Pick up S.T.E.A.M. with experiments in science, chemistry, technology, engineering and more! Inspired by Netflix’s original series, Project Mc2 (TM), The Pretty Brilliant Experiment book has over 20 experiments introduced by our favorite Nov8 (that’s Innovate) agents: McKeyla McAlister, Adrienne Attoms, Bryden Bandweth, and Camryn Coyle. Learn about electricity, chemical reactions, physics, and biology while crafting an hour glass, creating crystals, and making ice cream! Then record your own observations after reading the scientific analysis accompanying each activity. The ingredients are affordable and easy-to-find, and each DIY experiment can be completed safely at home with parents and friends. Based on a NETFLIX original series. PROJECT Mc2 copyright © by MGA, LLC. All rights reserved. Experiments provided by Marguerite and Zoltan Benko. An Imprint Book

The intellectual adventure story of the "double-slit" experiment, showing how a sunbeam split into two paths first challenged our understanding of light and then the nature of reality itself--and continues to almost two hundred years later. Many of science's greatest minds have grappled with the simple yet elusive "double-slit" experiment. Thomas Young devised it in the early 1800s to show that light behaves like a wave, and in doing so opposed Isaac Newton. Nearly a century later, Albert Einstein showed that light comes in quanta, or particles, and the experiment became key to a fierce debate between Einstein and Niels Bohr over the nature of reality. Richard Feynman held that the double slit embodies the central mystery of the quantum world. Decade after decade, hypothesis after hypothesis, scientists have returned to this ingenious experiment to help them answer deeper and deeper questions about the fabric of the universe. How can a single particle behave both like a particle and a wave? Does a particle exist before we look at it, or does the very act of looking create reality? Are there hidden aspects to reality missing from the orthodox view of quantum physics? Is there a place where the quantum world ends and the familiar classical world of our daily lives begins, and if so, can we find it? And if there's no such place, then does the universe split into two each time a particle goes through the double slit? With his extraordinarily gifted eloquence, Anil Ananthaswamy travels around the world and through history, down to the smallest scales of physical reality we have yet fathomed. Through Two Doors at Once is the most fantastic voyage you can take.

THE INSTANT NEW YORK TIMES AND WALL STREET JOURNAL BESTSELLER The capstone book in a trilogy from the New York Times bestselling author of How to Lead and The American Story and host of Bloomberg TV’s The David Rubenstein Show—American icons and historians on the ever-evolving American experiment, featuring Ken Burns, Madeleine Albright, Wynton Marsalis, Billie Jean King, Henry Louis Gates Jr., and many more. In this lively collection of conversations—the third in a series from David Rubenstein—some of our nations’ greatest minds explore the inspiring story of America as a grand experiment in democracy, culture, innovation, and ideas. -Jill Lepore on the promise of America -Madeleine Albright on the American immigrant -Ken Burns on war -Henry Louis Gates Jr. on reconstruction -Elaine Weiss on suffrage -John Meacham on civil rights -Walter Isaacson on innovation -David McCullough on the Wright Brothers -John Barry on pandemics and public health -Wynton Marsalis on music -Billie Jean King on sports -Rita Moreno on film Exploring the diverse make-up of our country’s DNA through interviews with Pulitzer Prize–winning historians, diplomats, music legends, and sports giants, The American Experiment captures the dynamic arc of a young country reinventing itself in real-time. Through these enlightening conversations, the American spirit comes alive, revealing the setbacks, suffering, invention, ingenuity, and social movements that continue to shape our vision of what America is—and what it can be.

Describes 101 science experiments or activities that can be done with household items and easily found ingredients.

The science behind, "But, why?" Don't get caught off guard by your kids' science questions! You and your family can learn all about the ins and outs of chemistry, biology, physics, the human body, and our planet with Dad's Book of Awesome Science Experiments. From Rock Candy Crystals to Magnetic Fields, each of these fun science projects features easy-to-understand instructions that can be carried out by even the youngest of lab partners, as well as awesome, full-color photographs that guide you through each step. Complete with 30 interactive experiments and explanations for how and why they work, this book will inspire your family to explore the science behind: Chemistry, with Soap Clouds Biology, with Hole-y Walls Physics, with Straw Balloon Rocket Blasters Planet Earth, with Acid Rain The Human Body, with Marshmallow Pulse Keepers Best of all, every single one of these projects can be tossed together with items around the house or with inexpensive supplies from the grocery store. Whether your kid wants to create his or her own Mount Vesuvius or discover why leaves change colors in the fall, Dad's Book of Awesome Science Experiments will bring out the mad scientists in your family--in no time!

