzing learning structures, the latent Markov analysis for longitudinal data, and path analysis with latent class models. The maximum likelihood estimation procedures for latent class models are constructed via the expectation–maximization (EM) algorithm, and along with it, latent profile and latent trait models are also treated. Entropy-based discussions for latent class models are given as advanced approaches, for example, comparison of latent classes in a latent class cluster model, assessing latent class models, path analysis, and so on. In observing human behaviors and responses to various stimuli and test items, it is valid to assume they are dominated by certain factors. This book plays a significant role in introducing latent structure analysis to not only young researchers and students studying behavioral sciences, but also to those investigating other fields of scientific research.

This book first presents an overview of the history of a national character survey by the Institute of Statistical Mathematics that has been conducted for more than 65 years. The Japanese National Character Survey, launched in 1953, is a rare longitudinal survey in the world of survey research based on rigorous statistical sampling theory, motivating other countries to launch similar longitudinal surveys, including the General Social Survey (GSS), the Allgemeine Bevölkerungsumfrage der Sozialwissenschaften (ALLBUS, German General Social Survey (GGSS)), Eurobarometer, and others. Since the early 1970s, the Japanese survey has been extended as a cross-national survey for more advanced research of the Japanese national character in a comparative context. Second, the book explains the paradigm of cross-national studies called the Cultural Manifold Analysis (CULMAN), developed in the longitudinal and cross-national surveys, with practical examples of analysis. This explanation will help helps a wide range of readers to better understand the cross-national comparative surveys of attitudes, opinion, and social values as basic information for evidence-based policymaking and research.

This book reconsiders statistical methods from the point of view of entropy, and introduces entropy-based approaches for data analysis. Further, it interprets basic statistical methods, such as the chi-square statistic, t-statistic, F-statistic and the maximum likelihood estimation in the context of entropy. In terms of categorical data analysis, the book discusses the entropy correlation coefficient (ECC) and the entropy coefficient of determination (ECD) for measuring association and/or predictive powers in association models, and generalized linear models (GLMs). Through association and GLM frameworks, it also describes ECC and ECD in correlation and regression analyses for continuous random variables. In multivariate statistical analysis, canonical correlation analysis, T2-statistic, and discriminant analysis are discussed in terms of entropy. Moreover, the book explores the efficiency of test procedures in statistical tests of hypotheses using entropy. Lastly, it presents an entropy-based path analysis for structural GLMs, which is applied in factor analysis and latent structure models. Entropy is an important concept for dealing with the uncertainty of systems of random variables and can be applied in statistical methodologies. This book motivates readers, especially young researchers, to address the challenge of new approaches to statistical data analysis and behavior-metric studies.