In the wake of globalization, the concept, philosophy and methodologies of extension system has gone under rapid change. In order to face the emerging challenges, there is need to develop synergistic and coherent strategy for enhancing crop productivity and providing livelihood options to the rural masses. For the purpose, an initiative was taken to document the salient contributions and approaches of esteemed personalities who are involved in agricultural and rural development process as the scientific expert, policy planner and stakeholders. This book entitled "Extension Strategies for Agriculture and Rural Development" devoted on five sub-themes (i) Policy initiative in extension education (ii) Market-led extension and commercial farming (iii) ICT application and methodological advances in agriculture (iv) Entrepreneurship development and innovative approaches in extension and; (v) Gender mainstreaming in farming system. The topics covered in the book have got tremendous variation and move around with the strategies and recent approaches by which agriculture can become more productive and income generating enterprise leading to turn economically viable and socially acceptable profession. This book is more useful for the scientists, development professionals, teachers, extension workers and policy planners who are involved in the area of agriculture and rural development.

Papers presented at a national seminar on "Innovative extension strategies for agricultural development and rural prosperity" held at Bihar during 18-20 December 2008; in Indian context.

The framework of development; Understanding extension; Social and cultural factors in extension; Extension and comunication; Extension methods; The extension agent; The planning and evaluation of extension programmes; Extension an special target groups.

This 1999 book proposes an alternative approach to research and development, based on the needs of the farming community.

Abstract: May 1999 - The agriculture sector must nearly double biological yields on existing farmland to meet food needs, which will double in the next quarter century. A sustainable approach to providing agricultural extension services in developing countries-minimal external inputs, a systems orientation, pluralism, and arrangements that take advantage of the best incentives for farmers and extension service providers-will release the local knowledge, resources, common sense, and organizing ability of rural people. Is agricultural extension in developing countries up to the task of providing the information, ideas, and organization needed to meet food needs? What role should governments play in implementing or facilitating extension services? Roughly 80 percent of the world's extension is publicly funded and delivered by civil servants, providing a range of services to the farming population, commercial producers, and disadvantaged target groups. Budgetary constraints and concerns about performance create pressure to show the payoff on investment in extension and to explore alternatives to publicly providing it. Feder, Willett, and Zijp analyze the challenges facing policymakers who must decide what role governments should play in implementing or facilitating extension services. Focusing on developing country experience, they identify generic challenges that make it difficult to organize extension: The magnitude of the task; Dependence on wider policy and other agency functions; Problems in identifying the cause and effect needed to enable accountability and to get political support and funding; Liability for public service functions beyond the transfer of agricultural knowledge and information; Fiscal sustainability; Inadequate interaction with knowledge generators. Feder, Willett, and Zijp show how various extension approaches were developed in attempts to overcome the challenges of extension: Improving extension management; Decentralizing; Focusing on single commodities; Providing fee-for-service public extension services; Establishing institutional pluralism; Empowering people by using participatory approaches; Using appropriate media. Each of the approaches has weaknesses and strengths, and in their analysis the authors identify the ingredients that show promise. Rural people know when something is relevant and effective. The aspects of agricultural extension services that tend to be inherently low cost and build reciprocal, mutually trusting relationships are those most likely to produce commitment, accountability, political support, fiscal sustainability, and the kinds of effective interaction that generate knowledge. This paper-a joint product of Rural Development, Development Research Group, and the Rural Development Department-is part of a larger effort in the Bank to identify institutional and policy reforms needed to promote sustainable and equitable rural development. The authors may be contacted at [email protected], [email protected], or [email protected].

Publisher Description

This book on Improving Agricultural Extension: a Reference Manual offers a critical review and inventory-analysis of the State of the Art in agricultural extension theory and best practices written by internationally known agricultural extension practitioners, educators and scholars. A total of 38 authors from 15 countries contributed to the 23 chapters of this book and thus they provided broad international perspectives, covering both theory and practice, as well as micro and macro issues related to agricultural extension. It is the third edition of a classic reference manual on agricultural extension published by the Food an Agriculture Organization (FAO) of the United Nations. Aimed at agricultural extension planners, managers, trainers, educators, and field practitioners, this book could be useful in improving the quality of agricultural extension and in generating new ideas and methods for increasing further the cost-effectiveness of agricultural extension programmes. It provides many sound and practical suggestions for developing and improving the conceptual, technical and operational methods and tools in order to strategically plan, efficently manage and scientifically evaluate a problem-solving, demand-driven and needs-based agricultural extension programmes. Contents Part I: Overview of Extension in Agricultural and Rural Development; Chapter 1: The history, development and future of agricultural extension by Gqyn E Jones and Chris Garforth; Chapter 2: Alternative approaches to organizing extension by Uwe Jens Nagel; Chapter 3: The context of extension in agricultural and rural development by Warren Peterson; Chapter 4: The economic contributions of agricultural extension to agricultural and rural development by Robert Evenson; Part II: Improving Extension Programmes and Process; Chapter 5: Assessing target gorup needs by N L McCaslin and Jovan P Tibezinda; Chapter 6: Using rapid or participatory rural appraisal by Jules N Pretty and Simplice D Volouhe; Chapter 7: Developing and delivering extension programmes by Artur Christovao, Timothy Koehnen and Jose Portela; Chapter 8: Selecting appropriate content and methods in programme delivery by Dunstan A Campbell and St Clair Barker; Chapter 9: Improving Women Farmer Access to Extension Services by Janice Jiggins, R K Samanta and Janice E Olawoye; Chapter 10: Implementing strategic extension campaigns by Ronny Adhikarya; Chapter 11: Evaluating extension programmes by David Deshler; Part III: Improving Extension Management; Chapter 12: Formulating extension policy by Tito E Contado; Chapter 13: Improving the Organization and Management of Extension by M W Waldron, J Vsanthakumar and S Arulraj; Chapter 14: Managing human resources within extension by K Vijayaragavan and Y P Singh; Chapter 15: Training and professional development by Abdul Halim and Md Mozahar Ali; Chapter 16: Acquiring and managing financial resources by Robert P Bentz; Chapter 17: Monitoring extension programmes and resources by D C Misra; Chapter 18: Establishing a Management Information System by A Ramesh Babu, Y P Singh and R K Sachdeva; Chapter 19: Strengthening research-extension-farmer linkages by Burton E Swanson; Part IV: Current Trends and Development; Chapter 20: Extension s role in sustainable agricultural development by Niels Roling and Jules N Pretty; Chapter 21: Establishing and strengthening farmer organizations by Shankariah Chamala and P M Shingi; Chapter 22: Privatizing agricultural extension by William M Rivera and John W Cary; Chapter 23: The role of nongovernmental organizations in extension by John Farrington.