Activities include testing your eyes, making electricity, bending light and weather watching.

Don't fly blind. See how the power of experiments works for you. When it comes to improving customer experiences, trying out new business models, or developing new products, even the most experienced managers often get it wrong. They discover that intuition, experience, and big data alone don't work. What does? Running disciplined business experiments. And what if companies roll out new products or introduce new customer experiences without running these experiments? They fly blind. That's what Harvard Business School professor Stefan Thomke shows in this rigorously researched and eye-opening book. It guides you through best practices in business experimentation, illustrates how these practices work at leading companies, and answers some fundamental questions: What makes a good experiment? How do you test in online and brick-and-mortar businesses? In B2B and B2C? How do you build an experimentation culture? Also, best practice means running many experiments. Indeed, some hugely successful companies, such as Amazon, Booking.com, and Microsoft, run tens of thousands of controlled experiments annually, engaging millions of users. Thomke shows us how these and many other organizations prove that experimentation provides significant competitive advantage. How can managers create this capability at their own companies? Essential is developing an experimentation organization that prizes the science of testing and puts the discipline of experimentation at the center of its innovation process. While it once took companies years to develop the tools for such large-scale experiments, advances in technology have put these tools at the fingertips of almost any business professional. By combining the power of software and the rigor of controlled experiments, today's managers can make better decisions, create magical customer experiences, and generate big financial returns. Experimentation Works is your guidebook to a truly new way of thinking and innovating.

Testing is a surefire way to dramatically improve your website’s conversion rate and increase revenue. When you run experiments with changes to design or content, you’ll quickly discover which changes better motivate your users to take action. This book shows how to learn from your customers’ behavior and decisions, and how their responses reveal the strengths and weaknesses of your site. It will show you how to make websites that work harder and convert better. Experiment! will inspire you to challenge assumptions and start experimenting right now. You will: Learn how to approach experiments to improve conversion Understand the various methods of testing including A/B and multivariate Discover experiment ideas, and go beyond optimization to innovation Recognize the UX and design implications of experimenting Learn to analyze data and deliver results Experimenting changes the way you think about design and the way you work. It helps prevent the loudest voice from deciding direction; instead, through an experiment, you’ll ask the most important voices--your customers--“What do you think?”

Why is the sky blue? What makes a balloon float? Why can't I see in the dark? You can discover the answers to these questions and more with The Everything Kids' Easy Science Experiments Book. Using easy-to-find household materials like soda bottles and flashlights, you can build bubbles, create plastic--even make raisins dance! All of the experiments are kid-tested and educational--but more importantly, they're tons of fun! These quick and easy experiments help you to: Explore your five senses. Discover density and sound. Delve into seasons, life cycles, and weather. Investigate electricity and light. Study the solar system and landforms. Examine matter and acids/bases. This is the perfect book for a rainy Saturday, a lazy vacation day, or even after school. You'll have so much fun conducting the experiments, you'll forget that you're actually learning about science!

25 incredible science experiments kids can do at home! Introduce young scientists to the fascinating world of STEM! *An Amazon Best Book of 2020* Have you ever wondered how to make a volcano explode? Or why dropping dry ice in soap bubbles forms neon brains? With these 25 kid-friendly science experiments Kate the Chemist's big book of experiments, shows kids just how fun--and easy--it is to be a scientist. Learn to make: slime fake tattoos edible snot and more! Each experiment includes step-by-step instructions, an ingredients list, full color photographs, a messiness factor rating, and a note from chemistry professor and science entertainer, Kate the Chemist! Create future engineers, scientists, and inventors, and introduce your child to the world of STEM with Kate the Chemist: The Big Book of Experiments! Praise for The Big Book of Experiments: "The experiments are all designed and presented in a way, not just to make science fun, but to make it accessible for all ages and interest levels. This is a great book to follow if you are currently homeschooling across multiple grade levels." --GeekMom.com